Which factors matter to different shoppers?

If you regularly finish a pack

The size of the pack matters more when you use chocolate sprinkles regularly than when you have them as an occasional snack. Jumbo lists a 600 g pack of its standard milk chocolate sprinkles. A large pack is practical if you can store it as directed on the label and use it in time.

If you keep an eye on portions

If you regularly add chocolate sprinkles to your bread, the amount of sugar in the portion you actually use can help you decide. Also compare the figures per 100 g, as the stated portion sizes may vary between packs.

If flavour or sprinkle size comes first

Information about cocoa solids or extra-large sprinkles can help you find the variety you want. Also check the ingredients and allergens: the word ‘dark’ does not automatically mean chocolate sprinkles are suitable for someone with a milk or soya allergy.

What should you look for when choosing?

First decide what matters most for your snack: how much you’ll use from a pack, how much sugar you want to compare per portion, or the flavour and texture you’re looking for. Then check the packaging to make sure the ingredients and allergens suit your needs.

What to consider What to check Who it matters to
Pack size and usage Compare the net weight and the number of stated portions. Only choose a larger pack if you can store it as directed on the label and use it up. If you often add chocolate sprinkles to bread, you don’t want to be left with a large pack that loses its quality. Around 42% of consumers put usage and pack size first.
Sugars per portion Read the nutritional information per 100 g and per stated portion. If a product claims to have ‘less sugar’, check what it is being compared with. For a regular snack, I want to know how much sugar my usual portion contains. This is the first consideration for around 33% of consumers.
Flavour, texture and ingredients Check the stated cocoa percentage or sprinkle size, and read the ingredients, allergens and any ‘may contain’ warning. If the cocoa flavour or size of the sprinkles determines my choice, the ingredients still need to suit me. This combination comes first for around 25% of consumers.

Common mistakes

  • Choosing a large pack without considering how much you’ll use

    A larger pack isn’t automatically convenient for an occasional snack: you need to be able to store it and use it up.

    Check the net weight, best-before date and storage instructions on the pack before choosing a multipack or larger size.

  • Assuming ‘dark’ or ‘less sugar’ means allergen-free

    De Ruijter Specials Intens Puur lists milk and soya and may contain lactose. Product names alone don’t tell you whether something is suitable for an allergy or intolerance.

    Before buying or serving, read the current ingredients list, the highlighted allergens and any ‘may contain’ warnings.

  • Relying on a ‘less sugar’ product you saw before

    Jumbo listed its Hagelslag Melk Minder Suiker as no longer available in its online range. The nutritional information for that variety doesn’t automatically apply to an alternative you find now.

    If you’re looking at a different pack, compare the sugars again per 100 g and per stated portion, and read the current product name and ingredients.

Brands to consider

Jumbo

Jumbo offers a 600 g pack of standard milk chocolate sprinkles. Its product information also described a separate variety with less sugar.

  • The standard variety lists 68.0 g of sugars per 100 g and 13.6 g per 20 g portion.
  • Jumbo listed the described less-sugar variety as no longer available in its online range. If you find another variety, compare it using its own label.

Kiekeboe (ALDI)

A milk chocolate sprinkle option in the ALDI range, for anyone who wants to compare different packs.

  • ALDI lists a Rainforest Alliance certification for the milk variety described.
  • Check the packaging of the variety you choose for ingredients, allergens and nutritional information.

De Ruijter

The range includes milk chocolate sprinkles and Specials Intens Puur, among other products. Treat them as separate recipes.

  • Albert Heijn lists at least 52% cocoa solids and 43 g of sugars per 100 g for Specials Intens Puur.
  • The Specials Intens Puur described contains milk and soya and may contain lactose. Check the label of the exact variety.

Venz

Venz XXL milk is worth a look if the size of the sprinkles is what matters most to you.

  • The XXL milk variety described has extra-large sprinkles and comes in a 380 g pack.
  • The variety described contains milk, soya and lactose. A different texture also says nothing, by itself, about its nutritional value.

Mister Choc (Lidl)

Lidl lists a 550 g pack of XXL milk chocolate sprinkles as an in-store product.

  • The stated pack size makes it possible to compare with other pack sizes.
  • In store, check the nutritional information, ingredients and allergens on the pack you want to buy.

Chocolate sprinkles on Joybuy

These products offer different pack sizes and a choice of milk or dark chocolate sprinkles. For your snack, compare the current nutritional information and ingredients on the exact pack you’re considering.

De Ruijter Intense Pure chocolate sprinkles, 200 g

De Ruijter Intense Pure chocolate sprinkles, 200 g

A dark chocolate option to consider if you’re looking for a different chocolate flavour from milk chocolate sprinkles for your snack. The pack contains 200 g; compare the nutritional information and allergens on the label of this exact variety.

View on Joybuy
g'woon milk chocolate sprinkles with smileys, 600 g

g'woon milk chocolate sprinkles with smileys, 600 g

A larger pack for anyone who regularly uses milk chocolate sprinkles and will finish the pack. The 600 g variety features smileys; check the nutritional information and ingredients on the pack before you choose.

View on Joybuy
De Ruijter dark chocolate sprinkles, 390 g

De Ruijter dark chocolate sprinkles, 390 g

A 390 g pack of dark chocolate sprinkles for anyone who likes this style of chocolate on bread. Check the sugars and allergens on this product’s label, rather than relying on information for a different De Ruijter dark variety.

View on Joybuy

Frequently asked questions

Should I check the allergen label again, even if I’m buying the same brand?

Yes. Check the current packaging of the exact chocolate sprinkle variety. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed in ingredient information; also look out for any ‘may contain’ warnings that are relevant to your choice.

Are dark chocolate sprinkles automatically free from milk or soya?

No. According to Albert Heijn, De Ruijter Specials Intens Puur lists milk and soya and may contain lactose. So check the ingredients and allergens for the specific dark variety, even if you’ve previously bought a different pack from the same brand.

How should I store a large pack of chocolate sprinkles?

Follow the storage instructions and best-before date on the packaging. The varieties described should be stored in a cool, dry place. Seal an opened pack tightly and choose an amount you can use up.

How do I compare chocolate sprinkles with less sugar against a standard variety?

Compare the sugars on a like-for-like basis: per 100 g and, if listed, per portion of the same size. Jumbo lists 8.5 g of sugars per 20 g portion for its Hagelslag Melk Minder Suiker, compared with 13.6 g for its standard milk variety. For a product you’re choosing now, check the label and the comparison claim again.