Who is this choice relevant to?

Stock-up shopper

You use chocolate sprinkles regularly and want a pack size that suits how much you get through at home.

Family choosing an afternoon snack

You’re considering a slice of bread with chocolate sprinkles for your children and also want to decide what to offer them for everyday snacks. The Netherlands Nutrition Centre recommends vegetables and fruit as snack options for children.

Label-comparing shopper

You want to know what’s in a milk, dark or otherwise labelled variety, or you need to check the ingredients and allergens for a specific product.

What should you look for in chocolate sprinkles?

Think about how often you use chocolate sprinkles and which flavour you’re after. Then check the label of the variety you’ve chosen, especially if particular ingredients or allergens are important to you.

What to consider What to look for Who it matters to
Pack size Compare the net weight and consider whether you’ll finish the pack. Jumbo lists packs including 600 g sizes. If I use chocolate sprinkles often, I want a pack that suits how much I get through. For around 39% of consumers, choosing the right amount to stock up on is the top priority.
The afternoon snack Decide whether it’s an occasional slice of bread with a topping or a regular snack. The Netherlands Nutrition Centre recommends vegetables and fruit as snack options for children. When my child has a regular snack, I don’t want to automatically reach for a sweet topping. Around 23% of consumers put this consideration first.
Flavour and variety Check whether the pack contains milk, dark, duo or a specific flavoured variety; compare the exact products you’re considering. For the occasional slice of bread I top with chocolate sprinkles, what matters most is whether I like the variety. This flavour choice comes first for around 23% of consumers.
Ingredients and allergens Read the ingredients list, the allergens listed and any warnings on the pack you’re using. If I’m buying for someone with an allergy, I need to be able to check the information on that particular pack. For around 15% of consumers, checking the label is the most important factor when choosing.

Common mistakes

  • Taking a sugar-related claim as a complete picture of the nutrition

    The name of a variety doesn’t tell you everything about the product’s nutritional value or ingredients. A claim on the pack doesn’t automatically make chocolate sprinkles a suitable choice for every afternoon snack either.

    Compare the nutritional information per 100 g and the ingredients of the exact variety. For children’s snacks, you can also consider the options recommended by the Netherlands Nutrition Centre, including vegetables and fruit.

  • Guessing the allergens from the product name alone

    A name such as ‘dark’ doesn’t give you a complete list of ingredients or allergens. The Netherlands Food and Consumer Product Safety Authority highlights the importance of clearly identifying allergens on the label.

    Before serving, check the ingredients list, allergens and any warnings on the pack you have at home.

Brands to consider

Jumbo

Jumbo’s range includes own-brand chocolate sprinkles in milk, dark and duo varieties, in 600 g packs.

  • The varieties let you choose between different flavours in the same stated pack size.
  • Check the ingredients and nutritional information for each variety; the flavour name doesn’t tell you everything on the label.

De Ruijter

Jumbo lists De Ruijter Hagelslag Puur 390 g, among other products.

  • It’s a recognisable dark variety in a 390 g pack.
  • A brand name is no substitute for checking the ingredients, allergens or nutritional information.

Venz

Jumbo’s range includes Venz Melk Chocolade Hagelslag 400 g, as well as various Rimboe and XXL varieties.

  • You can choose between the milk chocolate sprinkles listed and other specifically labelled varieties.
  • Check which variety and pack size you’re choosing; the products aren’t identical.

Kiekeboe

ALDI lists Kiekeboe pure chocoladehagelslag 600 g, made with Rainforest Alliance cocoa.

  • The product listing makes the variety and net weight clear.
  • Check the pack for its ingredients, allergens and nutritional information.

Albert Heijn

Albert Heijn sells a variety called AH Hagelslag puur minder suiker.

  • The product name helps you find the specific variety whose label you want to compare.
  • Consider the claim alongside the current ingredients and nutritional information; the name alone doesn’t give you the full picture.

Chocolate sprinkles on Joybuy

Related products will appear soon.

Frequently asked questions

Is a slice of bread with chocolate sprinkles a good choice every afternoon?

For regular snacks for children, the Netherlands Nutrition Centre recommends options such as vegetables and fruit. Chocolate sprinkles are a sweet bread topping, so consider whether you want to offer them occasionally rather than automatically making them a regular afternoon snack.

Should I check the allergens in chocolate sprinkles?

Yes, if you’re buying for someone with an allergy or intolerance. Check the ingredients, listed allergens and any warnings on the pack of the variety you’ve chosen, not just the online product name.

Does ‘less sugar’ tell me enough about the nutritional value?

No. Consider a claim like this alongside the full nutritional information and ingredients list. For example, Albert Heijn sells AH Hagelslag puur minder suiker; compare the nutritional value per 100 g on the current pack with that of the other chocolate sprinkles you’re considering.

What information should I check on a pack of chocolate sprinkles?

At the very least, check the net weight, ingredients, listed allergens, nutritional information, best-before date and any storage instructions. Read the information on the pack you’re buying to make sure you’re assessing the right variety.