Who are these options for?

Consumers who prioritise Fairtrade

You’re looking for chocolate sprinkles with a recognisable FAIRTRADE mark for your sweet breakfast, and want to know whether the claim applies to the product or one of its ingredients.

Consumers keeping an eye on sugar and portions

You want to keep enjoying chocolate sprinkles on rusks, but compare the sugar per 100 g and consider how much you use.

Consumers checking ingredients

You check for allergens, possible traces or animal-derived ingredients before buying, as the ingredients vary between chocolate sprinkle products.

What should you look for when choosing?

Start with what matters most to you when choosing chocolate sprinkles for your rusks: the certification, how much sugar you use or the ingredients.

What to consider What to check before buying Who it matters to
Fairtrade mark Look for the FAIRTRADE mark and check the packaging to see what the claim applies to. A Rainforest Alliance mark is not a Fairtrade mark. I want to make a verifiable Fairtrade choice for my sweet breakfast, rather than relying on a general sustainability claim; this is the top priority for around 42% of consumers.
Sugar and portion size Compare the sugar per 100 g and decide how much chocolate sprinkles to put on your rusks. When I use chocolate sprinkles, I want to be able to weigh my portion against the nutritional information. Sugar and serving size are the main considerations for around 33% of consumers.
Ingredients and allergens Read the current ingredients and allergen information for the product you’ve chosen, even if it’s a familiar brand. I want to know before buying whether the chocolate sprinkles I’ve chosen meet my ingredient or allergen requirements; this is the main concern for around 25% of consumers.

Common mistakes

  • Confusing Rainforest Alliance with Fairtrade

    The De Ruijter, Venz and Jumbo products mentioned carry the Rainforest Alliance mark for their cocoa. This is a different certification from FAIRTRADE and, by itself, doesn’t mean the chocolate sprinkles meet your Fairtrade requirements.

    Check the certification and the claim on the packaging of the exact product you’re choosing.

  • Assuming dark or Fairtrade means low in sugar

    Fairtrade Original lists 65,8 g of sugars per 100 g for its dark chocolate sprinkles. According to the Netherlands Nutrition Centre, chocolate sprinkles aren’t included in the Wheel of Five.

    Check the nutritional information per 100 g and bear in mind how much you actually sprinkle on your rusks.

  • Relying on the brand name when checking ingredients

    According to the product information, Fairtrade Original Dark may contain milk, Venz Dark lists milk and soya, and Jumbo Dark Chocolate Sprinkles 200 g contains E904, which is animal-derived.

    Check the ingredients and allergen list on the current packaging, even if you’re already familiar with the brand.

  • Assuming rusks are always made with baker’s salt

    Not every product for a breakfast with chocolate sprinkles has to be made with baker’s salt. The Netherlands Nutrition Centre says that using baker’s salt in bread is not compulsory.

    If baker’s salt matters to you, check the rusk packaging rather than trying to work it out from the chocolate sprinkles.

Brands and product ranges compared

Fairtrade Original

Dark Chocolate Sprinkles 380 g are a good place to start if you’re specifically looking for Fairtrade chocolate sprinkles: Jumbo sells this product as a fair trade sweet spread.

  • Fairtrade Original says this product contains at least 32% cocoa solids. Check the certification and claim on the current packaging.
  • Fairtrade Original lists 65,8 g of sugars per 100 g and says the product may contain milk.

De Ruijter

Specials Intense Dark Chocolate Sprinkles are another option if the stated cocoa percentage is important to you.

  • According to Albert Heijn, this product contains at least 52% cocoa solids and 43 g of sugars per 100 g.
  • The product information states that the cocoa is Rainforest Alliance-certified. Check the packaging separately if you require FAIRTRADE.

Venz

The 400 g dark chocolate sprinkles are worth considering if you’re looking for a product made with Rainforest Alliance cocoa.

  • The ingredients information shown by Jumbo states that the cocoa is Rainforest Alliance-certified.
  • The same product lists milk and soya as allergens and may contain lactose. If you require Fairtrade, don’t rely solely on the other cocoa certification.

Jumbo

Jumbo Dark Chocolate Sprinkles 200 g are worth a look if you’re mainly comparing sugar per 100 g.

  • Jumbo lists 43,1 g of sugars per 100 g and compares this product with its own Dark Chocolate Sprinkles.
  • The ingredients information lists milk solids and E904, which is animal-derived; the Rainforest Alliance cocoa mentioned is not a FAIRTRADE mark.

Related Joybuy products

Related products coming soon.

Frequently asked questions

How can I identify Fairtrade chocolate sprinkles?

Look for the FAIRTRADE mark and the claim on the current packaging. Fairtrade International sets out different certification rules for products with multiple ingredients, so check whether the claim applies to the product or to a specific ingredient.

What does Fairtrade tell me about the nutritional value of chocolate sprinkles?

A Fairtrade mark doesn’t tell you how much sugar or fat the chocolate sprinkles contain. The Netherlands Nutrition Centre excludes chocolate sprinkles from the Wheel of Five. To make your choice, compare the nutritional information per 100 g and consider how much you use.

Do rusks with chocolate sprinkles always contain iodine from baker’s salt?

Don’t assume that the rusks are made with baker’s salt; check the rusk packaging. The Netherlands Nutrition Centre says that baker’s salt isn’t compulsory when baking bread, so you can’t tell whether it’s used from the topping or the breakfast combination.

Which allergens should I check in dark chocolate sprinkles?

It depends on the product you choose: according to the product information, Fairtrade Original Dark may contain milk, while Venz Dark lists milk and soya and may contain lactose. Check the current allergen information on the packaging you buy.