Which pack is right for you?

Breakfast eaters who want something savoury

If by savoury you mean a salty or non-sweet flavour, choosing a multipack isn’t the first step. The chocolate sprinkles described here are a sweet bread topping, so you’d be better off looking at another category of topping.

Families sharing the same sprinkles

If everyone likes the same dark chocolate sprinkles, several separate packs can be handy: you can keep the next one sealed until you need it. Albert Heijn lists a Venz 2-pack with two 400 g packs and a De Ruijter 3-pack with three 200 g packs.

Lunchbox and portion planners

Individual portions are easier to take with you than a large pack. According to Albert Heijn’s product information, De Ruijter Kleintjes contains eight portions, split between sprinkles and chocolate flakes. Check that you’ll use both types.

What should you look for when choosing?

First decide whether sweet sprinkles are right for breakfast. Then choose between a supply for several people and portions to take with you.

What to consider What to check before buying Who it matters to
Flavour profile Decide whether you want a non-sweet breakfast or are deliberately looking for a sweet chocolate accent. If it’s the latter, compare the cocoa solids and nutritional information per 100 g. If you want a salty or non-sweet breakfast, chocolate sprinkles aren’t for you. Around 50% of consumers put this flavour choice first.
Stock to share Check the total weight, how many separate packs there are and whether everyone wants the same variety. At a shared breakfast table, you may want to keep the next pack until it’s needed. For around 30% of consumers, having stock they can share is the top priority.
Portions on the go Check how many portions the pack contains, what each portion includes and which allergens are listed on the label. For a lunchbox, you may want to take an individual portion rather than pack a large bag. Around 20% of consumers put portion convenience first.

Common mistakes

  • Choosing a multipack when you want a savoury breakfast

    Even sprinkles with a higher cocoa content are still a sweet bread topping. Different packaging won’t change the flavour profile.

    So decide first whether you actually want sprinkles before comparing the number of packs.

  • Mistaking separate packs for lunchbox portions

    The Venz 2-pack and De Ruijter 3-pack described here contain separate standard packs, not individual portions.

    If you want to take sprinkles with you for each mealtime, check that the pack really contains individual portions. De Ruijter Kleintjes is a mix of sprinkles and chocolate flakes.

  • Relying on the word ‘dark’ alone

    ‘Dark’ doesn’t tell you which allergens a product contains. Ingredients may also vary between items in a mixed pack.

    Read the latest ingredients and allergen information for every variety you plan to use.

Brands and product ranges to consider

The packs mentioned serve different purposes: several separate packs, individual portions and one large pack aren’t the same thing.

De Ruijter

Albert Heijn lists both a Specials Intens Puur 3-pack, with three separate 200 g packs, and Kleintjes, with eight portions.

  • The 3-pack splits one chosen variety across several packs; the Intens Puur variety lists at least 52% cocoa solids.
  • Kleintjes combines sprinkles and chocolate flakes, so it isn’t a portion pack containing just one variety of dark chocolate sprinkles.

Venz

The Puur 2-pack at Albert Heijn contains two separate 400 g packs, for anyone who wants to share the same variety or open the packs one at a time.

  • With two separate packs, you can keep one sealed while using the other.
  • The 2-pack doesn’t contain individual lunchbox portions. If you have allergies, check the label on the pack you buy.

Albert Heijn

According to the product information, AH Hagelslag Puur is available as a single 600 g pack.

  • The large single pack is another way to stock up on sprinkles for everyone to share at home.
  • A single 600 g pack doesn’t give you the separate stock of a multipack or the individual portions of a lunchbox pack.

Jumbo

Jumbo lists 600 g own-brand chocolate sprinkles in milk, dark and duo varieties.

  • The different varieties let you choose a flavour in the same large pack size.
  • Check the ingredients and label for each variety; a large single pack isn’t a multipack or a portion pack.

Kiekeboe (ALDI)

ALDI Netherlands describes Kiekeboe dark chocolate sprinkles as a single 600 g pack.

  • The size suits sharing from one pack at home.
  • The pack doesn’t divide the contents into several sealed packs or individual portions.

Joybuy products

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles suitable for a truly savoury breakfast?

Not if by savoury you mean a salty or non-sweet flavour. The chocolate sprinkles described here are a sweet bread topping; choose another category of topping if you don’t want a sweet accent.

Which multipack is right for a shared breakfast table?

It depends on the variety and pack size you want. Albert Heijn lists a Venz Puur 2-pack with two 400 g packs and a De Ruijter Specials Intens Puur 3-pack with three 200 g packs. Only choose a larger supply if everyone will use that variety.

What can I take in a lunchbox?

Individual portions mean you don’t have to take a large pack with you. According to Albert Heijn, De Ruijter Kleintjes contains four 15 g portions and four 20 g portions, but it combines sprinkles with chocolate flakes, so check which types you’re packing.

How do I check allergens in dark chocolate sprinkles?

Read the allergen information on the latest packaging, even if the front says ‘dark’. For a pack with different varieties, check the information for each item separately.

How should I store an opened pack of sprinkles?

Follow the storage instructions on the pack and seal it well after use. Also check the best-before date, especially if you plan to open several packs one after another.