Which option is right for you?

If you want to compare dark chocolate sprinkles

Check the stated minimum cocoa solids content for the exact variety. Albert Heijn states at least 52% for De Ruijter Specials Intens Puur, while Jumbo states at least 32% for Venz Puur. These percentages describe the products, not how you’ll experience their flavour.

For families who want to serve different varieties

A pack of individual portions can be useful if not everyone wants the same kind. Albert Heijn lists eight portions for De Ruijter Kleintjes; also check which varieties and ingredients are included.

If ingredients or nutritional values come first

Compare sugars and fats per 100 g and per stated portion, so it’s clear how portion size affects the figures. If you have a relevant food allergy, read the ingredients, highlighted allergens and any ‘may contain’ warnings for the specific pack.

What should you look for when choosing?

First, decide what matters most at your breakfast table: the type of sprinkles, nutritional value, variety or ingredients.

What to consider What to check before buying Who it matters most to
Type and cocoa content Check whether you’re choosing dark, milk or a mix. For dark varieties, compare the stated minimum cocoa solids content. If the flavour of dark chocolate determines my choice, I want to compare the cocoa information for the exact varieties. This flavour difference is the top priority for around 31% of consumers.
Sugars, fats and portion size Compare sugars and saturated fats per 100 g and per portion; for ‘less sugar’ claims, also check what the product is being compared with. If you want to use a measured amount on your bread, you’ll want to know the nutritional values for that portion. Around 25% of consumers give this their highest priority.
Variety and pack size Check the varieties in a mix, the number of portions and the net weight; also check the storage instructions. If people at the table have different tastes, I want to be able to switch things up without opening a large pack of every variety. For around 19% of consumers, variety or portion control is the main consideration.
Ingredients and allergens Read the current ingredients list, highlighted allergens and ‘may contain’ warnings for the variety you’ve chosen. If an ingredient or allergen matters to someone at the table, I want to be able to check the label on that exact pack. For around 25% of consumers, this check comes first.

Common mistakes

  • Assuming a higher cocoa content means better nutritional value

    The cocoa information helps you compare dark varieties, but on its own it doesn’t tell you how much sugar or saturated fat you’ll get per portion. Albert Heijn states that De Ruijter Specials Intens Puur contains 43 g of sugars per 100 g.

    Use the cocoa content to compare products, then check the nutritional information and portion size too.

  • Reading ‘less sugar’ as ‘low in sugar’

    Jumbo’s sugar comparison for Jumbo Chocolade Hagelslag Puur 200 g is against Jumbo hagelslag puur. For the 200 g variety, Jumbo states 8.6 g of sugars per 20 g portion.

    Check both the product used as the reference for the claim and the amount of sugars per portion. Compare portions of the same size.

  • Assuming dark sprinkles or a mix won’t contain relevant allergens

    Ingredients and warnings vary between varieties and may also differ between the types in a mix. A dark flavour name doesn’t tell you whether allergens are present.

    Read the current label on the pack you’ve chosen, and check the information for each item in a mix.

  • Choosing a large pack when people have different tastes

    A large pack of one variety and a pack containing several varieties don’t meet the same breakfast needs.

    Choose a large pack if the same variety will be used regularly; consider individual portions or a mix if variety matters more.

    Some of a large pack may go unused if people at the table prefer different varieties.

Brands compared

De Ruijter

Worth comparing if you’re looking at an intensely dark variety and a pack of smaller portions.

  • Albert Heijn states that Specials Intens Puur contains at least 52% cocoa solids, and that Kleintjes contains eight portions.
  • According to Albert Heijn, the intensely dark variety contains milk and soya. Check the allergens for each variety separately.

Venz

A dark chocolate sprinkle option to compare with other dark varieties.

  • Jumbo states that Venz Puur Chocolade Hagelslag comes in a 400 g pack and contains at least 32% cocoa solids.
  • As well as the cocoa content, check the nutritional information and allergens on the pack.

