Who is this choice relevant to?

Shopper with a strict Fairtrade requirement

You want the chocolate sprinkles themselves to be labelled as Fairtrade, not just to carry a different cocoa certification. Albert Heijn and Jumbo list Fairtrade for Fairtrade Original Dark Chocolate Sprinkles.

King's Day baker or party host

You’re looking for sprinkles to put on bread or use as a topping for a treat. Fairtrade Original's product information lists cupcakes among the suggested uses; assess the colour and any extra decorations separately.

Family shopper comparing pack sizes

You’re choosing a suitable quantity for a group and checking the ingredients and allergens for each variety. This is particularly important if guests need to avoid milk, soya or wheat.

What should you look for when choosing?

Chocolate sprinkles labelled Fairtrade

Choose these when: Fairtrade on the specific pack is the deciding factor for you. Albert Heijn and Jumbo list this for Fairtrade Original Dark Chocolate Sprinkles 380 g.

Bear in mind: The label on the dark variety says nothing about another flavour or separately chosen party decorations.

Chocolate sprinkles made with Rainforest Alliance cocoa

Choose these when: You’re considering Rainforest Alliance as a cocoa certification and don’t have a strict Fairtrade requirement.

Bear in mind: A Rainforest Alliance label is not a Fairtrade label for those sprinkles.

What to consider What to check Who it matters to
Certification on the product Check which certification appears on the exact variety of sprinkles, rather than simply looking at which cocoa a brand generally sources. I only want to serve sprinkles with a Fairtrade label for that product on King's Day. For around 42% of consumers, this certification requirement comes first.
Using them as a topping Check whether the variety you’ve chosen is recommended for bread, cupcakes or the treat you plan to make; check decorations separately. I need sprinkles for both breakfast and a treat, and want to use them for both without the topping itself having to be orange. Festive use comes first for around 33% of consumers.
Quantity and allergens Compare the pack size with what you need and read the current allergen information for each variety. If I’m buying for a group, I want to bring enough sprinkles and know what guests can eat. Around 25% of consumers prioritise this practical consideration.

Common mistakes

  • Confusing Rainforest Alliance with Fairtrade

    Fairtrade Original's product information for the dark variety mentions Fairtrade; the information consulted for Kiekeboe, De Ruijter and Venz mentions Rainforest Alliance cocoa. If you’re specifically looking for Fairtrade, you can’t treat these labels as interchangeable.

    Check the certification on the packaging of the exact variety you want to buy.

  • Overlooking allergens because sprinkles are only a topping

    According to Albert Heijn's product information, Fairtrade Original Dark Chocolate Sprinkles may contain milk. The De Ruijter and Venz varieties we looked at also list allergens such as milk, soya or wheat.

    Check the label on every pack before serving, especially if a guest has a relevant allergy.

  • Assuming a festive colour means the product is Fairtrade

    Orange decorations and a Fairtrade label are separate product features. Fairtrade Original Dark Chocolate Sprinkles are suitable for cupcakes, but this doesn’t automatically make any added decorations Fairtrade.

    Check the ingredients and certification of decorations separately, and only make a certification claim about the product or ingredient that carries it.

Brands compared

Fairtrade Original

A relevant choice if the dark chocolate sprinkles themselves need to carry a Fairtrade label: Albert Heijn and Jumbo list this for the 380 g pack.

  • According to the product information, the dark variety contains at least 32% cocoa solids and is also recommended for cupcakes.
  • The dark variety may contain milk. A label for the dark variety does not automatically apply to the milk chocolate variety.

De Ruijter

An alternative certification route for anyone considering Rainforest Alliance cocoa. Joybuy lists this cocoa for De Ruijter Dark Chocolate Sprinkles 390 g.

  • The product information recommends the dark variety for bread and as a topping for cupcakes.
  • Rainforest Alliance is not a Fairtrade label. The dark variety we looked at contains milk and soya.

Venz

Venz has sprinkles varieties we looked at whose product information mentions Rainforest Alliance cocoa and uses such as a topping.

  • Bread, yoghurt and cupcakes are listed as uses for the varieties we looked at.
  • The milk and vanilla variety we looked at contains milk, soya and wheat. A Rainforest Alliance label does not confirm Fairtrade certification.

Kiekeboe

A supermarket own-brand option if you’re looking for dark chocolate sprinkles in a 600 g pack. ALDI Netherlands lists Rainforest Alliance cocoa for this variety.

  • The stated pack size makes this variety worth considering if you’re choosing sprinkles for a group.
  • The Rainforest Alliance label does not confirm that this product is Fairtrade.

Chocolate sprinkle options at Joybuy

These Joybuy options are chocolate sprinkles for anyone considering an alternative made with Rainforest Alliance cocoa or looking for a topping for King's Day. If Fairtrade is a strict requirement, always check the label on the exact pack.

Venz Sprinkles Beer Milk Vanilla, 380 g pack

Venz Sprinkles Beer Milk Vanilla – 380 g

An option if you’re considering sprinkles made with Rainforest Alliance cocoa as a topping; the product information recommends them for bread, yoghurt and cupcakes.

According to the product information, this milk and vanilla variety contains milk, soya and wheat. Check the label if allergens are a concern; Rainforest Alliance is not a Fairtrade label.

View at Joybuy
Venz Milk Chocolate Sprinkles, 400 g pack

Venz Milk Chocolate Sprinkles – 400 g

Milk chocolate sprinkles for anyone looking for a 400 g pack for the King's Day table.

If certification and allergens are important to your choice, check the label on this exact pack.

View at Joybuy
De Ruijter Dark Chocolate Sprinkles, 390 g pack

De Ruijter Chocoladehagelslag Puur – 390 g

Dark chocolate sprinkles for anyone considering Rainforest Alliance cocoa as an alternative; Joybuy lists them for bread and cupcakes.

The variety we looked at contains milk and soya. Check the label before serving, and don’t treat the Rainforest Alliance label as Fairtrade.

View at Joybuy
De Ruijter Intense Pure Chocolate Sprinkles, 200 g pack

De Ruijter Intense Pure Chocolate Sprinkles – 200 g

A 200 g pack for anyone looking to use dark chocolate sprinkles as a topping.

Before choosing this specific variety to meet a Fairtrade requirement or serve to guests with allergies, check the certification and allergens on the label.

View at Joybuy

Frequently asked questions

Which chocolate sprinkles should I choose if Fairtrade is a strict requirement?

Choose a specific variety with a Fairtrade label, such as Fairtrade Original Dark Chocolate Sprinkles 380 g, according to the product information from Albert Heijn and Jumbo. Check the label on the pack you’re buying; another cocoa certification is not automatically Fairtrade.

Can I use Fairtrade Original Dark Chocolate Sprinkles on a King's Day cupcake?

Yes, the product information lists cupcakes as a suggested use for these dark chocolate sprinkles. If you also want to add orange decorations, check their ingredients and any certification label separately.

Are Fairtrade Original Dark Chocolate Sprinkles suitable for someone with a milk allergy?

Don’t assume they are: Albert Heijn's product information states that this dark variety may contain milk. Read the label on the pack you’re going to serve, and if someone has a relevant allergy, only choose products with suitable allergen information.

Does Rainforest Alliance cocoa mean that chocolate sprinkles are Fairtrade too?

No, a Rainforest Alliance label does not in itself confirm a Fairtrade label. For products from Kiekeboe, De Ruijter and Venz, among others, check the certification on the exact variety if it will determine your purchase.