Who is this choice relevant to?

Those who want an entirely savoury breakfast

If sweet toppings don’t belong at your breakfast table, buying a multipack doesn’t change the fact that it’s a different product category. Jumbo categorises sprinkles as sweet bread toppings.

Households looking to split two packs

One pack for home and another for a different use: two separate boxes can be handy. The De Ruijter 2-packs listed by Albert Heijn contain two 200 g packs, not small portion sachets.

Buyers checking ingredients and allergens

The flavour name alone won’t tell you which allergens are relevant to you. PLUS provides different information about milk, lactose, wheat and soya for the sprinkle varieties mentioned, so check the packaging for the exact variety.

What should you consider when choosing?

First, decide whether there’s room for sweet toppings alongside your savoury breakfast. Then check whether two separate packs suit your needs and whether the ingredients in your chosen variety are right for you.

What to consider What should you check? Who is this important to?
Savoury or sweet Check whether sweet bread toppings fit with the breakfast you have planned at all. If I want an entirely savoury breakfast, sweet sprinkles aren’t for me. For around 50% of consumers, this is the first thing to consider.
Splitting and storing Check the number of individual packs and the contents of each; a 2-pack isn’t automatically a box of portion sachets. I want to use or share two packs separately, without expecting small lunch portions. For around 30% of consumers, convenience comes first.
Ingredients and allergens Read the current packaging for the exact variety, especially if milk, lactose, wheat or soya are relevant to you. If several people will be eating the sprinkles, I want to know whether the chosen variety is suitable for them. For around 20% of consumers, this check is the deciding factor.

Common mistakes

  • Mistaking a multipack for a savoury breakfast topping

    Having two packs doesn’t change the role chocolate sprinkles play in terms of flavour. Jumbo categorises sprinkles as sweet bread toppings.

    If you want to keep breakfast strictly savoury, choose a savoury topping instead of a different flavour of sprinkles.

  • Mistaking a 2-pack for lunchbox portions

    The De Ruijter 2-packs listed by Albert Heijn contain two separate 200 g packs, not individual portion sachets.

    Choose a pack like this if you want to store or share two packs. For smaller portions to take with you, you’ll need to find a suitable way to pack them yourself.

  • Going by the flavour name alone

    According to PLUS product information, the pure chocolate sprinkle variety mentioned may contain milk and lactose; wheat and soya are listed for Choca, and it may contain milk.

    Before use, check the ingredients and allergens on the packaging of the exact variety you’re buying.

Brands to consider

De Ruijter

Albert Heijn lists 2-packs of milk and dark chocolate sprinkles, as well as a 2-pack of white sprinkles.

  • The packs mentioned contain two separate 200 g packs.
  • These are sweet sprinkles, not savoury toppings or individually packed lunch portions.

Jumbo

The Jumbo range also includes its own chocolate sprinkles in individual boxes.

  • A single box may suit you if you don’t need two separate packs.
  • A single box doesn’t give you the convenience of having a 2-pack split into two packs.

PLUS

PLUS lists a 300 g box of dark chocolate sprinkles with a Fairtrade cocoa label.

  • The product information specifies the contents and cocoa label for this variety.
  • According to PLUS, this variety may contain milk and lactose; the box mentioned isn’t a 2-pack.

Choca

PLUS lists Choca Sprinkles as a single 200 g box.

  • A single pack is an option if you don’t need to split the sprinkles between two packs.
  • According to PLUS, this variety contains wheat and soya and may contain milk.

Venz

PLUS lists Venz Kwinkslag dark vanilla chocolate sprinkles as a single 400 g box.

  • This variety offers another flavour option if you’re looking for sweet sprinkles.
  • According to PLUS, this variety contains wheat, milk and soya; the box mentioned isn’t a multipack.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles suitable for a completely savoury breakfast?

No. Jumbo categorises sprinkles as sweet bread toppings. Choose a savoury topping if you don’t want anything sweet as part of your breakfast.

Does a De Ruijter 2-pack contain small lunchbox portions?

No, the 2-packs listed by Albert Heijn contain two separate 200 g packs. If you need a smaller portion to take with you, you’ll have to divide the sprinkles yourself.

Should I still check for milk in dark sprinkles?

Yes, check the exact variety: PLUS states that its dark chocolate sprinkles may contain milk and lactose. The flavour name is no substitute for the allergen information on the packaging.

How should I store sprinkles after opening?

Follow the storage instructions on the packaging you’ve chosen and seal it carefully after use. Check the instructions again if you switch to a different variety.