Jumbo

Worth considering if you want to compare a dark variety with a sugar claim against a larger pack of dark sprinkles.

  • Jumbo states that Chocolade Hagelslag Puur 200 g contains at least 30% less sugar than Jumbo hagelslag puur; Chocolade Hagel XXL Puur comes in a 380 g pack.
  • The sugar claim for the 200 g variety doesn’t automatically apply to the XXL variety. Compare their nutritional information separately.

Kiekeboe

A large pack of dark chocolate sprinkles if you want to compare net weight.

  • ALDI Nederland describes Kiekeboe Hagelslag Puur as a 600 g pack containing Rainforest Alliance cocoa.
  • Check the information on the pack you’ve chosen for ingredients, allergens and nutritional values.

Mister Choc

A dark chocolate sprinkle option in Lidl Nederland’s range.

  • Lidl Nederland lists Mister Choc Hagelslag Puur as a product variety.
  • Use the pack to check the ingredients, allergens and nutritional values for the current variety.

Chocolate sprinkles and other options at Joybuy

These products give you options for comparing chocolate sprinkles with another breakfast topping. Choose by type and pack size, and check the nutritional information and allergens for the specific variety before buying.

De Ruijter Chocolate Chunks, 390 g

De Ruijter Chocolate Chunks, 390 g

An option to compare if you’re looking for chocolate as a topping for bread or breakfast. This pack contains 390 g; check the ingredients, allergens and nutritional information for the variety you’ve chosen.

View at Joybuy
De Ruijter Hail Chocolate Pure, 390 g

De Ruijter Hail Chocolate Pure, 390 g

For anyone looking to compare dark chocolate sprinkles for breakfast. The pack contains 390 g; read the nutritional information per portion and check the allergens on the packaging.

View at Joybuy
De Ruijter Intense Pure Chocolate Sprinkles, 200 g

De Ruijter Intense Pure Chocolate Sprinkles, 200 g

For anyone who wants to compare the cocoa content of dark sprinkles. This variety contains 200 g; also check sugars per portion and the allergens listed on the current pack.

View at Joybuy
g'woon Pure Chocolate Sprinkles, 400 g

g'woon Pure Chocolate Sprinkles, 400 g

A dark chocolate sprinkle option to compare with other dark varieties. The pack contains 400 g; compare the nutritional values for equal-sized portions and check the allergen information.

View at Joybuy
De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast, 200 g

An option to consider if you’d like to try a different breakfast topping alongside dark chocolate sprinkles. This pack contains 200 g; check which ingredients and allergens apply to this variety.

View at Joybuy

Frequently asked questions

Are chocolate sprinkles suitable for breakfast every day?

The Netherlands Nutrition Centre places chocolate sprinkles outside the Wheel of Five and advises against eating too much, or eating them too often, partly because of their sugar and saturated fat content. For your weekend breakfast, consider how much you sprinkle on your bread and compare the nutritional information per portion.

What does ‘dark’ tell me about the cocoa content of chocolate sprinkles?

‘Dark’ doesn’t tell you the minimum cocoa solids content stated for a specific variety. Albert Heijn lists at least 52% for De Ruijter Specials Intens Puur, while Jumbo lists at least 32% for Venz Puur. So compare the information on the pack you’ve chosen.

How do I check for allergens in chocolate sprinkles?

Read the ingredients list and highlighted allergens on the current packaging of the exact variety you’re buying, as well as any ‘may contain’ warnings. The Netherlands Food and Consumer Product Safety Authority explains the mandatory labelling of 14 allergens; if you’re buying a mix, check each individual variety too.

How should I store an opened pack of chocolate sprinkles?

Follow the storage instructions on the pack you’ve chosen. Albert Heijn and Jumbo advise storing De Ruijter Specials Intens Puur and Jumbo Chocolade Hagel XXL Puur in a cool, dry place; seal the pack tightly after use.