Shoppers looking for a strictly sugar-free option
You don’t want to rely on claims such as ‘less sugar’ or ‘no added sugar’. Instead, you want to check the exact claim, ingredients and nutritional information for the product.
If you’re looking for strictly sugar-free chocolate sprinkles, don’t treat a product labelled ‘less sugar’ as a substitute. Check the exact claim and nutritional information on the packaging. If you mainly want classic chocolate sprinkles with a specific reduction claim, Céréal says its dark chocolate version contains 88% less sugar than a comparable standard product. No Sugar Daddies Choco Chunks are a differently shaped alternative. The seller says they contain no added sugar and are sweetened with dates, but you should still check the total sugar content.
You don’t want to rely on claims such as ‘less sugar’ or ‘no added sugar’. Instead, you want to check the exact claim, ingredients and nutritional information for the product.
You’re looking for dark or milk chocolate sprinkles with a specific sugar-reduction claim. Céréal says its dark and milk chocolate versions contain 88% and 79% less sugar respectively than a comparable standard product.
You’re happy with a coarser topping. The seller describes No Sugar Daddies Choco Chunks as sweetened with dates and somewhere between chocolate sprinkles and flakes in size.
First decide whether ‘sugar-free’ is a must-have. If not, compare the exact sugar claim and nutritional information, then decide whether you want fine chocolate sprinkles or chunkier pieces.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Sugar-free claim | Check the exact claim, ingredients and sugars per 100 g on the packaging. Don’t confuse ‘sugar-free’ with ‘less sugar’. | If I only want a product with a sugar-free claim, a sugar-reduction claim isn’t enough for me. Around 40% of consumers make this strict requirement their priority. |
| Less sugar in classic chocolate sprinkles | Compare the reduction claim and the product used as a reference. Also check the nutritional information for your chosen dark or milk chocolate version. | I want to keep sprinkling regular chocolate sprinkles on my bread and choose mainly on the basis of a specific sugar-reduction claim. For around 40% of consumers, this combination matters most. |
| Different source of sweetness and shape | Check the ingredients, total sugars per 100 g and the shape of the chunks. | I’m happy with a coarser topping if I can choose an alternative with a different source of sweetness. Around 20% of consumers give this priority. |
Céréal says its dark chocolate sprinkles contain 88% less sugar than a comparable standard product. That isn’t a sugar-free claim; one seller also lists sugar among the ingredients.
If sugar-free is a must-have for you, check the claim and nutritional information on the current packaging before you order.
The seller describes No Sugar Daddies Choco Chunks as sweetened with dates and somewhere between chocolate sprinkles and flakes in size. ‘No added sugar’ doesn’t, by itself, tell you how much sugar the product contains overall.
Compare the sugars per 100 g and only choose chunks if their coarser shape suits the way you’ll use them.
Jumbo says on its Jumbo Hagelslag Melk Minder Suiker product page that the product is no longer in its online range.
Check whether your supermarket lets you add the version you want to your basket for your postcode.
One seller lists maltitols in Céréal Hagelslag Puur. According to the Netherlands Nutrition Centre, large amounts of polyols can cause digestive problems.
If polyols are relevant to your choice, check the ingredients and any warnings on the packaging.
Classic dark and milk chocolate sprinkles with a sugar reduction stated by the brand.
An online supermarket where you can look up products including Céréal Hagelslag melk minder suikers and No Sugar Daddies Choco Chunks.
An online supermarket listing Céréal Hagelslag Puur in its chocolate sprinkles category.
Chocolate chunks to consider if you’re looking for something coarser than fine chocolate sprinkles.
A chocolate sprinkles brand whose specific lower-sugar milk chocolate version was listed at Albert Heijn.
Don’t treat Céréal Hagelslag Puur as sugar-free based on its ‘less sugar’ claim. Céréal says it contains 88% less sugar than a comparable standard product, while one seller lists sugar and maltitols among the ingredients. Check the current packaging if sugar-free is a must-have for you.
No. That label doesn’t mean a product contains no sugars. The seller says dates are used to sweeten No Sugar Daddies Choco Chunks. Check the ingredients and total sugars per 100 g on the packaging.
Check whether the right version can be added to your order for your postcode. Before choosing, also read the current packaging, paying particular attention to the sugar claim, ingredients, allergens and nutritional information.
Maltitol is worth checking if you want to assess the ingredients or warnings about polyols. One seller lists maltitols in Céréal Hagelslag Puur; according to the Netherlands Nutrition Centre, large amounts of polyols can cause digestive problems.