Who is this choice relevant to?

Hosts expecting a crowd for brunch

You want to put plenty of toppings on the table and are choosing between a pack to share and individually portioned servings.

Fans of dark chocolate sprinkles

You want to compare milk and dark varieties by looking at the ingredients and stated cocoa content, rather than just the name on the front of the pack.

Hosts catering for guests with allergies

Before serving, you need to read the label on the pack you have chosen. The products discussed list ingredients such as milk and soya, or warn that they may contain traces of gluten and wheat.

What should you look for in chocolate sprinkles for Easter brunch?

First decide whether you’re looking for something to put on the brunch table or a separately packaged gift. If you choose chocolate sprinkles, compare the label and pack size of the products you actually plan to serve.

What to consider What to check when buying Who should consider this?
Allergens Check the ingredients, allergen information and any precautionary warnings on the exact pack. If a guest has a relevant food allergy, I want to know what I can safely serve. This is the top priority for around 29% of consumers.
Quantity and servings Compare the net weight and the stated number of servings. For example, Jumbo lists 30 servings for its 600 g milk chocolate sprinkles. When there are several people at the table, I want to serve enough without mistaking a pack to share for individual portions. This is also the main consideration for around 29% of consumers.
Flavour and cocoa Compare milk and dark varieties by their ingredients and stated minimum cocoa content; this percentage is not a ranking of flavour. If my guests prefer dark chocolate, I want to know which variety I’m serving. Flavour preference is the deciding factor for around 24% of consumers.
Sugars Check the sugar content per 100 g and per serving. If a product claims to contain less sugar, check which product it is being compared with. If I want to compare varieties by sugar content, I need to use the same nutritional measure. This is the first selection criterion for around 18% of consumers.

Common mistakes

  • Mistaking chocolate sprinkles for a box of chocolates

    Chocolate sprinkles are intended as a bread topping or garnish. A pack on the brunch table doesn’t automatically serve the same purpose as a separately packaged gift.

    Decide whether you want to serve something or give a gift. If the gift itself is the main event, consider a box of chocolates separately.

  • Assuming dark chocolate sprinkles are allergen-free

    The dark varieties discussed list ingredients such as milk and soya, or warn that they may contain traces of gluten and wheat. The word ‘dark’ doesn’t tell you anything about this.

    If a guest has a relevant allergy, check the ingredients and warnings on the exact pack.

  • Applying a ‘less sugar’ claim to all chocolate sprinkles

    The claim on AH Hagelslag melk minder suiker compares that product with AH Melk hagelslag, not with every other variety.

    Check what the product is being compared with, and compare the sugar content per 100 g of the products you’re considering.

  • Looking only at the pack weight

    A large pack for everyone to share and small individual portions solve different practical needs.

    Compare the net weight and stated number of servings with the number of guests and how you plan to serve the chocolate sprinkles.

Brands compared

De Ruijter

The range discussed includes dark chocolate sprinkles and a pack of individual portions.

  • Albert Heijn states that De Ruijter Specials Intens Puur contains at least 52% cocoa solids; De Ruijter Kleintjes contains eight portions.
  • Check allergens for the variety you choose: ‘dark’ doesn’t mean a product is free from milk or soya.

Venz

The Venz Puur product discussed is a 400 g pack of chocolate sprinkles.

  • Jumbo states that this product contains at least 32% cocoa solids.
  • The product information lists milk and soya. Check the current label if allergens are a concern.

Albert Heijn (AH)

The own-brand product discussed is AH Hagelslag melk minder suiker.

  • The ‘less sugar’ claim compares the product with AH Melk hagelslag.
  • Don’t apply that comparison to other chocolate sprinkles. Check the nutritional information and allergens on the pack.

Jumbo

The products discussed include a 600 g milk variety and a 200 g dark variety.

  • Jumbo states that the milk variety contains 30 servings and the dark variety contains at least 50% cocoa solids.
  • The product information lists milk for both varieties; the dark variety may contain gluten and wheat.

Mister CHOC (Lidl)

Lidl lists 600 g packs of dark Mister CHOC chocolate sprinkles as an in-store product.

  • The pack weight makes it possible to compare this product with other sizes.
  • Before choosing it for your guests, check the ingredients and allergens on the pack in store.

Kiekeboe (ALDI)

ALDI describes Kiekeboe dark chocolate sprinkles in a 600 g pack.

  • ALDI states that this product contains Rainforest Alliance cocoa.
  • Check current availability and read the label on the pack for ingredients and allergens.

Chocolate sprinkles on Joybuy

Related products coming soon.

Frequently asked questions

Can chocolate sprinkles replace a box of chocolates as an Easter gift?

Not if you want to give a separately packaged box of chocolates. Chocolate sprinkles work as a bread topping or garnish for Easter brunch. If the gift itself is the reason for your purchase, compare gift boxes separately.

Is the front of the pack enough to check for allergens?

No. Read the ingredients list and allergen information on the exact pack. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be clearly stated on the label. The chocolate sprinkle products discussed list ingredients such as milk and soya, or warn of possible traces of gluten and wheat.

What does ‘may contain’ mean on chocolate sprinkles?

‘May contain’ warns that the named allergen could be present unintentionally. If a guest has a relevant allergy, check this warning on the pack you plan to serve, too.

How should I store chocolate sprinkles after Easter brunch?

Follow the storage instructions on the pack and seal it properly after use. Also check the best-before date on the product you bought.