Host who wants to serve less sugar
You’re looking for chocolate sprinkles to serve on rusks with coffee, and want to compare the sugar content per portion without giving up sweet toppings altogether.
Who is this choice for?
Shopper who wants to avoid sweeteners or polyols
You want to know what has replaced the sugar. If the product contains maltitol, you’ll also want to check the warning about its possible laxative effect if consumed in excess.
Host shopping for a group
You want enough toppings for everyone to enjoy with their coffee, while checking in advance that the ingredients are suitable for your guests.
What should you look for when buying?
First, decide whether your priority is fewer sugars, particular ingredients or a familiar taste. Then compare the nutritional information and how much chocolate sprinkles you’ll need.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Sugars | Compare sugars per 100 g and consider how much chocolate sprinkles you use on each rusk. Check whether sugar is also listed among the ingredients. | If I want to serve less sugar, I don’t want to rely on the words ‘less sugar’ alone. Around 36% of consumers put reducing sugar first. |
| Sweeteners and allergens | Read the ingredients, allergen information and warnings; look out in particular for maltitol and mentions of soya or milk. | If a guest wants to avoid certain ingredients, I need to know what’s in the topping before I serve it. For roughly 29% of consumers, catering to these needs comes first. |
| Taste | Choose between milk and dark chocolate sprinkles, and if a product makes a sugar claim, compare its other nutritional information too. | When friends come round for coffee, I want to serve a flavour my guests will enjoy, even if they’d also like less sugar. Taste is the main priority for around 21% of consumers. |
| Quantity | Check the net weight and use-by information if you’re buying for several guests or coffee breaks. | If more people are joining us, I want to have enough chocolate sprinkles without ending up with too much left over. Roughly 14% of consumers prioritise a suitable quantity. |
Common mistakes
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Reading ‘less sugar’ as ‘sugar-free’
According to the product information from Albert Heijn, Céréal Hagelslag Puur contains 7.7 g of sugars per 100 g. AH Hagelslag melk minder suiker contains 43 g of sugars per 100 g. So both claims need to be checked against the actual nutritional values.
Before choosing a variety for your rusks, check the ‘of which sugars’ figure per 100 g as well as the ingredients list.
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Looking only at the sugar figure
According to the product information, Céréal Hagelslag Puur contains 40 g of polyols per 100 g and carries a warning about a possible laxative effect if consumed in excess.
Ask your guests whether they want to avoid sweeteners or polyols, and check the warning on the packaging.
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Checking allergens only after serving
The varieties discussed list ingredients including soya, milk and lactose, or warn that they may contain milk. A lower sugar content doesn’t mean a product is suitable for someone with an allergy.
Check the current allergen information on each pack you choose. If someone has a known allergy, set aside a suitable alternative topping for them.
Brands to compare
Céréal
Céréal Hagelslag Puur is an option for anyone keen to compare sugars per 100 g.
- According to the product information from Albert Heijn, this variety contains 7.7 g of sugars and 40 g of polyols per 100 g. The stated claim of 88% less sugars compares it with standard dark chocolate sprinkles.
- These sprinkles aren’t sugar-free, contain soya, may contain milk and carry a warning about a possible laxative effect if consumed in excess.
Albert Heijn
AH Hagelslag melk minder suiker is a milk chocolate variety that’s compared with AH Melk hagelslag.
- Albert Heijn states that this variety contains 30% less sugar than its regular milk chocolate sprinkles.
- According to Albert Heijn, the variety still contains 43 g of sugars per 100 g, as well as milk and lactose.
Jumbo
Jumbo Hagelslag Melk Minder Suiker offers a point of comparison for milk chocolate sprinkles with a sugar-reduction claim.
- Jumbo states that it contains at least 30% less sugar than its regular milk chocolate variety, and 42.6 g of sugars per 100 g.
- This variety is no longer listed in Jumbo’s online range. Check the current range and the label if you’re looking for these sprinkles.
Venz
Venz Puur is a standard dark chocolate sprinkle variety to compare with options containing less sugar.
- The pack listed by Jumbo contains 400 g of chocolate sprinkles and at least 32% cocoa solids.
- According to Jumbo, this variety contains 65 g of sugars per 100 g, as well as milk and soya. It isn’t a sugar-free option.
De Ruijter
De Ruijter offers dark and milk chocolate sprinkles that you can compare as standard varieties.
- Jumbo lists De Ruijter Puur and Melk in 390 g packs.
- For each pack you choose, check the ingredients, allergens and sugars per 100 g. The brand name alone doesn’t indicate a sugar reduction.
Related products on Joybuy
Related products will be available soon.
Frequently asked questions
Are chocolate sprinkles with less sugar also sugar-free?
No, the two terms don’t mean the same thing. According to the product information from Albert Heijn, Céréal Hagelslag Puur still contains 7.7 g of sugars per 100 g, and sugar is listed among the ingredients. Always check the ingredients and nutritional information for the specific pack.
What should I look out for if chocolate sprinkles contain maltitol?
Check the amount of polyols and any usage warnings on the label. Céréal Hagelslag Puur lists 40 g of polyols per 100 g and, according to Jumbo, carries a warning that consuming it in excess may have a laxative effect.
What does ‘30% less sugar’ mean for milk chocolate sprinkles?
It’s a comparison with a specified regular variety; it doesn’t mean the sprinkles are sugar-free. Albert Heijn compares AH Hagelslag melk minder suiker with AH Melk hagelslag and states that the lower-sugar variety contains 43 g of sugars per 100 g.
Does the information about iodine-containing baker’s salt tell me anything about chocolate sprinkles?
No, it doesn’t mean that separately sold chocolate sprinkles contain iodine-containing baker’s salt. The information from the Netherlands Food and Consumer Product Safety Authority relates to bread, bread substitutes and other baked goods. Check the ingredients of rusks and chocolate sprinkles separately if iodine is relevant to your choice.
How should I store chocolate sprinkles for a coffee break?
Follow the storage instructions on the pack you choose and seal it properly after use. If you’re buying chocolate sprinkles for more than one coffee break, check the use-by information too.