Which option is right for you?

Home bakers looking for a dark chocolate topping

If you want to decorate cooled cupcakes, biscuits or other bakes, compare dark chocolate sprinkles by their stated cocoa content, pack size and allergen information. A Lidl recipe adds the sprinkles only once the bakes have cooled.

Home bakers keeping an eye on sugar

If you want to compare sugar content, check the nutrition information per 100 g, the sweeteners used and any usage warnings for the exact product variant.

Occasional decorators

If you only need a small amount or like to vary your toppings, individual portions may be worth considering. According to Albert Heijn, De Ruijter Kleintjes contains eight portions, weighing 140 g in total.

What should you look for when choosing?

First, decide whether ingredients and allergens, the finish, sugar content or pack size matters most for your bake.

What to consider What to check before buying Who it matters to
Ingredients and allergens Check the ingredients, allergens and any ‘may contain’ statements on the exact pack. When baking for others, I want to know which ingredients and allergens are listed for the sprinkles I’ve chosen. This is the top priority for around 33% of consumers.
Flavour and finish Compare the stated cocoa content and choose the type of sprinkles that will give you the topping you want; check when to add them in the recipe. If I’m adding sprinkles to the top of a cooled bake, I mainly want to choose the flavour and look I’m after. Around 27% of consumers say the finish is their top priority.
Sugars and sweeteners Compare the sugar content per 100 g. If sweeteners are used, check the ingredients and any usage warnings too. When I’m keeping an eye on sugar, I want to know what the sprinkles contain instead. This is the most important consideration for around 20% of consumers.
Pack size Check the total weight and, for portion packs, the number of individual portions. For a single baking session, I want to choose an amount I’m likely to use, or have the option to switch between several toppings. This is the biggest consideration for around 20% of consumers.

Common misconceptions

  • Sprinkles for decorating bakes are automatically suitable for hot batter

    Being described as suitable for decorating bakes doesn’t tell you how sprinkles will behave in batter or dough while baking. In a Lidl recipe, the sprinkles are added to the biscuits only once they have cooled completely.

    If you want a decorative topping, let the bake cool and follow a suitable recipe for adding the sprinkles. Only mix them into batter if a recipe or product instructions explicitly recommend doing so.

  • ‘Dark’ or ‘lower sugar’ tells you everything about the ingredients

    The dark variants reviewed differ in their ingredients and allergen information. A lower stated sugar content may mean the product contains sweeteners or polyols, and may carry a usage warning.

    Check the ingredients, allergens and nutrition information per 100 g on the exact pack. If the product contains polyols, check the warning on the label too.

  • Online product descriptions always match the label

    Albert Heijn points out that product ingredients, nutritional values and allergen information can change.

    Check the label on the pack you receive before using it, especially if a particular ingredient or allergen affects your choice.

Brands to consider

De Ruijter

The products reviewed include dark chocolate sprinkles for decorating and Kleintjes for smaller portions.

  • According to Jumbo, De Ruijter Hagelslag Puur 390 g contains at least 32% cocoa solids; Albert Heijn lists bakes as one use for Kleintjes.
  • For the dark variant, check the label on your chosen pack for milk, soya and possible traces.

Venz

The Venz Puur Chocolade Hagelslag reviewed comes in a 400 g pack for anyone looking for dark chocolate sprinkles.

  • According to Jumbo, this variant contains at least 32% cocoa solids and is listed as suitable for use on bakes.
  • The variant reviewed contains milk and soya; check the pack for information about lactose too.

Jumbo

The Jumbo Chocolade Hagelslag Puur 200 g reviewed is a variant for which sugar content is an important point of comparison.

  • Jumbo states that this variant contains 43,1 g of sugars per 100 g and at least 50% cocoa solids.
  • The variant contains milk and may contain gluten and wheat; don’t assume its nutrition information is directly comparable with that of another pack size.

Céréal

The Céréal Hagelslag Puur 200 g reviewed uses maltitol, so it calls for a different set of considerations from standard dark chocolate sprinkles.

  • According to Jumbo, this variant contains 7,7 g of sugars and 40 g of polyols per 100 g.
  • The product information warns that excessive consumption may have a laxative effect. Check the allergens on the exact pack too.

Decorative chocolate sprinkles at Joybuy

These packs offer dark and milk chocolate sprinkles for decorating bakes. The products below are not necessarily suitable for use in hot batter; follow a suitable recipe or the product instructions if you want to use them that way.

De Ruijter dark chocolate sprinkles, 390 g

De Ruijter dark chocolate sprinkles, 390 g

For anyone looking to use dark chocolate sprinkles to decorate cupcakes. The pack states 390 g; check the ingredients and allergens on the label before use.

View at Joybuy
De Ruijter Intense Pure dark chocolate sprinkles, 200 g

De Ruijter Intense Pure dark chocolate sprinkles, 200 g

For anyone looking to top cupcakes with dark chocolate sprinkles and wanting a 200 g pack. Check the ingredients and allergens for this Intense Pure variant before use.

View at Joybuy
g'woon milk chocolate sprinkles with smiley faces, 550 g

g'woon milk chocolate sprinkles with smiley faces, 550 g

For anyone looking to decorate a cake with milk chocolate sprinkles featuring smiley faces. The pack states 550 g; check the ingredients and allergens for this variant.

View at Joybuy

Frequently asked questions

Can you add chocolate sprinkles to dough or batter before baking?

Don’t assume that every type of chocolate sprinkles is intended for use in hot dough or batter. Product information that mentions using them on bakes doesn’t automatically tell you how they’ll turn out during baking. A Lidl recipe adds the sprinkles only after the bake has cooled; if you want to mix them into batter, follow a recipe or product instructions that explicitly say you can.

Which allergens should I check in chocolate sprinkles?

Check the allergen information on the pack for the exact variant, even if it’s labelled ‘dark’. The products reviewed list ingredients such as milk or soya, and differ in their warnings about possible traces, gluten or wheat. According to Your Europe, prepacked foods in the EU must provide allergen information.

Are lower-sugar chocolate sprinkles the same as sprinkles without sweeteners?

No, recipes vary by product. Compare the sugar content per 100 g and check the ingredients too: the Céréal Puur reviewed uses maltitol and carries a warning about excessive consumption. You should also read any ‘less sugar’ claim in relation to the product the manufacturer is comparing it with.

How should I store chocolate sprinkles for my next baking session?

Follow the storage instructions and best-before date on the pack you choose. The De Ruijter, Venz and Jumbo variants described by Jumbo say to store in a cool, dry place; the Jumbo variant reviewed also says to keep it away from light.