Who is this choice for?

Host expecting lots of guests

You’re organising a large family meal or group gathering and want to offer sprinkles as an extra option. The pack size should suit the number of guests likely to have them.

Organiser looking for an extra flavour

You’re not serving sprinkles with the hot dishes, but keeping them for a separate dessert or breakfast. You can then choose between milk chocolate, dark chocolate and fruit sprinkles.

Organiser keeping an eye on allergens

You’re serving guests with allergies or intolerances and checking the ingredients and warnings on the exact pack you’re using.

What should you look for?

First decide when you’ll serve the sprinkles and how many guests are likely to have them. Then choose the pack size and flavour, and check the label on each variety before serving.

What to consider What to check when buying Who should pay particular attention?
Pack size Compare the pack weight with how much you expect to use; you don’t necessarily need a 600 g pack if the sprinkles are just an extra topping. If lots of guests are having the same variety, I want enough without buying more packs than I need. For around 39% of consumers, getting the quantity right comes first.
Flavour and presentation Choose between milk chocolate, dark chocolate, a combination or fruit sprinkles to suit when you plan to serve them. For a separate sweet course, I want to offer a flavour my guests will enjoy. Around 23% of consumers put flavour and presentation first.
Allergens Read the ingredients and information about allergens present and possible traces on each individual pack. If guests have allergies, I want to know which sprinkles I’m offering them. For around 23% of consumers, checking the label is their first concern.
Portions Decide whether you’ll offer small topping portions or serve the sprinkles on bread; check the portion information for the product you’ve chosen. For an optional topping, I don’t want to plan a full bread-topping portion for every guest. For around 15% of consumers, portion size is the main consideration.

Common mistakes

  • Assuming every flavour contains the same allergens

    Ingredients vary from one product to another. Albert Heijn lists milk and soya in De Ruijter dark chocolate sprinkles; according to Jumbo, De Ruijter fruit sprinkles contain wheat. So make sure you check the label again if you switch flavours or brands.

    Keep the packs nearby when serving so you can check the information for the products you’ve actually used.

  • Planning on one large pack as a portion for everyone

    Sprinkles can be a small, optional topping with this meal. So the amount you need depends not only on the number of guests, but also on when you plan to serve them.

    Decide in advance whether you’ll offer the sprinkles with dessert, at breakfast later on or as a bread topping. Then use the portion information on your chosen pack as a guide, not as a fixed amount for each guest.

  • Assuming a product shown is currently available

    A product listing doesn’t necessarily mean the variety you want will be available when you shop. This can be particularly inconvenient if you need several identical packs.

    Check that the exact variety is available shortly before your gathering, and check the best-before date when you buy it.

Brands compared

Kiekeboe

ALDI Netherlands lists Kiekeboe milk and dark chocolate sprinkles in 600 g packs, and fruit sprinkles in a 400 g pack.

  • The 600 g packs are an option when lots of guests are having the same chocolate flavour.
  • Check the label for each variety and its availability at the shop where you’re buying it.

Jumbo

Jumbo lists its own-brand chocolate sprinkles in 600 g packs, in milk chocolate, dark chocolate and duo varieties.

  • The three varieties mentioned give you a choice of flavour in the same pack size.
  • Check which variety is available and read the label on the pack you choose.

De Ruijter

The product listings reviewed at Albert Heijn and Jumbo include dark chocolate sprinkles in a 390 g pack and fruit sprinkles in a 400 g pack.

  • A smaller pack may work well if you want to offer a second flavour alongside a larger pack.
  • Albert Heijn lists milk and soya in the dark chocolate sprinkles; according to Jumbo, the fruit sprinkles contain wheat. Check the exact pack.

Venz

Jumbo lists Venz dark chocolate sprinkles in a 400 g pack, among other products.

  • This size is a smaller option if you specifically want to offer dark chocolate sprinkles.
  • For the dark variety mentioned, Jumbo lists milk and soya. Use the label on the variety you’ve bought to give guests accurate information.

Sprinkles at Joybuy

These packs give you a choice between 600 g of milk chocolate sprinkles for a larger group and two smaller flavour options for a separate sweet course.

g'woon milk chocolate sprinkles with smileys, 600 g

g'woon milk chocolate sprinkles with smileys, 600 g

An option if you want to offer one milk chocolate variety to a larger group. The pack contains 600 g; the product information lists milk and wheat. Check the pack label before serving.

View at Joybuy
Venz chocolate sprinkles and vanilla-flavoured sprinkles, 400 g

Venz chocolate sprinkles and vanilla-flavoured sprinkles, 400 g

A smaller pack if you want to offer chocolate and vanilla flavours at a separate breakfast or dessert. The product information gives a pack size of 400 g and 20 portions of 20 g, and lists milk, soya and wheat. Check the pack label.

View at Joybuy
De Ruijter dark chocolate sprinkles, 390 g

De Ruijter dark chocolate sprinkles, 390 g

An option if you want to serve dark chocolate sprinkles as a separate topping without choosing a 600 g pack. The pack contains 390 g; the product information lists milk and soya. Check the pack label.

View at Joybuy

Frequently asked questions

How many guests can have sprinkles from a 600 g pack?

That depends on how much you serve each guest. For a specific pack of g'woon Milk Chocolate Sprinkles, Joybuy lists thirty portions of 20 g from a 600 g pack; for small toppings, each guest may use a different amount. Use the portion information on the pack you actually buy and allow for guests who won’t have sprinkles.

Should I serve sprinkles among the hot dishes at an Indonesian rijsttafel?

It’s better to plan sprinkles as a separate, optional sweet topping or for breakfast later on, rather than as a substitute for a hot dish. The product descriptions for the varieties mentioned suggest using them as a bread topping or topping.

Which allergens should I check for in sprinkles?

Read the allergen information on every pack you serve, as the ingredients vary between varieties. Albert Heijn lists milk and soya in De Ruijter dark chocolate sprinkles; according to Jumbo, De Ruijter fruit sprinkles contain wheat. Also check for any warnings on the pack you’ve bought.

How should I tell guests about allergens if I serve sprinkles loose?

Keep the allergen information from the pack you used available when you take the sprinkles out of it. The Netherlands Food and Consumer Product Safety Authority says that consumers must be given allergen information for non-prepacked food in another way. If you’re catering commercially, check which requirements apply to the way you’re serving the food.

How should I store an opened pack of sprinkles?

Follow the storage instructions on the pack you’ve chosen and reseal it securely after use. For De Ruijter dark chocolate sprinkles, Albert Heijn says to store them in a cool, dry place; check the instructions for any other variety separately.