What should you look for when choosing?
First decide whether you’re looking for a cake topping or a biscuit to have with your coffee. Then compare the nutritional information per 100 g within your chosen product type and check that the format is right for how you’ll use it.
| What to consider |
What to check when buying |
Who it matters to |
| Sugars in the topping |
Compare ‘of which sugars’ per 100 g for chocolate toppings, and check the ingredients list for sweeteners or polyols. |
When I decorate a cake with chocolate, I mainly want to know how much sugar the topping contains, even if that means choosing chocolate sprinkles. For around 36% of consumers, the sugar content of the topping comes first. |
| A biscuit with coffee |
Choose a separate biscuit product if you want something to have with your coffee; compare its nutritional information with that of similar biscuits. |
With my coffee, I’m looking for something to eat on its own, not just a cake topping. A lower-sugar biscuit is the first thing around 29% of consumers look for. |
| Cake topping |
Check that the format is suitable for the finish you want, and read the allergen information if other people will be eating it too. |
I want the chocolate topping on my cake to suit the decoration I have in mind; then I weigh up the ingredients. This use comes first for around 21% of consumers. |
| Loose flakes |
Check whether the packaging says ‘flakes’ or ‘chocolate sprinkles’, then look at the sugars per 100 g. |
I want recognisable, loose flakes and would be more willing to accept a different amount of sugars than a different format. For around 14% of consumers, the flake shape is the deciding factor. |
Brands compared
These product ranges show why, when choosing a cake topping, it matters to weigh up sugars per 100 g against the classic flake shape.
Céréal
The lower-sugar dark chocolate sprinkles we looked at are an option if the sugar content of the topping matters more to you than the flake shape.
- Albert Heijn lists Céréal Hagelslag puur minder suikers as containing 7.7 g sugars and 40 g polyols per 100 g. The ‘88% less sugar’ claim compares the product with standard dark chocolate sprinkles.
- These are chocolate sprinkles, not flakes. The product contains maltitol and soya, may contain milk and carries a warning that excessive consumption may have a laxative effect.
Albert Heijn
The own-brand lower-sugar options we looked at are dark and milk chocolate sprinkles, not chocolate flakes.
- Albert Heijn lists both options we looked at as containing 43 g sugars per 100 g. The ‘30% less sugar’ claim refers to the corresponding AH reference version.
- Both options contain milk or lactose. Check the packaging for the latest ingredients and nutritional information before buying.
Jumbo
Jumbo Chocolade Vlokken Puur is worth considering when the loose flake shape matters more than a ‘less sugar’ claim.
- Jumbo lists a 300 g pack of these dark chocolate flakes, with 63.7 g sugars per 100 g.
- This product isn’t presented as a lower-sugar option and may contain milk.
Related products on Joybuy
Related products coming soon.
Frequently asked questions
Does ‘less sugar’ mean chocolate sprinkles are sugar-free?
No. For example, Albert Heijn lists AH Hagelslag puur minder suiker as containing 43 g sugars per 100 g. So, as well as looking at the comparison on the front of the pack, check ‘of which sugars’ in the nutritional information.
How do I compare chocolate flakes with chocolate sprinkles?
Compare the amount of sugars per 100 g, but assess the product format separately: chocolate sprinkles won’t give you the same loose flakes on your cake. The Netherlands Nutrition Centre recommends comparing products per 100 g, as manufacturers may use different portion sizes.
Is Céréal Hagelslag puur minder suikers a good choice if I want to avoid polyols?
No, not if you want to avoid polyols. The product information on Albert Heijn’s website lists maltitol and 40 g polyols per 100 g; also read the warning on the packaging about excessive consumption.
Which allergens should I check for cake toppings and something to have with coffee?
Check the packaging of each product you choose. According to the product information we looked at, the Céréal chocolate sprinkles contain soya and may contain milk; the AH chocolate sprinkles contain milk or lactose, and Jumbo Chocolade Vlokken Puur may contain milk. The Snelle Jelle Kruidkoek minder suiker we looked at contains rye and cereals containing gluten, and may contain milk and nuts.
How should I store chocolate flakes or sprinkles?
Follow the storage instructions on the packaging of your chosen product. For the AH lower-sugar dark chocolate sprinkles and Jumbo dark chocolate flakes we looked at, Albert Heijn and Jumbo respectively recommend storing them in a cool, dark and dry place.