Who is this choice for?

For anyone comparing sugar levels

You want to keep eating chocolate sprinkles, but are looking for a variety whose sugar content you can compare with your usual pack. Compare dark and milk chocolate separately.

For anyone keeping an eye on polyols

You want less sugar, but also want to take maltitol or other polyols and any warnings on the packaging into account when choosing.

For anyone choosing in the supermarket

You’re comparing own-label and well-known brands in store, and don’t want to mistake regular dark or milk chocolate sprinkles for a variety sold as lower in sugar.

What should you look for?

First compare the sugars per 100 g and check what any sugar-reduction claim is based on. Then choose the dark or milk variety you want and check the ingredients and allergens on that specific pack.

What to consider What to check when buying Who it matters to
Sugar content Compare ‘of which sugars’ per 100 g and check what the reduction percentage is being compared with. If I want to switch chocolate sprinkles to reduce my sugar intake, I want to compare the figure with that of my usual pack. For an estimated 50% of consumers with this shopping question, being able to check the reduction is the top priority.
Polyols Check the ingredients for maltitol or other polyols, and look out for a warning about excessive consumption. If I’m keeping an eye on polyols, I want to know what’s in the variety I’ve chosen before deciding on a portion. An estimated 30% of these consumers give this the highest priority.
Choosing the right variety Check whether it’s dark or milk chocolate, read the allergen declaration and compare the label on the pack in store. When I’m serving breakfast to others, I want to choose a type of chocolate that suits their preferences and take allergens into account. This product choice matters most to around 20% of these consumers.

Common mistakes

  • Assuming dark chocolate means less sugar

    The word ‘dark’ doesn’t tell you how much sugar chocolate sprinkles contain. Albert Heijn lists 64 g of sugars per 100 g for De Ruijter Dark Chocolate Sprinkles.

    Compare the ‘of which sugars’ figure per 100 g, even when choosing between two dark varieties.

  • Looking only at the reduction percentage

    Céréal says its dark chocolate sprinkles contain 88% less sugar than a comparable standard product, but they also contain 7.7 g of sugars and 40 g of polyols per 100 g. So a reduction claim doesn’t tell you everything you need to know to make your choice.

    As well as checking the claim, read the nutritional information and ingredients on the pack you’ve chosen.

  • Ignoring the warning about polyols

    According to the Netherlands Nutrition Centre, consuming too much of products containing polyols can have a laxative effect. Bear this in mind if you’re planning to serve chocolate sprinkles containing these ingredients.

    Check the ingredients and any warning on the packaging, and adjust the portion accordingly.

  • Treating a product listing as a complete comparison

    A reduction claim in a shop listing doesn’t necessarily tell you which ingredients and nutritional values are shown on the packaging, or whether you can order the product.

    When considering another variety, check the current label and availability before switching from your usual chocolate sprinkles.

Brands compared

Céréal

Offers dark and milk chocolate sprinkles with sugar reductions stated by the brand.

  • Céréal says its Dark variety contains 88% less sugar and its Milk variety 79% less than a comparable standard product. For the Dark variety, the brand lists 7.7 g of sugars per 100 g.
  • Céréal also says its Dark variety contains 40 g of polyols per 100 g. Check the current ingredients and allergens on the pack for both varieties.

Albert Heijn

Offers chocolate sprinkles under the ‘Less Sugar’ name as an own-label option.

  • Albert Heijn lists products including AH Dark Chocolate Sprinkles, Less Sugar.
  • Before comparing this variety with another brand, check the sugars per 100 g, ingredients and allergens on the packaging.

Jumbo

Offers milk chocolate sprinkles labelled ‘Less Sugar’.

  • Jumbo states that its 380 g Milk Chocolate Sprinkles, Less Sugar contain at least 40% cocoa solids.
  • The cocoa percentage isn’t a measure of sugar content. Check the nutritional information on the pack to compare sugar levels.

Damhert

A dark chocolate sprinkles variety with less sugar, listed in a 200 g pack.

  • A bol.com listing states that it contains 97% less sugar and uses maltitol as a sweetener; this is information provided by the seller.
  • Check the reduction claim on the packaging and make sure the variety is available before relying on it.

De Ruijter

Regular dark and milk chocolate sprinkles that you can use as a comparison with a lower-sugar variety.

  • Albert Heijn lists 64 g of sugars per 100 g for Dark Chocolate Sprinkles; Jumbo lists 71 g per 100 g for Milk Chocolate Sprinkles.
  • These are regular varieties. Don’t assume they’re lower in sugar just because they’re described as ‘dark’ or ‘milk’.

Venz

Regular milk chocolate sprinkles to compare for flavour and nutritional information.

  • Jumbo lists 72 g of sugars per 100 g for Venz XXL Milk Chocolate Sprinkles, 380 g.
  • This milk chocolate variety isn’t confirmed as a lower-sugar option.

Products on Joybuy

Related products coming soon.

Frequently asked questions

Does ‘less sugar’ mean chocolate sprinkles are sugar-free?

No. Céréal says its dark chocolate sprinkles contain 7.7 g of sugars per 100 g, despite the stated 88% reduction compared with a comparable standard product. Check both the comparison claim and the nutritional information.

What should I look for if chocolate sprinkles with less sugar contain polyols?

Read the ingredients and any warning on the packaging before deciding on a portion. Céréal lists 40 g of polyols per 100 g for its Dark variety; according to the Netherlands Nutrition Centre, consuming too much of products containing polyols can have a laxative effect.

Should I check the label if I have a milk or soya allergy?

Yes. Check the allergen declaration for the specific variety you plan to use. Albert Heijn lists soya as an ingredient in De Ruijter Dark Chocolate Sprinkles and says that it may contain milk. Don’t assume the same applies to other brands or varieties.

Are regular dark chocolate sprinkles from Lidl or Aldi also lower in sugar?

Don’t assume so. Lidl lists Mister CHOC Dark Chocolate Sprinkles and Aldi lists Kiekeboe Dark Chocolate Sprinkles as regular dark varieties. If you’re looking for less sugar, compare the label and sugars per 100 g on the pack with your usual chocolate sprinkles.