Which option is right for you?

Hosts putting the finishing touches to their own snacks

Sprinkles are a good choice if you’re serving bread, yoghurt, porridge or cupcakes at a games night and want to add a topping. Albert Heijn lists these uses for De Ruijter Milk.

Shoppers keeping an eye on pack size

If you’re making toppings for several guests, it’s worth comparing the pack size with how much you’ll actually use. Jumbo, PLUS and ALDI each offer 300 g packs of sprinkles.

Gift buyers looking to share chocolate

If you want to put chocolate straight on the table or give it as a present, look for chocolates or pralines rather than sprinkles intended for bread.

What should you look for?

First, decide whether you want a topping or chocolate that’s ready to serve. For sprinkles, consider how much you’ll use, then check the label for the specific variety you’re buying.

What to considerWhat to check before buyingWho it matters to
Product type Do you want chocolate to sprinkle over food, or something you can hand out straight away? If I’m putting the snacks together myself, I want sprinkles as a topping and don’t want to confuse them with individual chocolates. For around 33% of consumers, choosing the right product type comes first.
Pack size Compare the net weight with the number of portions you want to make and how much you’ll use after the games night. For a group, I want to have enough sprinkles, but not end up with a large pack I’ll hardly use. Around 25% of consumers give the amount needed top priority.
Ingredients and nutritional information Check the label for the exact variety, including ingredients, allergens, sugars per 100 g and serving size. If ingredients or allergens are decisive for me, I can’t rely on the words ‘milk’ or ‘dark’ alone. For around 25% of consumers, this label information is a key consideration.
Gifts and sharing straight away Check whether the pack contains chocolates or pralines, and look at the contents and allergen information for the product you’ve chosen. When I’m giving chocolate as a gift or want to serve it straight away, I’m looking for individual pieces rather than sprinkles. This is the main priority for around 17% of consumers.

Common mistakes

  • Assuming sprinkles are a ready-to-serve treat

    Sprinkles are sold as a topping for bread or other foods. Chocolates and pralines are individual pieces that you can hand out straight away.

    Before you buy, decide whether you want a topping or chocolate you can serve without having to make another snack.

    For a topping, you’ll also need to prepare a base for the snack, such as yoghurt or cupcakes.

  • Assuming dark chocolate is automatically milk-free

    Jumbo Dark states that it may contain milk; PLUS Dark lists milk and lactose in its may-contain warning. So the word ‘dark’ doesn’t answer questions about allergens.

    For the exact variety you’ve chosen, read both the ingredients list and the warning about possible allergens.

  • Buying more sprinkles than you’ll use

    A pack for a group may not all be used up after the games night. The stated pack size alone won’t tell you how much you need.

    Choose a pack size that suits the snacks you want to make and how much you’ll use afterwards. Also check the use-by date on the packaging.

  • Judging the product by the front of the pack alone

    A flavour name or picture won’t tell you everything about the ingredients, allergens or nutritional value. The Netherlands Nutrition Centre recommends checking the back of the pack too.

    Compare the nutritional information per 100 g and consider how many sprinkles you want to use per serving. Don’t treat a flavour variety as nutritional advice.

Brands and shops to consider

De Ruijter

The varieties reviewed include milk, dark and Royaal Puur sprinkles. Their product pages describe them as toppings for bread or other foods.

  • For De Ruijter Milk, Albert Heijn also suggests using the sprinkles on yoghurt, porridge and cupcakes.
  • The Milk variety reviewed lists milk, lactose and soya; Royaal Puur contains soya and may contain milk. Always check the packaging for the exact product.

Jumbo

The Jumbo sprinkles reviewed come in milk and dark varieties, in 300 g packs.

  • Having two flavours means you can choose between milk and dark chocolate in the same pack size.
  • Jumbo Milk contains milk; Jumbo Dark states ‘may contain milk’. Dark chocolate is therefore not a reliable choice if you need to avoid milk.

PLUS

PLUS lists the milk and dark chocolate sprinkles reviewed in 300 g packs.

  • According to its product page, PLUS Dark carries a vegan label.
  • The same dark variety may contain milk and lactose. Don’t use the vegan label as a substitute for checking the allergen information.

ALDI / Kiekeboe

ALDI offers Kiekeboe sprinkles in milk or dark chocolate, in 300 g packs, for use on bread.

  • Rainforest Alliance certification is mentioned on the product page.
  • Before you buy, check the ingredients and allergens on the pack for the variety you’ve chosen.

Albert Heijn

Albert Heijn’s sprinkles selection includes own-brand varieties as well as products from De Ruijter and Choca.

  • The selection shows milk and dark chocolate sprinkles alongside other flavour varieties.
  • For nutritional and allergen information, check the product page and packaging for the exact item. Albert Heijn says product information may change.

Lidl

The Lidl product page reviewed describes a 300 g pack of milk chocolate sprinkles and says it is available in store.

  • You can check the pack size in advance.
  • In store, read the label on the exact pack if ingredients or allergens affect your choice.

Chocolate sprinkles for homemade snacks

These Joybuy products are sprinkles or toppings for snacks you put together yourself. Choose them as a topping, not as a substitute for a box of chocolates you want to hand out straight away.

Venz milk chocolate sprinkles, 400 g

Venz Milk Chocolate Sprinkles, 400 g

For anyone looking to sprinkle milk chocolate over homemade snacks. The pack contains 400 g; check the packaging if you have questions about allergens or serving sizes.

View at Joybuy
De Ruijter Hail Chocolate Pure, 390 g

De Ruijter Hail Chocolate Pure, 390 g

For anyone looking for dark chocolate sprinkles to use as a topping. The pack contains 390 g; check the current label if allergens or cocoa content matter to your choice.

View at Joybuy
g'woon milk chocolate flakes, 300 g

g'woon Milk Chocolate Flakes, 300 g

For anyone looking to sprinkle milk chocolate flakes over bread or a homemade dessert. The pack contains 300 g; check the packaging if wheat or other allergens are relevant to you.

View at Joybuy
Venz chocolate and vanilla-flavoured sprinkles, 400 g

Venz Chocolate Sprinkles and Sprinkles with Vanilla Flavour, 400 g

For anyone considering both chocolate and vanilla flavours for homemade snacks. The pack contains 400 g; check the ingredients for the variety being sold and the allergen information on the packaging.

View at Joybuy
Sprinkles Choca Flakes, 200 g

Sprinkles Choca Flakes, 200 g

For anyone looking for a 200 g pack of flakes to use as a topping. Read the label if sugars per 100 g, serving size or allergens affect your choice.

View at Joybuy

Frequently asked questions

Can I hand out chocolate sprinkles instead of chocolates?

Sprinkles work better as a topping than as chocolate to hand out. If you want to offer guests individual pieces or give someone a box as a present, choose a product sold as chocolates or pralines.

Are dark chocolate sprinkles suitable if I want to avoid milk?

The word ‘dark’ isn’t enough to tell you. Jumbo Dark states that it may contain milk, PLUS Dark warns that it may contain milk and lactose, and De Ruijter Royaal Puur may contain milk. Check the current label for the variety you choose.

Do allergens have to be listed on a pack of sprinkles?

Yes. In the Netherlands, prepacked foods must follow rules on allergen labelling. According to the Netherlands Food and Consumer Product Safety Authority, 14 allergens must be declared and clearly distinguishable from the other ingredients.

How should I store leftover chocolate sprinkles?

Follow the storage instructions on the packaging for your variety. The Jumbo and PLUS products reviewed recommend storing them in a cool, dry place; PLUS also says to keep them away from light. Reseal the pack after use.