Who are these options for?

If you want one portion at a time

If you’re looking for chocolate sprinkles for one or a few occasions and don’t want to measure them out yourself, individual portions are worth considering. Albert Heijn lists eight portions in De Ruijter Kleintjes.

If you’re looking for a dark chocolate variety

If the variety matters more to you than having a small pack, compare the stated cocoa content. The dark chocolate varieties from De Ruijter and Venz included in this comparison both list at least 32% cocoa solids, according to product information from Jumbo and Albert Heijn.

If you check the label first

If sugar, ingredients or allergens will determine your choice, check the nutritional information and allergen declaration for the exact variety you’re buying. A product name such as ‘dark’ doesn’t tell you which allergens it contains.

What should you look for when choosing?

First decide whether you want individual portions or are happy with a full pack. Then compare the product variety and the information on the label.

What to consider What to check before buying Who is this important for?
Portions and leftovers Check whether the pack contains individual portions and how many grams are in each portion. I don’t want to open more than I need for one occasion. Around 40% of consumers give portion convenience and avoiding leftovers top priority.
Dark chocolate variety Check the exact variety and the stated percentage of cocoa solids; compare like with like. I’d rather buy a regular pack if it means I can choose the dark chocolate variety I want. For around 30% of consumers, choosing the right product comes first.
Sugar information Compare the sugar per 100 g in the nutritional information and check what any reduction is being compared with. A claim on the front isn’t enough for me; I want to be able to assess the nutritional value and the basis for comparison. Around 20% of consumers put sugar information first.
Ingredients and allergens Read the ingredients and allergen information on the pack you’ve chosen, even if you know the product name. If I need to avoid an ingredient, checking the label comes before taste or pack size. For around 10% of consumers, this is their main priority when buying.

Common mistakes

  • Assuming a regular pack contains individual portions

    A pack can be suitable for one person without containing individual portions. Albert Heijn lists eight portions in De Ruijter Kleintjes; the dark chocolate packs from De Ruijter and Venz included in this comparison contain 390 g and 400 g respectively, according to product information from Jumbo and Albert Heijn.

    Check how many individual portions there are and how much the pack contains before making your choice.

  • Taking ‘less sugar’ as a general comparison

    In its product listing, Jumbo compares its Chocolade Hagelslag Puur 200 g with Jumbo hagelslag puur. This doesn’t tell you how the product compares with every other brand of chocolate sprinkles.

    Read what the claim is based on, and compare the sugar per 100 g in the varieties you’re considering to make an informed choice.

  • Assuming ‘dark’ means free from allergens

    The product listings for the De Ruijter and Venz dark chocolate varieties included in this comparison mention milk and soya. De Ruijter also states that its product may contain lactose.

    Check the ingredients and allergens on the exact pack you’re buying; don’t rely on the word ‘dark’ alone.

Brands to compare

These brands offer different pack formats and product varieties. Check the information for each product, rather than judging by the brand alone.

De Ruijter

For anyone choosing between individual portions and a regular pack of dark chocolate sprinkles.

  • Albert Heijn lists eight portions in De Ruijter Kleintjes; Jumbo lists a 390 g pack of De Ruijter Hagelslag Puur.
  • The product listing for Hagelslag Puur mentions milk and soya, and says it may contain lactose. The portion pack and the regular pack therefore suit different packaging preferences.

Venz

For anyone looking for a regular pack of dark chocolate sprinkles.

  • Albert Heijn lists Venz Hagelslag Puur in a 400 g pack, with at least 32% cocoa solids.
  • This isn’t a pack of individual portions. The product information included in this comparison mentions milk and soya; check the label on the pack you choose.

Jumbo

For anyone who wants to assess a dark chocolate own-brand variety using the nutritional information.

  • For its Chocolade Hagelslag Puur 200 g, Jumbo lists 43.1 g of sugar per 100 g and compares the sugar content with Jumbo hagelslag puur.
  • This comparison doesn’t automatically apply to other brands. The product information included in this comparison mentions milk and possible traces of gluten and wheat.

Kiekeboe

For anyone looking at an XXL variety with extra-large milk and dark chocolate pieces at ALDI.

  • ALDI describes this Kiekeboe variety as having extra-large pieces.
  • Check the pack size and format if you’re looking for chocolate sprinkles for just a few occasions.

Chocolate sprinkles at Joybuy

Related products coming soon.

Frequently asked questions

How can I tell if chocolate sprinkles come in individual portions?

Check whether the pack states how many individual portions it contains and the weight of each one. For De Ruijter Kleintjes, Albert Heijn lists eight portions: four of 15 g and four of 20 g.

Are dark chocolate sprinkles free from milk and soya?

Not necessarily. Jumbo’s product listing for De Ruijter Hagelslag Puur 390 g mentions milk and soya, and states that the product may contain lactose. Check the label on the exact variety you’re buying.

Is online allergen information enough to make a choice?

Use online information to compare products before you buy, but also read the ingredients and allergen information on the pack before use. The Netherlands Food and Consumer Product Safety Authority provides information about allergens on food labels.

What is Jumbo’s ‘30% less sugar’ claim compared with?

Jumbo compares Chocolade Hagelslag Puur 200 g with Jumbo hagelslag puur, not with all other chocolate sprinkles. For the 200 g variety, Jumbo lists 43.1 g of sugar per 100 g. Use the nutritional information per 100 g when comparing specific products.