Who is this choice important for?

Runner planning breakfast around training

If you have a long training session ahead, think of chocolate sprinkles as part of your breakfast rather than as a complete fuelling plan. The Netherlands Nutrition Centre also highlights the importance of planning meals and drinks when exercising.

Shopper keeping an eye on sugars in chocolate sprinkles

You want to keep eating chocolate sprinkles while being able to tell from the label how much sugar a product contains. Product information from Albert Heijn and Jumbo shows why a claim such as ‘less sugar’ doesn’t mean sugar-free.

Runner checking ingredients and how well a product is tolerated

If you’re considering a different topping around a training session, check the ingredients, allergens, portion size and timing as well as the sugars. Céréal warns that excessive consumption of its chocolate sprinkles may have a laxative effect.

What to look for in chocolate sprinkles for training

Start by considering your whole breakfast and when you’ll be running. Then compare the sugars per 100 g in the chocolate sprinkles, and check the ingredients and any warnings if you’re trying a new variety.

What to consider What to check when buying Who it matters to
Breakfast and timing Check the carbohydrates in the whole meal and plan when you’ll eat. The Netherlands Nutrition Centre discusses meal planning around exercise. When I’m planning a long training session, I don’t want to rely on the topping alone to put my breakfast together. For around 36% of shoppers, the meal and timing are the main considerations.
Sugar-free or lower in sugar Check ‘of which sugars’ per 100 g; if you need a strictly sugar-free option, use a maximum of 0.5 g per 100 g as your limit. Albert Heijn and Jumbo list higher amounts for the lower-sugar varieties discussed here. When I’m specifically looking for sugar-free chocolate sprinkles, I want to see the amount on the label, not just a reduction claim. This check is the top priority for around 29% of shoppers.
Ingredients and tolerance Check the ingredients, allergens and warnings. Céréal lists 40 g of polyols per 100 g and warns that excessive consumption may have a laxative effect. Before a long run, I want to know whether a new topping contains ingredients I should bear in mind. This is the main consideration for around 21% of shoppers.
Availability Check the current product page or in-store range before relying on a particular variety. If I want to buy the same topping for back-to-back training sessions, it needs to be available at my chosen shop. Availability is the main consideration for around 14% of shoppers.

Common mistakes when choosing

  • Taking ‘less sugar’ to mean ‘sugar-free’

    Product information from Albert Heijn and Jumbo lists 7.7 g, 42.6 g or 43 g of sugars per 100 g for the lower-sugar chocolate sprinkles discussed here. So, comparing a product with a regular variety doesn’t mean it contains hardly any sugar.

    If sugar-free is essential to your choice, check the ‘of which sugars’ amount per 100 g on the packaging.

  • Looking only at the sugar figure for Céréal

    Céréal Hagelslag Puur also lists 40 g of polyols per 100 g and warns that excessive consumption may have a laxative effect. This is useful information if you’re planning to eat a different topping before a run.

    Check the ingredients and warnings as well as the nutritional information. Don’t try a new topping for the first time just before a long run.

  • Thinking of chocolate sprinkles as a complete plan for a long training session

    The sugar content of a topping doesn’t tell you what the rest of your meal contains or when you’ll eat it. The Netherlands Nutrition Centre covers carbohydrates and meal planning in the context of exercise.

    Think of chocolate sprinkles as part of your breakfast, and consider the whole meal and when you eat it.

  • Relying on an out-of-date product listing

    A product page doesn’t necessarily tell you whether you’ll be able to buy the same variety next time. The Jumbo page for Hagelslag Melk Minder Suiker 200 g stated that it was no longer in the online range.

    Check current availability at the shop where you plan to buy it.

Relevant brands to compare

Céréal

Céréal Hagelslag Puur is a lower-sugar variety, not sugar-free chocolate sprinkles.

  • Albert Heijn and Jumbo list 7.7 g of sugars and 10 g of fibre per 100 g for this variety.
  • Jumbo also lists 40 g of polyols per 100 g. The product information mentions soya, possible traces of milk and a warning that excessive consumption may have a laxative effect.

Albert Heijn

AH Hagelslag Puur Minder Suiker is a supermarket own-brand option for comparing sugars per 100 g.

  • Albert Heijn lists 43 g of sugars per 100 g and compares the product with its own dark chocolate sprinkles to support its lower-sugar claim.
  • This amount isn’t suitable for a strictly sugar-free choice. The product information lists milk and lactose.

Jumbo

Jumbo Hagelslag Melk Minder Suiker is a milk chocolate variety in the supermarket’s own-brand range.

  • Jumbo lists 42.6 g of sugars per 100 g and compares the sugar reduction with its own regular milk chocolate sprinkles.
  • The product page for the 200 g pack stated that it was no longer in the online range; check current availability.

De Ruijter

De Ruijter is worth considering if you want to compare regular milk or dark chocolate sprinkles with a lower-sugar variety.

  • Jumbo lists milk and dark varieties from the brand in its chocolate sprinkles range.
  • Don’t assume a product is sugar-free based on the brand name: check the nutritional information for the specific variety.

Venz

Jumbo’s chocolate sprinkles range includes Venz products, such as milk chocolate and Rimboe varieties.

  • These varieties give you specific products to compare with the label on lower-sugar chocolate sprinkles.
  • Check the sugars per 100 g for the variety you choose; the brand name alone doesn’t support a sugar-free claim.

Kiekeboe / ALDI

Kiekeboe is ALDI’s own brand, with products including regular milk and dark chocolate sprinkles.

  • ALDI lists 600 g packs for the milk and dark varieties.
  • If you’re looking for sugar-free or lower-sugar chocolate sprinkles, check the nutritional information and claims for the specific product.

Joybuy products related to this topic

Related products coming soon.

Frequently asked questions

Are lower-sugar chocolate sprinkles the same as sugar-free chocolate sprinkles?

No. ‘Less sugar’ is a comparison, while a strictly sugar-free choice means checking the amount of sugars in the product itself. For the Céréal, Jumbo and AH varieties discussed here, Albert Heijn and Jumbo list 7.7 g, 42.6 g and 43 g of sugars per 100 g respectively; none of these amounts is 0.5 g per 100 g or less.

What should I check before eating Céréal Hagelslag Puur before a long run?

Pay particular attention to the ingredients and the warning about excessive consumption before choosing this topping before a long run. Céréal lists 40 g of polyols per 100 g and warns that excessive consumption may have a laxative effect. It’s best not to try a new topping for the first time just before a run like this.

Should I avoid sugar in chocolate sprinkles when training for a marathon?

The sugar content of chocolate sprinkles alone doesn’t determine how to plan a meal around marathon training. The Netherlands Nutrition Centre discusses carbohydrates during prolonged exercise, so consider the whole meal, when you eat it and what you find comfortable to digest. Don’t treat chocolate sprinkles as a complete training plan.

When should I eat breakfast with chocolate sprinkles before a run?

Plan it as a complete meal and allow enough time before your training session. The Netherlands Nutrition Centre suggests having a proper meal around two to three hours before exercise. If you’re eating closer to your run, your portion size and what you find comfortable to digest become especially important.