Who is this choice relevant to?

Brunch shoppers keeping an eye on quantities

If you’re preparing breakfast or brunch for several people, you’ll want to know how much is in a pack and whether the type you’ve chosen will suit the menu.

Shoppers looking for a dark chocolate flavour

For chocolate sprinkles on bread, crispbread, yoghurt or cakes, you can compare dark varieties by checking the ingredients and stated cocoa content. The percentage won’t tell you which flavour you’ll enjoy most.

Shoppers who check ingredients carefully

If less sugar matters to you, or a guest needs to avoid certain allergens, check the nutritional information and current packaging before serving.

What should you look for when choosing?

First, decide whether the type and quantity of chocolate sprinkles are right for your Mother’s Day breakfast. Then compare the information that matters most to your guests.

What to consider What to check when buying Who it matters to
Pack weight Compare the net weight and choose a product type you’d like to serve. If I’m laying the table for several guests, I want to know whether one pack will be enough. Quantity is the top priority for around 25% of consumers.
Less sugar Check the sugars and saturated fat per 100 g, the ingredients and any warnings on the packaging. When I’m looking for a lower-sugar option, I also want to know what else it contains. For around 25% of consumers, comparing the ingredients and nutritional information is what makes the difference.
Chocolate flavour Choose between milk, dark or a mix, then check the stated cocoa percentage for your chosen variety. For my brunch, I want to choose a chocolate flavour that goes well with the other toppings and dishes. Flavour is the main consideration for around 25% of consumers.
Allergens Check the current ingredients list, allergen information and any cross-contamination warning. If a guest has a relevant allergy, I need to check the variety I’ve chosen before serving it. Allergens are the most important selection factor for around 25% of consumers.

Common mistakes

  • Taking ‘less sugar’ as a complete measure of nutritional value

    Albert Heijn lists sugars and saturated fat per 100 g for AH Hagelslag puur minder suiker. Céréal Hagelslag Puur carries a warning that excessive consumption may have a laxative effect.

    Check the full nutritional information and ingredients for the variety you want to buy, rather than relying on the wording on the front of the pack.

  • Leaving allergen checks until you’re at the table

    De Ruijter Mix Puur en Vanille lists milk, soya and wheat, among other ingredients; Venz Puur lists milk and soya. Allergen information can therefore differ between varieties.

    Check the current packaging before you buy and serve the chocolate sprinkles, even if you already know the brand.

  • Thinking you should store chocolate sprinkles in the freezer

    The storage advice for the chocolate sprinkle varieties described here recommends keeping them in a cool, dry place. Some varieties should also be stored away from light.

    Follow the storage advice on the packaging of the variety you choose.

Brands to consider

Jumbo

The own-brand variety described is Jumbo Hagelslag Melkchocolade 380 g; the details below apply to that pack.

  • Jumbo states that it contains at least 20% cocoa solids.
  • This variety contains milk and lists 68 g of sugars per 100 g.

Albert Heijn

AH Hagelslag puur minder suiker is a specific dark variety to compare by its ingredients and nutritional information.

  • Albert Heijn states that this variety contains at least 50% cocoa solids.
  • The nutritional information lists 12 g of saturated fat per 100 g. Check the current packaging, as product information can change.

De Ruijter

Mix Puur en Vanille is a variety for anyone who wants to serve two types of chocolate sprinkles at brunch.

  • According to the product information, the chocolate sprinkles in this mix contain at least 32% cocoa solids.
  • The mix contains milk, soya, wheat and cereals containing gluten.

Venz

Venz Puur Chocolade Hagelslag is a dark variety with a stated minimum percentage of cocoa solids.

  • The product information states that it contains at least 32% cocoa solids.
  • This variety contains milk and soya; according to the product information, it may also contain lactose.

Céréal

Céréal Hagelslag Puur is a variety where the ingredients and nutritional information are particularly worth checking.

  • The product information lists 7.7 g of sugars, 40 g of polyols and 10 g of fibre per 100 g.
  • The packaging warns that excessive consumption may have a laxative effect.

Products on Joybuy

These products include different types of chocolate sprinkles, flakes and chocolate chunks for breakfast or brunch. When choosing, consider the type and pack weight.

g'woon Pure Chocolate Sprinkles, 400 g pack

g'woon Pure Chocolate Sprinkles 400 g

For anyone who’d like to serve dark chocolate sprinkles at breakfast. Pack size: 400 g.

If you have allergies, check the current packaging.

View on Joybuy
De Ruijter Flake Feast, 200 g pack

De Ruijter Flake Feast 200 g

For anyone who’d like to serve flakes at brunch. Pack size: 200 g; check whether it’s enough for your guests.

If you have allergies, check the current packaging before serving.

View on Joybuy
De Ruijter Intense Pure Chocolate Sprinkles, 200 g pack

De Ruijter Intense Pure Chocolate Sprinkles 200 g

For anyone looking for a dark chocolate option for breakfast. Pack size: 200 g; choose a quantity that suits the number of guests.

Check the ingredients and allergens on the current packaging.

View on Joybuy
De Ruijter Chocolate Chunks, 390 g pack

De Ruijter Chocolate Chunks 390 g

For anyone who’d like to compare chocolate chunks with chocolate sprinkles as a breakfast topping. Pack size: 390 g.

Check the current packaging if ingredients or allergens will influence your choice.

View on Joybuy
De Ruijter Hail Chocolate Pure, 390 g pack

De Ruijter Hail Chocolate Pure 390 g

For anyone looking for dark chocolate sprinkles for breakfast or brunch. Pack size: 390 g.

If you want to compare varieties by cocoa content, check the packaging. You should also read it carefully if you have a relevant allergy.

View on Joybuy

Frequently asked questions

Should you keep chocolate sprinkles for Mother’s Day in the freezer?

No. Follow the storage advice on the packaging rather than treating chocolate sprinkles as a frozen product. The varieties described should be stored in a cool, dry place; some should also be kept away from light.

What does ‘less sugar’ tell you about chocolate sprinkles?

The claim doesn’t tell you what the full nutritional information for a variety looks like. Also compare sugars and saturated fat per 100 g, the ingredients and, if listed on the packaging, the information per portion.

How do I choose chocolate sprinkles if a guest has an allergy?

Check the current packaging for the specific variety before buying and eating it. De Ruijter Mix Puur en Vanille lists milk, soya and wheat, among other ingredients, while Venz Puur lists milk and soya. Don’t rely on the brand name alone.

Can I rely on ingredients information online?

Use it to compare varieties, but also check the packaging you receive or choose in store. Albert Heijn notes that ingredients, nutritional values and allergy information can change.