Choose chocolate sprinkles with less sugar if both the sugar content per 100 g and the sweeteners used suit your preferences. According to product information from Albert Heijn, Céréal Hagelslag Puur Minder Suikers contains 7.7 g of sugars and 40 g of polyols per 100 g; the ingredients include maltitol. If you want to avoid maltitol, compare other ingredient lists and bear in mind that regular dark chocolate sprinkles, such as De Ruijter Royaal, with 54 g of sugars per 100 g according to Jumbo, involve a different trade-off.
Who might this choice matter to?
Breakfast fans comparing sugars per 100 g
If you want less sugar in your chocolate sprinkles, the nutrition table gives you a more precise comparison than the wording on the front of the pack alone. Céréal's product information at Albert Heijn lists 7.7 g of sugars per 100 g. The claim of 88% less sugar compares this product with standard dark chocolate sprinkles.
Shoppers keeping an eye on sweeteners
A lower sugar content may not be your only consideration if you want to avoid maltitol or other polyols. Céréal lists maltitol and warns that excessive consumption may have a laxative effect. So compare the ingredients in regular chocolate sprinkles too, and check their sugar content.
Families weighing up allergens and availability
When choosing between different packs, you’ll want to check which allergens are listed and whether you can order the variety you’ve chosen. According to the product information, Céréal contains soya and may contain milk. Jumbo and Albert Heijn product pages mark their previously listed less-sugar varieties as no longer available in their online ranges.
What should you consider when choosing?
Start with the sugar content per 100 g, then read the ingredients and allergen information. After that, check which pack you can actually buy.
| What to consider |
What to check when buying |
Who it matters to |
| Sugar content |
Compare ‘of which sugars’ per 100 g and check which product a reduction claim is compared with. |
If I want less sugar in my chocolate sprinkles, I first look for a figure I can compare across packs. This sugar content is the top priority for around 36% of consumers. |
| Sweeteners and polyols |
Read the ingredients list and the polyol information, and take note of any warning about excessive consumption. |
If I want to avoid maltitol, a low sugar figure alone isn’t enough to help me choose. Sweeteners are the deciding factor for around 29% of consumers. |
| Allergens |
Check the pack for information on milk, soya and wheat, including ‘may contain’ statements. |
If certain ingredients aren’t suitable for my household, I check the pack of the exact variety I’m considering. Allergens are the most important consideration for around 21% of consumers. |
| Availability |
Check the current ordering status and pack size before choosing a variety. |
When I’m looking for chocolate sprinkles for my next shop, I want to know whether I can order the pack I’ve chosen. This practical consideration carries the most weight for around 14% of consumers. |
Common mistakes
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Reading ‘less sugar’ as ‘sugar-free’
Céréal still lists 7.7 g of sugars per 100 g and contains maltitol. So a comparison with standard chocolate sprinkles doesn’t mean the product contains no sugars or sweeteners.
Check both ‘of which sugars’ in the nutrition table and the full ingredients list.
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Assuming an older product page means you can still order it
The product pages for Jumbo Hagelslag Melk Minder Suiker and Venz Hagelslag puur 30% minder suiker state that these varieties are no longer available in the online range.
Check the ordering status on the day you buy. You can use previous nutrition information to understand the varieties, but don’t assume they’re still available.
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Checking only the sugar and overlooking allergens
According to the product information, Céréal contains soya and may contain milk. De Ruijter Royaal contains milk and soya; wheat and soya were listed for the previously available Venz variety.
Read the label on the pack you’ve chosen every time you buy, even if you’ve checked the same variety before.
Brands compared
These products show the different trade-offs between sugar content, ingredients and type of chocolate sprinkles. Check the current packaging and availability before choosing.
Céréal
Céréal Hagelslag Puur Minder Suikers is a 200 g pack of dark chocolate sprinkles labelled as containing less sugar.
- Product information at Albert Heijn lists 7.7 g of sugars per 100 g and states that it contains 88% less sugar than standard dark chocolate sprinkles.
- The product lists 40 g of polyols per 100 g, contains maltitol and soya, may contain milk, and carries a warning that excessive consumption may have a laxative effect.
Venz
Venz Hagelslag puur 30% minder suiker is a previously available variety; Albert Heijn marks its product page as no longer in the range.
- Product information at Albert Heijn compared its sugar content with Venz Chocoladehagelslag melk and stated that it contained no artificial sweeteners.
- The listed nutrition information was 46 g of sugars per 100 g; the variety contained wheat and soya.
Jumbo
Jumbo Hagelslag Melk Minder Suiker is a previously available own-brand variety that the product page no longer shows as available to order online.
- The product information listed 42.6 g of sugars and 12.5 g of fibre per 100 g, and at least 40% cocoa.
- The ‘less sugar’ claim was compared with Jumbo Hagelslag Melk; the page states that this variety is no longer available in the online range.
De Ruijter
De Ruijter Hagelslag Royaal is a regular dark chocolate sprinkle option to compare with less-sugar varieties.
- Product information at Jumbo lists at least 43% cocoa.
- The same product information lists 54 g of sugars per 100 g; the product contains milk and soya and may contain lactose.
Kiekeboe
Kiekeboe is ALDI’s own brand, sold in a 600 g pack of regular dark chocolate sprinkles.
- ALDI says that this pack uses Rainforest Alliance cocoa.
- If less sugar is your main priority, compare the sugars per 100 g on the label with those of the other packs you’re considering.
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Frequently asked questions
Are chocolate sprinkles with 88% less sugar sugar-free?
No. According to product information at Albert Heijn, Céréal Hagelslag Puur Minder Suikers contains 7.7 g of sugars per 100 g. The 88% less sugar comparison is with standard dark chocolate sprinkles; also check the ingredients list, which includes sugar and maltitol.
Does less sugar also mean fewer calories?
You can’t tell from a sugar claim alone. Product information for Céréal lists 388 kcal per 100 g, while Jumbo lists 425 kcal per 100 g for De Ruijter Royaal. These figures apply to these two varieties, not to all chocolate sprinkles with less sugar.
Why do packs of chocolate sprinkles with less sugar list polyols?
Céréal lists 40 g of polyols per 100 g and uses maltitol as a sweetener. The product information also says that excessive consumption may have a laxative effect. Bear this warning and the ingredients list in mind when considering this product.
What is ‘less sugar’ on a pack compared with?
It varies by product: Céréal’s product information compares it with standard dark chocolate sprinkles, while the previously available Venz variety was compared with Venz Chocoladehagelslag melk. So check the stated reference product as well as the sugars per 100 g before comparing two packs.