Who is this choice relevant to?

Runners who plan when they eat

You’re training for a marathon and want to distinguish between a bread topping to enjoy with a meal and food you can eat while running. The Netherlands Nutrition Centre discusses the latter separately in the context of endurance exercise.

Households that share chocolate sprinkles

You regularly make sandwiches for several people and want to decide whether a 550 to 600 g pack suits your needs and the storage instructions.

Lunchbox users who want to portion out their topping

You want to measure out a topping for each lunchbox or take individual portions with you, rather than sprinkling it straight from a large pack each time.

What should you look for when choosing?

First decide whether you want chocolate sprinkles for a meal, a shared cupboard staple or individual lunch portions. Then compare the packaging and nutritional information for the exact variety you plan to buy.

What to consider What should you check? Who is it important for?
When you’ll use it Decide whether the topping is for a regular meal or whether you need food to eat while running. Plan separately for what you’ll drink. If I’m going for a long run, I want to be able to eat when I need to; a sandwich isn’t necessarily practical while running. An estimated 36% of consumers say this is their top priority.
Shared supply Compare the net weight and read the storage instructions for a pack you’ll be using over a longer period once opened. When several people are eating, I want enough topping at home without buying more than we’ll use. An estimated 29% of consumers put having enough in stock first.
Individual portions Check the number of packs and the weight per portion; Albert Heijn lists four 15 g portions and four 20 g portions in De Ruijter Kleintjes. For lunchboxes, I want to measure out the right amount each time without transferring the topping to another container. An estimated 21% of consumers put portioning convenience first.
Nutritional information and allergens Read the nutritional values per 100 g and per intended portion, as well as the ingredients and allergens for the variety you’ve chosen. If the ingredients matter to me, I don’t want to rely on information for a different flavour. An estimated 14% of consumers put checking the label first.

Common mistakes

  • Assuming a large pack is practical food to eat while running

    Chocolate sprinkles on bread are different from food that’s easy to eat during a run. The Netherlands Nutrition Centre treats carbohydrate intake during prolonged endurance exercise as a separate consideration.

    Decide when you’ll eat before choosing a pack size, and try any food you plan to eat while running during a training session first.

  • Confusing small portions with a large stock-up pack

    Individual sachets make it easier to portion out toppings for lunchboxes, but they contain a different total amount from a 550 or 600 g pack.

    Before deciding which size suits you, check the total weight, number of sachets and amount in each one.

  • Assuming label information for one flavour applies to every variety

    Ingredients and allergens can vary. For example, Jumbo lists milk, cereals containing gluten, soya and wheat in De Ruijter Mix Puur en Vanille; this isn’t an ingredients list for other varieties.

    Check the current ingredients, allergens and nutritional information on the pack for the flavour you choose.

  • Thinking a lower-sugar variety is a complete training food

    A statement about sugar alone doesn’t tell you when the product is convenient to eat or what the rest of your meal and drinks should include.

    Compare the current nutritional information for your chosen variety, then consider separately what you want to eat and drink around your training.

Comparing brands and own-label options

De Ruijter

Worth considering if you want to compare regular packs with individual portions for lunchboxes.

  • Albert Heijn lists eight portions in Kleintjes: four of 15 g and four of 20 g. Jumbo also stocks 390 g varieties from De Ruijter.
  • Check the ingredients and allergens for each variety; the information for Mix Puur en Vanille doesn’t automatically apply to Kleintjes.

Venz

Worth considering if you’re looking for branded varieties in packs of around 380 to 400 g.

  • Jumbo and Albert Heijn stock Venz varieties in 380 g and 400 g packs.
  • The pack size alone won’t tell you the ingredients or nutritional values for your chosen flavour; check the label for those.

AH huismerk

Worth considering if you want to compare a large own-label pack or another variety in the Albert Heijn range.

  • Albert Heijn stocks, among other options, a 600 g chocolate sprinkle mix and 380 g and 250 g varieties.
  • Albert Heijn warns that ingredients, nutritional values and allergy information can change, so check the current packaging.

Jumbo huismerk

Worth considering if you’re looking for a larger pack for regular, shared use.

  • Jumbo stocks 600 g packs of its own-label milk, dark and duo chocolate sprinkles.
  • Choose a flavour based on its current ingredients and nutritional information, not just the pack size.

Kiekeboe

Worth considering if you want to look at a large own-label pack at ALDI.

  • ALDI stocks 600 g Kiekeboe dark chocolate sprinkles and 550 g XXL sprinkles.
  • Check the nutritional information and allergens for the specific variety you choose.

Chocolate sprinkles and toppings on Joybuy

Here you’ll find a large bag of milk chocolate sprinkles, 400 g fruit sprinkles and 200 g dark chocolate sprinkles. Fruit sprinkles aren’t chocolate sprinkles, and the product names listed don’t indicate individual portions for lunchboxes.

g'woon milk chocolate sprinkles with smileys, 600 g

g'woon milk chocolate sprinkles with smileys, 600 g

A bag for anyone who uses chocolate sprinkles regularly or shares their toppings with others.

Weight: 600 g. A large bag isn’t the same as a pack of individual lunch portions.

View on Joybuy
De Ruijter Fruit Sprinkles, 400 g fruit sprinkles

De Ruijter Fruit Sprinkles, 400 g

An option if you’re looking for fruit sprinkles as a bread topping rather than chocolate sprinkles.

Weight: 400 g. Check the variety you’ve chosen if you specifically want chocolate sprinkles or individual portions.

View on Joybuy
De Ruijter Intense Pure Chocolate Sprinkles, 200 g

De Ruijter Intense Pure Chocolate Sprinkles, 200 g

A smaller pack for anyone looking for dark chocolate sprinkles without stocking up on a large quantity.

Weight: 200 g. Check that these sprinkles suit the way you plan to use them.

View on Joybuy

Frequently asked questions

Are chocolate sprinkles on bread a practical choice during a long run?

Not necessarily: eating a sandwich while running can be impractical. The Netherlands Nutrition Centre discusses carbohydrates during prolonged endurance exercise, but choosing food you can eat on the go is a separate issue from the size of your chocolate sprinkle pack. Try your planned food and drinks during a training session beforehand.

When should I choose a large pack instead of small portions?

A large pack suits regular or shared use, while individual portions work well for lunchboxes or measured toppings. Jumbo and ALDI stock packs of 550 to 600 g, while Albert Heijn lists eight portions of 15 g and 20 g in De Ruijter Kleintjes. Also consider whether you’ll use the contents in line with the storage instructions.

Should I check the allergens for each flavour?

Yes, check the packaging of each variety you choose. According to the Netherlands Food and Consumer Product Safety Authority, allergen information must appear on the label of prepacked foods. Jumbo lists milk, cereals containing gluten, soya and wheat for De Ruijter Mix Puur en Vanille; that list doesn’t automatically apply to other flavours.

How should I store chocolate sprinkles after buying them?

Follow the best-before date and storage instructions on the pack you buy. Storage advice can vary between products, so check it again if you switch to a different variety or pack size.