If you want a chocolate topping with less sugar for an evening snack, you can compare chocolate sprinkles that state a sugar reduction: Albert Heijn says its milk chocolate version contains 30% less sugar than AH Milk Chocolate Sprinkles, while Céréal says its milk and dark chocolate versions contain 79% and 88% less sugar respectively than a comparable standard product. These percentages are based on different comparison products and apply to chocolate sprinkles, not chocolate flakes. If the flake texture is important to you, compare the current labels on chocolate flakes rather than assuming they contain less sugar.
You’re looking for a chocolate topping with demonstrably less sugar and are happy to consider chocolate sprinkles instead of flakes. Compare not only the reduction claim but also the sugar content per 100 g.
The chunky flake texture is what matters most to you. Chocolate sprinkles with less sugar aren’t automatically an equivalent alternative, so check the nutritional information for the flakes you want to buy.
You want to check sweeteners and allergens as well as the sugar content. Depending on the variant, maltitol, milk and soya are among the ingredients to look out for in the products mentioned.
First decide whether you want flakes or are happy with chocolate sprinkles too. Then compare the nutritional information per 100 g and check the ingredients and serving size for the product you’re considering.
| What to consider | What to check when buying | Who is this most important for? |
|---|---|---|
| Less sugar | Compare the sugar content per 100 g and check which product the reduction claim is based on. | If my main priority is less sugar, I need to know what the claim says about the product I’m actually buying. For around 40% of consumers, a demonstrable reduction in sugar comes first. |
| Flakes or sprinkles | Check the product type on the packaging before comparing sugar levels. | I choose this topping for its chunky flake texture and don’t want to unknowingly swap it for chocolate sprinkles. Keeping that texture is the main priority for around 30% of consumers. |
| Ingredients and allergens | Read the current ingredient and allergen information; with Céréal, also look out for maltitol. | A lower sugar figure doesn’t help me choose if I first need to know what the product contains. For around 20% of consumers, checking this comes before sugar reduction or texture. |
| Serving size | Compare products per 100 g, then consider how much you use yourself. | For my evening snack, I want to estimate how much topping I actually use, rather than just look at a figure on the packaging. Serving size is the main consideration for around 10% of consumers. |
A reduction claim compares one product with another. Albert Heijn states that AH Milk Chocolate Sprinkles with Less Sugar still contain 43 g of sugars per 100 g, despite the claim that they contain 30% less sugar than AH Milk Chocolate Sprinkles.
Check which product the claim is comparing against, and also check the sugar content per 100 g.
The products mentioned with a sugar reduction claim are chocolate sprinkles. ALDI’s Kiekeboe Chocolate Flakes are the product type you’re looking for, but the product information mentioned does not show that these flakes contain less sugar.
First decide whether you want to keep the flake texture. Then compare the nutritional information on the packaging of products in that form.
Céréal chocolate sprinkles with less sugar contain maltitol and polyols. The product information warns that excessive consumption may have a laxative effect; milk and soya are also relevant, depending on the variant.
Before buying, read the ingredients, warning and allergen information for your chosen milk or dark chocolate variant.
Jumbo’s listing for its 200 g Milk Chocolate Sprinkles with Less Sugar says that the product is no longer part of its online range. So the product description alone doesn’t tell you whether you can order this variant now.
Check current availability before choosing a specific product for your evening snack.
Céréal offers milk and dark chocolate sprinkles with a sugar reduction claim; these are not chocolate flakes.
AH Milk Chocolate Sprinkles with Less Sugar are milk chocolate sprinkles for anyone looking for a modest reduction compared with the regular AH version.
Jumbo has a listing for milk chocolate sprinkles with less sugar.
De Ruijter is a brand to consider if you’re looking for regular chocolate sprinkles as a product to compare against.
ALDI’s own brand is worth considering if you’re specifically looking for chocolate flakes rather than sprinkles.
No. ‘Less sugar’ compares one product with another; on its own, it doesn’t mean that chocolate sprinkles are low in sugar or sugar-free. For example, Albert Heijn says AH Milk Chocolate Sprinkles with Less Sugar contain 43 g of sugars per 100 g, alongside the claim that they contain 30% less sugar than AH Milk Chocolate Sprinkles.
If you want flakes, check the nutritional information on the specific pack before assuming they contain less sugar. ALDI lists Kiekeboe milk or dark chocolate flakes; the products from Albert Heijn and Céréal mentioned here with a sugar reduction claim are chocolate sprinkles.
Pay particular attention to the ingredients, the warning about excessive consumption and the allergens in your chosen variant. The milk chocolate version contains milk and soya; the dark chocolate version contains soya and may contain milk. Both versions contain maltitol, and the product information warns that excessive consumption may have a laxative effect.
First compare products in the same form, then check the sugar content per 100 g, the ingredients and how much you use yourself. The Netherlands Nutrition Centre advises looking beyond the front of the packaging and checking the ingredients and nutritional information too.
