Who is this choice relevant to?

Stock-up shopper

Buys chocolate sprinkles as a separate store-cupboard item and wants a pack size they can get through with regular use. Jumbo and ALDI, for example, list 600 g packs.

Flavour and variety seeker

Has a particular type in mind, such as dark or milk chocolate, a mix or smaller portions. The ranges mentioned by Jumbo and Albert Heijn include these options.

Label-conscious shopper

Wants to check the ingredients and allergens for the exact variety before buying, particularly if milk or soya is a concern.

What should you look for when choosing?

First, decide whether the chocolate sprinkles are separate from your fish dinner. Then choose a type and pack size to suit how you plan to use them, and read the label before picking a variety.

What to consider What to look for Who it matters to
Pack size Check the weight in grams and consider whether you’ll finish the pack. If you regularly eat chocolate sprinkles on bread, you won’t want to be left with a half-full pack in the cupboard. For around 50% of consumers, pack size is the main consideration.
Type and use Choose between options such as dark chocolate, milk chocolate or a mix; keep chocolate sprinkles separate from the ingredients for your fish dish. If I’m buying chocolate sprinkles for breakfast or as a sweet topping, I want a type that suits the occasion. This preference is the deciding factor for around 30% of consumers.
Label Read the ingredients and allergen information for the exact variety; check the nutritional information too, if needed. If milk or soya is a concern when I’m buying, I want to know what’s in that particular pack. For around 20% of consumers, checking the label is the most important consideration.

Common mistakes

  • Thinking of chocolate sprinkles as an ingredient for your fish dish

    Albert Heijn and Joybuy’s product pages describe chocolate sprinkles as a sweet bread topping or garnish, not as part of a fish meal.

    Only add them to your shopping list if you also want to buy something for breakfast, lunch or a sweet dish.

  • Assuming dark chocolate sprinkles contain no milk or soya

    Joybuy lists milk and soya as allergens in De Ruijter Chocoladehagelslag Puur. So the word ‘dark’ is no substitute for checking the pack.

    Check the allergen information for the exact variety before buying, even if you’ve bought that type before.

  • Choosing a large pack without considering how you’ll use it

    A 600 g pack is best suited to regular use; otherwise, some of it may go unused.

    Choose an amount you expect to use, and follow the storage instructions on the pack.

Brands to compare

Jumbo

Jumbo lists its own chocolate sprinkles in 600 g packs, including dark chocolate, milk chocolate and duo varieties.

  • The different varieties give you a choice within the same pack size.
  • Check the label for the variety you choose; the different options are not interchangeable.

Kiekeboe

ALDI describes Kiekeboe Hagelslag Puur as a 600 g pack of dark chocolate sprinkles.

  • ALDI notes that this variety contains Rainforest Alliance-certified cocoa.
  • Check whether this specific variety is available at the shop where you do your food shopping.

De Ruijter

De Ruijter offers dark and milk chocolate sprinkles, among other varieties, as well as smaller, individually portioned Kleintjes.

  • Kleintjes are an option if you’re looking for individual portions or a selection of varieties.
  • Check the ingredients and allergens separately for each variety you choose.

Venz

The Venz range listed by Jumbo includes 400 g packs of dark and milk chocolate sprinkles, as well as Rimboe varieties.

  • The varieties mentioned give you a choice of different types of chocolate sprinkles.
  • Check the exact product name: a flavoured variety is not the same product as the dark or milk chocolate options.

Mister Choc

Lidl lists Mister Choc Hagelslag Puur in a 600 g pack of dark chocolate sprinkles.

  • The pack size mentioned may suit regular use of dark chocolate sprinkles.
  • Lidl says this product is only available in store.

Joybuy products

Related products coming soon.

Frequently asked questions

Do chocolate sprinkles go with a fish dinner?

Not as an ingredient or substitute for the fish dish. The product pages mentioned describe chocolate sprinkles as a sweet bread topping or garnish. You could consider buying them separately for another meal, though.

When should I choose a larger pack of chocolate sprinkles?

A larger pack is a good choice if you use that variety regularly and can get through it. Check the weight on the pack and follow the storage instructions for that variety.

Should I check the allergens in dark chocolate sprinkles too?

Yes, check the label on the exact pack. For example, Joybuy lists milk and soya in De Ruijter Chocoladehagelslag Puur; the Netherlands Food and Consumer Product Safety Authority advises that allergen information for pre-packed products should be on the label.

How should I store chocolate sprinkles after opening?

Follow the instructions on the pack you buy. For De Ruijter Chocoladehagelslag Puur, Joybuy advises storing it in a cool, dry place and keeping the pack sealed after opening.