Who might these choices be relevant to?

If lunch is your priority

You want to choose a base for your meal and a suitable topping first. The Voedingscentrum recommends wholegrain bread or a wholemeal roll as a healthy lunch option; chocolate sprinkles can then be an occasional sweet topping.

If you want to add chocolate sprinkles mindfully

You choose chocolate sprinkles for their flavour, but also want to decide how much to use. In that case, check the portion guidance, nutritional information, ingredients and allergens on the packaging.

If you’re also looking for a chocolate gift

You’re adding a box of chocolates to your lunch shopping as a thoughtful gift or treat. The fillings and allergens matter to the recipient, while the box serves a different purpose from the lunch products.

What should you look for when choosing?

Put your lunch together first. Then consider chocolate sprinkles as a sweet topping and a box of chocolates as a separate treat, rather than as an alternative lunch base.

What to consider What to check Who it matters to
Lunch base Check that you’ve chosen a wholegrain base and suitable topping for your meal before adding a sweet topping. If lunch is my main priority, I don’t want a sweet addition to define the meal. This is the top priority for around 50% of consumers.
Sweet topping Compare the portion guidance and nutritional information per 100 g or per portion; check the ingredients and allergens too. I want the flavour of chocolate sprinkles, but I also want to choose how much to put on my crispbread. This is the main consideration for around 30% of consumers.
Chocolate gift Check which fillings are in the box and read the allergen information; look out for liqueur if that’s relevant to the recipient. When I’m buying something for someone else, I want to know whether it’s suitable for them. For around 20% of consumers, the gift is the top priority.

Common mistakes

  • Choosing a sweet topping or chocolates as the basis for lunch

    This can take the focus away from putting together a balanced meal. The Voedingscentrum recommends a wholegrain slice of bread or roll as a healthy lunch option and notes that sweet toppings can contain sugar, salt and/or saturated fat.

    Choose your lunch base and a topping for it first; add chocolate sprinkles if you’d also like a sweet topping.

  • Taking ‘dark’ to mean nutritionally better

    The term describes the type of chocolate, not the nutritional value of the whole pack. According to the Voedingscentrum, dark chocolate isn’t included in the Schijf van Vijf either.

    Compare the nutritional information and the amount you intend to use for each product, rather than choosing based only on whether it’s ‘dark’ or ‘milk’ chocolate.

  • Buying a box of chocolates without checking the fillings

    For someone with a food allergy, the ingredients and allergens are essential. A filling may also contain liqueur; Albert Heijn, for example, describes Mon Chéri as pralines with cherry and liqueur.

    If you’re buying a gift, read the label on the box you’ve chosen and check that the fillings are suitable for the recipient.

Brands and shops to explore

De Ruijter

A brand of chocolate sprinkles and chocolate flakes, worth considering if you’re comparing different types of sweet bread topping.

  • Albert Heijn lists De Ruijter Kleintjes as a pack containing eight portions. This format can be useful if you want to decide on a portion in advance.
  • A portion pack doesn’t tell you anything about the nutritional value on its own. Check the information for the specific variety you choose.

Venz

A brand of chocolate sprinkles and other sweet bread toppings, for anyone who wants to choose the flavour separately from the lunch base.

  • Kraft Heinz describes Venz as a brand of chocolate sprinkles and spreads.
  • Compare the ingredients and nutritional information on each pack; the brand name alone doesn’t tell you what you need to know.

Albert Heijn

A supermarket where you can browse chocolate sprinkles and chocolate products as separate purchases.

  • Its online range includes products from De Ruijter and filled pralines.
  • Albert Heijn notes that product information can change, so check the ingredients and allergens on the packaging.

Jumbo

A supermarket where you can compare different chocolate sprinkle products and pack sizes.

  • The range includes different types of chocolate sprinkles and a product called Jumbo Beschuit met Hagelslag Melk.
  • Check the size and label of each product individually; the category alone won’t tell you which variety suits your preferred portion.

ALDI

A supermarket with chocolate sprinkles under its own brand and from De Ruijter.

  • ALDI lists 600 g packs of Kiekeboe dark chocolate sprinkles, as well as De Ruijter chocolate sprinkles in milk or dark varieties.
  • Compare the pack you choose and its label; ‘dark’ doesn’t tell you whether it’s nutritionally better.

Lidl

A supermarket where you can explore a supermarket own-brand variety of chocolate sprinkles.

  • Lidl lists Mister CHOC Hagelslag puur in its Dutch range.
  • Check the nutritional information on the specific pack before comparing it with another variety.

Joybuy products for a topping and a gift

These products suit two different choices in the same shopping trip: chocolate sprinkles as a sweet topping and chocolate as a separate gift or treat. Put your lunch together first, using a suitable base and topping.

Merci Petits Chocolate Collection, 125 g

Merci Petits Chocolate Collection, 125 g

A chocolate option for a small gift alongside your lunch shopping, not as a lunch base. Check the ingredients and allergens on the packaging to make sure it’s suitable for the recipient.

View at Joybuy
Tony's Chocolonely Chocolate Gift Pack, 288 g

Tony's Chocolonely Chocolate Gift Pack, 288 g

A chocolate gift pack to give or share, separate from the contents of your lunch. If you’re buying it for someone else, read the ingredients and allergen information before you buy.

View at Joybuy
Venz Milk Sprinkles, 380 g

Venz Milk Sprinkles, 380 g

Chocolate sprinkles for anyone who wants to add a sweet topping to crispbread; they’re not a substitute for a lunch base. Use the portion guidance and nutritional information on the packaging to assess how much to have, and check the allergens.

View at Joybuy

Frequently asked questions

Is crispbread with chocolate sprinkles a healthy lunch in itself?

Crispbread with chocolate sprinkles isn’t a substitute for a balanced lunch. The Voedingscentrum recommends a wholegrain slice of bread or roll as a healthy lunch option. Choose your base and a suitable topping first, and think of chocolate sprinkles as a separate sweet topping.

Are dark chocolate sprinkles automatically a better choice than milk chocolate sprinkles?

No. The word ‘dark’ alone doesn’t tell you anything about the nutritional value. The Voedingscentrum notes that dark chocolate also contains saturated fat and calories, and isn’t included in the Schijf van Vijf. Compare the nutritional information and the amount you use for the specific varieties.

What should I check when buying a chocolate gift for someone with a food allergy?

Read the allergen information and ingredients on the packaging before giving it as a gift. The Netherlands Food and Consumer Product Safety Authority highlights the importance of allergen information on labels; for pralines, check the individual fillings too.

Can I tell from the name ‘crispbread’ or ‘chocolate sprinkles’ whether a product contains iodine?

No, the product name won’t tell you that for a specific pack. If iodine content matters to your choice, check the product information or ask the manufacturer or baker which ingredient they use.