Who is this relevant for?

Tea drinkers keeping a close eye on sugar

Want to choose chocolate sprinkles based on sugars per 100 g, while also taking sweeteners into account.

Supermarket shoppers looking for less sugar

Want the familiar format of chocolate sprinkles and are happy with a more modest sugar reduction, as long as it’s clear what the product is being compared with.

Shoppers avoiding added sugar

Check the ingredients first, but also want to assess the total sugars, nutritional values and product format.

What should you look for?

First decide whether you’re mainly looking for fewer sugars, no added sugar or an ingredients list that suits you. Then check the nutritional information and any warnings for the variety you’ve chosen.

What to consider What to check before buying Especially relevant for
Sugar content Compare sugars per 100 g and check what a ‘less sugar’ claim is based on. If you mainly choose your chocolate sprinkles for tea based on their sugar content, compare varieties using the same nutritional measure. Sugar reduction is the top priority for around 36% of consumers.
Added sugar Read the ingredients list and also compare total sugars per 100 g. If you want to avoid added sugar, remember that sugars from other ingredients may still be present. This is the most important consideration for around 29% of consumers.
Sweeteners and allergens Check the sweeteners, allergens and warnings on the packaging of the specific variety. If you need to avoid an ingredient, a suitable label matters more than the level of sugar reduction. Around 21% of consumers put this check first.
Availability Check that your chosen variety is available and that the product information matches the packaging. If you want to buy a variety that suits your choice of less or no added sugar, availability matters. This practical consideration is the most important one for around 14% of consumers.

Common mistakes

  • Assuming a ‘sugar-free’ search result means the sprinkles contain no sugar

    According to Céréal, Céréal Puur still contains 7.7 g of sugars per 100 g, and its ingredients list includes both maltitols and sugar.

    Check the ingredients and the ‘of which sugars’ line on the packaging before relying on a search term.

  • Assuming ‘no added sugar’ means low in sugars

    The product information for No Sugar Daddies Extra Puur says it contains no added sugar, but lists 34 g of sugars and 551 kcal per 100 g. It’s also made up of chunks rather than classic chocolate sprinkles.

    Compare the nutritional values per 100 g and check that the product format suits the way you want to use it.

  • Overlooking the warning about polyols

    Albert Heijn lists 44 g of polyols per 100 g for Céréal Melk and warns that excessive consumption may have a laxative effect.

    Read the ingredients and the warning on the packaging of the variety you choose.

  • Assuming an old product page means the product is still available

    The product page for Jumbo Hagelslag Melk Minder Suiker said that this variety was no longer part of the online range. So, finding a page doesn’t necessarily mean you can still order the product.

    Check availability shortly before you buy.

Brands compared

Céréal

Céréal has chocolate sprinkle varieties with reduced sugar that have been reviewed. According to Céréal, Puur contains 88% less sugar than a comparable standard product, with 7.7 g of sugars per 100 g.

  • Nutritional values per 100 g make it possible to compare with other varieties.
  • Puur still contains sugar and maltitols; also check the allergens and warnings for the variety you choose.

Albert Heijn

The AH Hagelslag Puur Minder Suiker and Melk Minder Suiker varieties reviewed are own-brand options for anyone looking for the familiar chocolate sprinkle format.

  • Albert Heijn bases its 30% less sugar claim on a comparison with its own regular chocolate sprinkles; the varieties reviewed are listed as containing 43 g of sugars per 100 g.
  • ‘Less sugar’ doesn’t mean sugar-free. Check the allergens for each variety too.

No Sugar Daddies

According to the product information from Puur Mieke, Extra Puur is made up of chunks containing ingredients including cocoa and dates, with no added sugar.

  • This approach to ingredients may suit you if avoiding added sugar is your main priority.
  • The stated nutritional values are 34 g of sugars and 551 kcal per 100 g; chunks aren’t the same format as classic chocolate sprinkles.

Jumbo

Jumbo listed a milk chocolate sprinkle variety with 30% less sugar than Jumbo Hagelslag Melk.

  • The comparison makes it clear what the less sugar claim refers to.
  • The product page said this variety was no longer part of the online range, so check current availability.

De Ruijter

De Ruijter milk and dark chocolate sprinkles are examples of regular chocolate sprinkle varieties, not products with the sugar reduction claim discussed here.

  • The milk and dark varieties offer a familiar starting point for comparing product formats.
  • If you’re specifically looking for less sugar or no added sugar, assess the claim and nutritional information on the individual pack.

Joybuy products

Related products coming soon.

Frequently asked questions

Are ‘less sugar’ chocolate sprinkles sugar-free?

No. According to Céréal, Céréal Puur contains 7.7 g of sugars per 100 g; Albert Heijn lists 43 g of sugars per 100 g for AH Puur Minder Suiker. Check the ingredients and nutritional information as well as the claim.

What does ‘no added sugar’ mean for chocolate sprinkles?

It doesn’t mean the product contains no sugars. Puur Mieke lists 34 g of sugars per 100 g for No Sugar Daddies Extra Puur, despite it having no added sugar. So, compare the total sugars if they matter to your choice.

What should I look out for in chocolate sprinkles containing maltitol?

Read the ingredients and the warning about excessive consumption on the packaging. Albert Heijn lists 44 g of polyols per 100 g for Céréal Melk and warns that excessive consumption may have a laxative effect.

Which allergens should I check in sugar-conscious chocolate sprinkles?

Check the allergen information on the specific pack: the Céréal Melk variety reviewed contains milk and soya, while Céréal Puur contains soya and may contain milk. The AH Minder Suiker varieties reviewed contain milk or lactose.

How should I store chocolate sprinkles for a cup of tea?

Follow the storage instructions for the variety you buy. The AH varieties reviewed should be stored in a cool, dark and dry place; Céréal Melk should be stored in a dry place at room temperature.