Large families
If you have breakfast together and want to have some sprinkles left for the next breakfast, it’s worth planning how much you’ll need per pack.
Who is this choice relevant to?
Hosts serving breakfast to guests
For a brunch, a weekend with guests staying over or a small event, you’ll need enough unopened packs, flavours to suit your guests and label information for everyone.
Shoppers who care about flavour and ingredients
If you’re choosing between milk, dark or a mix, compare the ingredients, stated cocoa content and allergen information for each exact product variant.
What should you look for when choosing?
Start by considering how many breakfasts you’re catering for and your own portion sizes. Then decide which flavours you’d like to serve and which labels you’ll need to check for your guests.
| What to consider | What should you check? | Who is this important for? |
|---|---|---|
| Having enough | Compare the pack size with your own portion sizes and work out how many unopened packs you’ll need. | If I’m making breakfast for lots of guests, I don’t want to run out of sprinkles halfway through. Around 39% of consumers make having enough stock a priority. |
| Choosing flavours | Check whether each variant is milk, dark or a mix; any stated cocoa content applies only to that variant. | When guests prefer different flavours, I look for sprinkles to suit their tastes. For around 23% of consumers, flavour is the deciding factor. |
| Allergens | Read the ingredients list and any warnings on every pack you plan to serve. | If any guests have an allergy, I want to know what’s in the exact variant before it goes on the table. Allergen information is a priority for around 23% of consumers. |
| Availability | Check shortly before breakfast that you can get the variant you want and the number of packs you need. | For a planned event, I want to have the packs I’ve chosen in good time. Around 15% of consumers give availability top priority. |
Common mistakes
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Treating a 300 g pack as a catering-size pack
Even a 300 g pack may be too small for a brunch or event. The pack size alone doesn’t tell you how many portions you’ll be serving.
Work out the number of guests and your portion sizes in advance, and have several unopened packs ready if needed.
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Assuming dark chocolate is milk-free
The word ‘dark’ doesn’t tell you whether a specific variant is suitable for someone with a milk allergy.
Before serving, check the ingredients and any warnings on the current label of the exact pack.
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Relying on availability without checking
A variant shown online may not be available in your local shop when you want it. For example, Lidl lists the milk chocolate sprinkles reviewed here as an in-store product.
Check availability shortly before the weekend and decide in advance which alternative would suit your guests.
Brands to consider
De Ruijter
Sprinkles in a range of flavours and variants, including milk and Royaal.
- A 300 g Royaal variant shown by Jumbo states that it contains at least 40% cocoa solids.
- That cocoa content applies to this variant, not all De Ruijter sprinkles.
Jumbo
Own-brand sprinkles for anyone considering milk and dark chocolate side by side.
- Jumbo lists milk and dark chocolate sprinkles in 300 g packs.
- A 300 g pack isn’t necessarily a dedicated catering size.
PLUS
Own-brand milk and dark chocolate sprinkles in 300 g packs.
- Ingredient information is available for the variants, so you can compare the exact packs.
- Ingredients and allergen information can change, so check the current label when serving.
Kiekeboe
Chocolate sprinkles in milk and dark variants, listed by ALDI.
- ALDI lists these variants in 300 g packs.
- If you’re planning a breakfast, check that your chosen variant is available in your local shop.
Lidl
An in-store option for milk chocolate sprinkles.
- Lidl lists a 300 g milk chocolate variant.
- The variant shown is only available in store, so check your local range.
Breakfast and topping products
This selection includes chocolate sprinkles and similar toppings in a range of pack sizes. Chocolate Chunks and Chocolate Sprinkles aren’t the same as flakes, so check the product type if you’re specifically looking for sprinkles to put on bread.
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De Ruijter Chocolate Chunks 390 g
A 390 g pack to factor into your shopping plan for breakfast with several guests. Check that chocolate chunks are the product type you want to serve; the pack size doesn’t make this a catering-size pack.
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g'woon milk chocolate sprinkles 300 g
For anyone looking to serve milk chocolate sprinkles and plan with 300 g packs. Work out whether one pack will be enough, and check the current label if any guests have allergies.
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De Ruijter Flake Feast 200 g
A 200 g pack for anyone who wants to serve this variant alongside other breakfast options. If you’re catering for a large group, don’t assume one pack will be enough; check the label if the ingredients matter to your guests.
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Sprinkles Choca Flakes 200 g
For anyone looking to include a 200 g pack of chocolate sprinkles in their breakfast selection. Choose the number of packs to suit your group, and check the packaging of your chosen variant if anyone has allergies.
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De Ruijter Intense Pure Chocolate Sprinkles
For anyone considering a dark chocolate topping instead of sprinkles. Check the product type, pack size and current label before working out how much you’ll need for your group.
Frequently asked questions
Is a 300 g pack of sprinkles a catering-size pack?
Not necessarily. A 300 g pack might be enough for your breakfast, but for a larger group the number of packs you need depends on your portion sizes and the number of guests.
Can I assume dark sprinkles are milk-free?
No, the word ‘dark’ isn’t enough to tell you that. If someone has a milk allergy, check the ingredients and warnings on the current label of the exact variant.
Which allergen information should I use when serving sprinkles to guests?
Use the label on the pack you’re actually serving. The Netherlands Food and Consumer Product Safety Authority says that allergens which must be declared should be identifiable in the ingredients list; also read any warnings on the packaging.
How should I store extra packs until the weekend breakfast?
Follow the storage instructions for the variant you’ve bought. A De Ruijter Royaal variant shown by Jumbo says to store in a cool, dry place; check the instructions on your own packs.