Which pack is right for you?

Families who want to share chocolate sprinkles

A multipack can be handy if you want to open packs at different times for breakfast, lunchboxes or serving. If you’re mainly looking for a larger quantity, you could also consider a large pack: Jumbo lists 600 g of chocolate sprinkles, while Albert Heijn lists Venz multipacks. Check how many individual packs you get in each case.

Shoppers who care about flavour and cocoa content

For these shoppers, the variant matters more than the weight alone. Dark, milk and mixed sprinkles are different options; Albert Heijn states that De Ruijter Specials Intens Puur contains at least 52% cocoa solids. This percentage applies to that specific variant.

Shoppers checking ingredients and allergens

If you need to take an allergy or dietary requirement into account, read the label for the exact variant you’ve chosen. Albert Heijn notes that product information can change, and the Netherlands Food and Consumer Product Safety Authority directs shoppers to the label for allergen information on prepacked products.

What should you look for when choosing?

First decide whether you want to open individual packs or simply need a particular quantity. Then choose the flavour variant and check the label.

What to consider What to check before buying Who it matters to
Pack format and quantity Compare the total weight and the number of individual packs. A 600 g pack isn’t automatically a multipack. If I want to share chocolate sprinkles when serving Dutch doughnuts and use some later for breakfast or lunchboxes, I want enough in stock without getting the pack format wrong. For around 44% of consumers, having enough in stock is the main priority.
Flavour and cocoa content Choose your preferred variant, such as dark, milk or mixed; compare any stated cocoa content only for the variant it applies to. When several people are eating, I want to choose a flavour they’ll enjoy before buying a larger quantity. Flavour is the first consideration for around 33% of consumers.
Ingredients and allergens Read the up-to-date ingredients and allergen information on the pack for the exact variant. If I need to take an allergy into account, being sure about the pack I’ve chosen matters more than its size or flavour. For around 23% of consumers, checking the label is the top priority.

Common mistakes

  • Assuming a large pack is a multipack

    A total weight of 600 g doesn’t tell you whether the sprinkles are split into individual packs. That matters if you don’t want to open everything at once.

    Before buying, check both the number of packs and the total weight.

  • Treating chocolate sprinkles as a standard ingredient in Dutch doughnuts

    The Netherlands Nutrition Centre doesn’t list chocolate sprinkles as an ingredient in its baking information for Dutch doughnuts. A general reference to using them in baked goods isn’t an instruction for adding them to doughnut batter or frying oil.

    Keep chocolate sprinkles out of the frying process and, if you like, use them as an optional finishing touch when serving. For any other use, follow a suitable recipe.

  • Relying on the brand name when you have an allergy

    Ingredients and allergens can vary between variants, even within the same brand. Product information can also change.

    Always read the ingredients and allergen information on the current pack of the variant you’re using.

Brands to compare

These brands offer different pack formats and variants to compare. The brand name alone doesn’t tell you how many individual packs a product contains or what ingredients it includes.

De Ruijter

A brand to compare if you’re choosing between a standard pack of chocolate sprinkles and a specific dark variant.

  • Jumbo lists De Ruijter Hagelslag Puur in a 390 g pack. Albert Heijn states that its 200 g Specials Intens Puur contains at least 52% cocoa solids.
  • The weight and cocoa content of Specials Intens Puur don’t automatically apply to other De Ruijter variants.

Venz

Worth considering if you want to compare a pack labelled as a multipack with a single pack.

  • Albert Heijn lists a Venz Hagelslag puur 2-pack and a Venz hagelslag voordeelpakket. Jumbo also lists individual 400 g packs of dark and milk chocolate sprinkles.
  • For each multipack, check the total weight and how the product is divided into packs; the pack description alone doesn’t tell you how much is in each one.

Jumbo

A supermarket own brand to look at if you’re after a larger quantity of chocolate sprinkles.

  • Jumbo lists its own chocolate sprinkles in milk and dark variants, in 600 g packs.
  • A 600 g pack isn’t necessarily divided into individual packs, so check the format you choose.

Kiekeboe

An ALDI own brand to consider if you’re specifically looking for a 600 g pack of dark chocolate sprinkles.

  • ALDI describes Kiekeboe Hagelslag puur as 600 g of dark chocolate sprinkles made with Rainforest Alliance cocoa.
  • The stated weight doesn’t confirm that it’s a multipack or that it contains individual portions.

Mister CHOC

A Lidl brand to look at if you’re choosing between a dark variant and a mixed one.

  • Lidl lists product pages for Mister CHOC Hagelslag puur and Hagelslag mix.
  • Before comparing the variants, check the weight, ingredients and allergens on the pack you’ve chosen.

Chocolate sprinkles at Joybuy

These two products offer different quantities and variants for repeated use or as an optional finishing touch when serving. Check the pack format for each product: neither product name confirms that it’s a multipack.

g'woon milk chocolate sprinkles with smiley faces, 600 g

g'woon milk chocolate sprinkles with smiley faces, 600 g

This 600 g pack is an option to consider if you want to use or share chocolate sprinkles on more than one occasion.

Check how many individual packs you’ll get and read the current ingredients and allergen information on the label.

View on Joybuy
Venz XXL White Sprinkles, 380 g

Venz XXL White Sprinkles, 380 g

This 380 g white variant is worth considering if you’re weighing up the flavour and quantity you need for breakfast or decoration.

The product information contains conflicting allergen statements. Before using it, carefully check the current label, especially if you have allergies, and don’t assume that ‘XXL’ means it contains multiple packs.

View on Joybuy

Frequently asked questions

Do you need chocolate sprinkles to make Dutch doughnuts?

No. The Netherlands Nutrition Centre doesn’t list chocolate sprinkles as an ingredient in its baking information for Dutch doughnuts. If you like, you can use them as a topping when serving, away from the frying process. For adding them to a recipe, follow specific baking instructions.

When should you choose a multipack rather than one large pack?

A multipack is a good fit if you want to use chocolate sprinkles on different occasions and open individual packs as needed. If you mainly want a certain total quantity to share, you could also consider a large pack. Compare the number of packs and the total weight before choosing.

Where can you check the allergens in chocolate sprinkles?

Read the allergen information on the current pack of the exact variant you’re using. According to the Netherlands Food and Consumer Product Safety Authority, this information is shown on the label of prepacked products; Albert Heijn notes that online product information can change.