Which option is right for whom?

Organisers looking to offer less sugar

You’re looking for a sweet topping for rusks, but don’t want to rely solely on the front of the pack. Compare the sugar content per 100 g and consider how much chocolate sprinkles you’ll serve with each rusk.

Organisers catering for a mixed group

If attendees have different preferences, you can serve regular chocolate sprinkles separately from a lower-sugar variety. That way, no single topping has to be the default for everyone.

Organisers who want to check ingredients in advance

For some people, the ingredients matter more than the sugar claim. According to Varuvo, Céréal’s milk chocolate sprinkles contain milk, soya and maltitols. Check the packaging of the variety you’ll actually be serving.

What should you look for when shopping?

First, decide whether reducing sugar is the main reason for your choice. Then check that the ingredients are suitable for your group and that you can serve the options separately and clearly.

What to consider What to check when buying Who it matters to
Less sugar Compare ‘of which sugars’ per 100 g and the amount of chocolate sprinkles served with each rusk. ‘Less sugar’ doesn’t mean ‘sugar-free’. I want to offer something sweet without losing sight of my aim to limit sugar; an estimated 46% of consumers give reducing sugar top priority.
Suitable for the group Read the ingredients and allergen information for your chosen variety. According to Varuvo, Céréal’s milk variety contains milk, soya and maltitols. When people have different dietary preferences, I want to avoid anyone unknowingly choosing a topping with ingredients they wish to avoid; around 27% of consumers put suitability for the group first.
Easy to serve Check whether you can buy the rusks and your chosen toppings together. Keep the packaging available, and use clear labels and separate spoons. When I’m setting up the break, I want attendees to be able to tell the toppings apart easily; an estimated 27% of consumers prioritise a clearly organised spread.

Common mistakes

  • Calling ‘less sugar’ ‘sugar-free’

    These terms don’t mean the same thing. Varuvo lists 15 g of sugars per 100 g for Céréal’s milk chocolate sprinkles, despite Céréal’s claim that this variety contains 79% less sugar than a comparable standard product.

    Use the wording on the packaging of your chosen product on your label, and check the nutritional information before repeating a sugar claim.

  • Looking only at the sugar claim

    A lower-sugar topping may contain other ingredients that matter to attendees. According to Varuvo, Céréal’s milk variety contains milk, soya and maltitols.

    Keep the original packaging available and use separate spoons for the different toppings.

  • Assuming the same average nutritional value applies to every brand

    The Netherlands Nutrition Centre lists 9.4 g of sugars for a 15 g serving of chocolate sprinkles, but also points out that values can vary by brand.

    Use this figure as general guidance, and take the nutritional information for the chocolate sprinkles you’re serving for your labels.

Brands to consider

Céréal

Worth considering if you’re specifically looking for lower-sugar chocolate sprinkles to serve with rusks.

  • According to Céréal Nederland, its milk chocolate variety contains 79% less sugar than a comparable standard product. Varuvo lists 15 g of sugars per 100 g for this variety.
  • This means the milk variety isn’t sugar-free. According to Varuvo, it also contains maltitols, milk and soya.

Albert Heijn

Albert Heijn’s range includes different types of rusks, as well as milk and dark chocolate sprinkles with less sugar.

  • This gives you the option of choosing rusks and a lower-sugar topping together.
  • Albert Heijn warns that ingredients, nutritional values and allergen information can change. So, check the packaging of the variety you choose.

De Ruijter

A regular chocolate sprinkles option for anyone looking to serve a pronounced chocolate flavour at a work meeting.

  • PLUS describes the flavour of De Ruijter Specials Intens Puur as bold and intense.
  • The name ‘Intens Puur’ doesn’t tell you how much sugar the product contains. Check the nutritional information on the packaging of your chosen variety.

Joybuy products for this topic

Related products coming soon.

Frequently asked questions

Are lower-sugar chocolate sprinkles the same as sugar-free chocolate sprinkles?

No. ‘Less sugar’ is a comparison; it doesn’t mean that a product contains no sugar. According to Varuvo, Céréal’s milk chocolate sprinkles contain 15 g of sugars per 100 g. Céréal claims that this variety contains 79% less sugar than a comparable standard product.

What information should I display beside the chocolate sprinkles at a work meeting?

Place the original packaging beside the bowl, or use a label with the correct product name and relevant ingredients and allergens. Check the current packaging for this information: Albert Heijn says that product information can change.

Are lower-sugar chocolate sprinkles automatically free from milk and soya?

No. According to Varuvo, Céréal’s milk chocolate sprinkles contain whole milk powder and soya lecithins. For any other variety, check the ingredients and allergens on the label again.

Does every rusk contain iodised baker’s salt?

You can’t tell from the product name ‘rusk’. If the presence of iodised baker’s salt matters to your choice, check the ingredients list on the specific pack.