Who is this guide for?

Stock-up shopper who checks pack sizes

You buy chocolate sprinkles regularly and want to know whether you’ll actually use a larger pack.

Shopper comparing nutritional values

You want to compare the sugars, saturated fat and other nutritional information for different varieties, rather than relying on a claim on the front of the pack.

Shopper with a particular taste or allergen requirement

Perhaps you’re looking for dark or milk chocolate, or a different sprinkle shape. If allergens matter to you, check the current packaging for that exact variety.

What should you look for when choosing?

First, decide what matters most to you: how much you use, the nutritional information or the exact variety. Then check the label on the pack you’re planning to buy.

What to considerWhat to checkWho it matters most to
Pack size and how much you use Check the net weight and consider whether you’ll use that amount of this flavour. If chocolate sprinkles are a regular item on my shopping list, I want a pack that suits how much I use. This is the most important consideration for around 42% of consumers.
Nutritional information Compare sugars and saturated fat per 100 g; if there’s a claim on the pack, check the other nutritional values too. If I’m choosing a lower-sugar variety, I want to know what the full nutrition table says. This is the top priority for around 33% of consumers.
Flavour, sprinkles and allergens Check the variety name, ingredients and allergen information on the current packaging. If I’m looking for a particular flavour or sprinkle shape, or need to consider allergens, the exact variety is what matters most. Around 25% of consumers put this first.

Common mistakes

  • Choosing a larger pack without thinking about how much you use

    A bigger pack won’t necessarily suit your stock-up shop if you rarely use that variety.

    Decide which flavour you’ll use regularly before choosing the pack size.

  • Relying only on a lower-sugar claim

    A claim about sugars doesn’t tell you the full nutritional value. The Netherlands Nutrition Centre lists chocolate sprinkles as a category outside the Wheel of Five.

    Check the nutritional values per 100 g and the ingredients list for the variety in question too.

  • Relying on outdated allergen information

    Albert Heijn points out that ingredients and allergen information can change. So if you have an allergy, information from a pack you bought previously isn’t a substitute for checking the current label.

    Before eating, check the allergen information and any warnings on the pack you have in front of you.

Brands to consider

Jumbo

The Jumbo range includes milk, dark and duo varieties in different pack sizes.

  • An option to consider if you’d like to compare different own-brand varieties and pack sizes.
  • Check the ingredients for the specific variety you choose.

De Ruijter

De Ruijter offers milk, dark and special varieties, as well as smaller portion packs.

  • Albert Heijn describes Kleintjes 140 g as a pack containing eight portions.
  • A portion pack and a standard pack suit different needs, so check the pack size.

Venz

Venz is worth considering if you’re looking for a different sprinkle shape as well as standard varieties.

  • XXL Milk is available with extra-large sprinkles.
  • A different sprinkle shape doesn’t remove the need to check nutritional values and ingredients.

Albert Heijn

The AH range includes dark chocolate sprinkles and a variety labelled as lower in sugar.

  • You can compare the nutritional information for different AH varieties.
  • Albert Heijn recommends checking the current packaging, as product information can change.

ALDI / Kiekeboe

ALDI lists Kiekeboe dark chocolate sprinkles in a 600 g pack.

  • The stated pack size gives you a specific option to consider if you’re looking for a larger pack.
  • Check that the dark variety and its ingredients suit your preferences.

Lidl / Mister Choc

Lidl lists Mister Choc Dark Chocolate Sprinkles as an own-brand variety.

  • An option to consider if you’re looking for dark chocolate sprinkles.
  • Before choosing, check the pack size and nutritional information on the current packaging.

Chocolate sprinkles on Joybuy

These products offer a choice of milk, dark and chocolate-and-vanilla varieties in different pack sizes. Compare the exact variety, and check the current packaging if ingredients or allergens are important to your choice.

g'woon milk chocolate sprinkles with smileys, 600 g

g'woon milk chocolate sprinkles with smileys, 600 g

A milk chocolate option if you’re looking for a 600 g pack. Check the current ingredients and allergen information on the label.

View on Joybuy
Venz chocolate and vanilla flavoured sprinkles, 400 g

Venz chocolate and vanilla flavoured sprinkles, 400 g

If you’re looking specifically for a combination of chocolate and vanilla flavours, this pack contains 400 g. Check the allergen information for this variety.

View on Joybuy
De Ruijter dark chocolate sprinkles, 390 g

De Ruijter dark chocolate sprinkles, 390 g

A branded option if you’re looking for dark chocolate sprinkles. The pack contains 390 g; check the current ingredients and allergen information before use.

View on Joybuy
g'woon dark chocolate sprinkles, 400 g

g'woon dark chocolate sprinkles, 400 g

A dark chocolate option if you’re looking for a 400 g pack. Check the current packaging for the ingredients and allergen information for this variety.

View on Joybuy
Venz milk chocolate sprinkles, 380 g

Venz milk chocolate sprinkles, 380 g

If you’re looking for a Venz milk chocolate variety, this pack contains 380 g. Check the current allergen information when you buy it.

View on Joybuy

Frequently asked questions

When should I choose a larger pack of chocolate sprinkles?

Choose a larger pack if you use that particular variety regularly and the amount suits your stock-up shop. Check the net weight and decide whether you’d rather have milk, dark or another flavour at home.

What does ‘lower in sugar’ mean for chocolate sprinkles?

A lower-sugar claim refers to sugars, not the overall nutritional value of chocolate sprinkles. So compare the other values per 100 g and check the ingredients list too. The Netherlands Nutrition Centre lists chocolate sprinkles as a category outside the Wheel of Five.

Can I rely on the allergen information from a pack I bought previously?

When buying a new pack, check the current packaging for that exact variety. Albert Heijn points out that ingredients and allergen information can change. If it matters to you, check for any warnings about cross-contamination too.