Who are these options for?

Shoppers looking for a strictly sugar-free option

You don’t want to rely on claims such as ‘less sugar’ or ‘no added sugar’. Instead, you want to check the exact claim, ingredients and nutritional information for the product.

Shoppers who want to stick with classic chocolate sprinkles

You’re looking for dark or milk chocolate sprinkles with a specific sugar-reduction claim. Céréal says its dark and milk chocolate versions contain 88% and 79% less sugar respectively than a comparable standard product.

Shoppers considering chocolate chunks too

You’re happy with a coarser topping. The seller describes No Sugar Daddies Choco Chunks as sweetened with dates and somewhere between chocolate sprinkles and flakes in size.

What should you look for when choosing?

First decide whether ‘sugar-free’ is a must-have. If not, compare the exact sugar claim and nutritional information, then decide whether you want fine chocolate sprinkles or chunkier pieces.

What to considerWhat to check before buyingWho it matters to
Sugar-free claim Check the exact claim, ingredients and sugars per 100 g on the packaging. Don’t confuse ‘sugar-free’ with ‘less sugar’. If I only want a product with a sugar-free claim, a sugar-reduction claim isn’t enough for me. Around 40% of consumers make this strict requirement their priority.
Less sugar in classic chocolate sprinkles Compare the reduction claim and the product used as a reference. Also check the nutritional information for your chosen dark or milk chocolate version. I want to keep sprinkling regular chocolate sprinkles on my bread and choose mainly on the basis of a specific sugar-reduction claim. For around 40% of consumers, this combination matters most.
Different source of sweetness and shape Check the ingredients, total sugars per 100 g and the shape of the chunks. I’m happy with a coarser topping if I can choose an alternative with a different source of sweetness. Around 20% of consumers give this priority.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    Céréal says its dark chocolate sprinkles contain 88% less sugar than a comparable standard product. That isn’t a sugar-free claim; one seller also lists sugar among the ingredients.

    If sugar-free is a must-have for you, check the claim and nutritional information on the current packaging before you order.

  • Judging chocolate chunks as if they were regular sprinkles

    The seller describes No Sugar Daddies Choco Chunks as sweetened with dates and somewhere between chocolate sprinkles and flakes in size. ‘No added sugar’ doesn’t, by itself, tell you how much sugar the product contains overall.

    Compare the sugars per 100 g and only choose chunks if their coarser shape suits the way you’ll use them.

  • Taking a product page as confirmation that you can order it

    Jumbo says on its Jumbo Hagelslag Melk Minder Suiker product page that the product is no longer in its online range.

    Check whether your supermarket lets you add the version you want to your basket for your postcode.

  • Overlooking polyols in the ingredients list

    One seller lists maltitols in Céréal Hagelslag Puur. According to the Netherlands Nutrition Centre, large amounts of polyols can cause digestive problems.

    If polyols are relevant to your choice, check the ingredients and any warnings on the packaging.

Relevant brands and retailers

Céréal

Classic dark and milk chocolate sprinkles with a sugar reduction stated by the brand.

  • Céréal says its dark chocolate version contains 88% less sugar and its milk chocolate version 79% less, each compared with a comparable standard product.
  • ‘Less sugar’ doesn’t mean ‘sugar-free’. Check the ingredients for your chosen version too.

Albert Heijn

An online supermarket where you can look up products including Céréal Hagelslag melk minder suikers and No Sugar Daddies Choco Chunks.

  • You can compare fine chocolate sprinkles with a chunkier alternative at the same supermarket.
  • Check the current packaging for each product and whether it can be added to your order.

Jumbo

An online supermarket listing Céréal Hagelslag Puur in its chocolate sprinkles category.

  • Céréal Puur is listed as a relevant classic chocolate sprinkles option.
  • Jumbo says its Hagelslag Melk Minder Suiker is no longer in its online range. Check your basket for an alternative.

No Sugar Daddies

Chocolate chunks to consider if you’re looking for something coarser than fine chocolate sprinkles.

  • The seller describes the chunks as sweetened with dates and labels them ‘no added sugar’.
  • That label doesn’t mean sugar-free. Check the ingredients and total sugars on the packaging.

Venz

A chocolate sprinkles brand whose specific lower-sugar milk chocolate version was listed at Albert Heijn.

  • Albert Heijn marks Venz Hagelslag melk 30% minder suiker as ‘discontinued’. Don’t rely on that product page as proof that it’s currently available to order.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is Céréal Hagelslag Puur sugar-free?

Don’t treat Céréal Hagelslag Puur as sugar-free based on its ‘less sugar’ claim. Céréal says it contains 88% less sugar than a comparable standard product, while one seller lists sugar and maltitols among the ingredients. Check the current packaging if sugar-free is a must-have for you.

Does ‘no added sugar’ mean chocolate chunks contain no sugars?

No. That label doesn’t mean a product contains no sugars. The seller says dates are used to sweeten No Sugar Daddies Choco Chunks. Check the ingredients and total sugars per 100 g on the packaging.

What should I check before paying for chocolate sprinkles online?

Check whether the right version can be added to your order for your postcode. Before choosing, also read the current packaging, paying particular attention to the sugar claim, ingredients, allergens and nutritional information.

Why should I check for maltitol in chocolate sprinkles with less sugar?

Maltitol is worth checking if you want to assess the ingredients or warnings about polyols. One seller lists maltitols in Céréal Hagelslag Puur; according to the Netherlands Nutrition Centre, large amounts of polyols can cause digestive problems.