Use chocolate sprinkles as a topping at an Easter table or when decorating treats together, rather than as a substitute for individually findable Easter treats. For a larger group, a 300 g pack contains more than a 200 g pack, but it won’t provide individual treats. Check the allergens on the pack you’ve bought before serving.
Who are sprinkles suitable for?
Those organising an Easter table or brunch
If you’d like everyone to add toppings to bread, yoghurt or treats, put sprinkles on the table. A 300 g pack contains more than a 200 g pack for a larger group; how many packs you need will depend on what you’re serving.
Parents organising an Easter egg hunt
If each child needs to find and take away an individual treat, choose something that’s individually packaged. Loose sprinkles are better suited to eating or decorating after the hunt, not hiding as part of it.
Organisers who need to check allergens
Check the label for each variety before serving sprinkles to your guests. Milk, soya, wheat and gluten are listed in the information for various products mentioned here, so don’t assume another pack has the same ingredients.
What should you look for when choosing?
First decide whether you’ll use the sprinkles at the table or need individual treats for the hunt. Then choose the pack size and check the label of the variety you want to serve.
| What to consider |
What to check when buying |
Who it matters to |
| Occasion |
Check whether you’re looking for loose sprinkles to put on the table or individually packaged treats to hide. |
If I want to decorate bread or treats together, I need a topping that can go straight on the table. Around 42% of consumers considering sprinkles for this Easter occasion would put this use first. |
| Pack size for a group |
Compare the net weight, such as 200 g or 300 g, with how much you’ll need for the occasion. |
When I’m hosting several guests, I want to put out enough sprinkles without having to open another pack straight away. For around 33% of these consumers, having enough in the pack would be their main concern. |
| Allergens and storage |
Read the allergen information and storage instructions on the pack you’ve bought. |
Before I invite guests to help themselves, I want to check which ingredients are relevant to them. An estimated 25% of these consumers would make this their first priority. |
Common mistakes
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Assuming a large pack contains individual treats for the hunt
A larger pack contains more sprinkles, but it doesn’t turn them into individual Easter treats that can be found. Loose sprinkles are meant to be scattered over food.
Keep the hunt and the eating occasion separate: use individually packaged treats for the hunt, then put sprinkles on the table afterwards if you like.
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Assuming another variety has the same allergens
A sprinkle mix and milk chocolate sprinkles may list different ingredients and allergens. The Netherlands Food and Consumer Product Safety Authority says that allergen information for pre-packed products must appear on the label.
Read the label on the variety you’ve bought before serving it, and keep the pack available for guests who want to check the information themselves.
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Opening the pack too early and leaving it out
Storage instructions vary by product for the sprinkles mentioned here. These include keeping them in a cool, dry place and sealing the pack securely after opening.
Follow the instructions on the pack, open it around mealtime and seal any leftover sprinkles again.
Brands to consider
De Ruijter
De Ruijter offers Vlokfeest and milk chocolate sprinkles, among other products, in 200 g packs.
- Joybuy product information says Vlokfeest can be used on bread, yoghurt and treats.
- A 200 g pack contains less than the 300 g varieties mentioned here. Check the label for allergens in your chosen variety.
Jumbo
Jumbo lists milk chocolate sprinkles in a 300 g pack.
- According to the product information, the sprinkles can be used to decorate cupcakes, among other things.
- The product information lists milk; these sprinkles are not individually packaged treats for an Easter egg hunt.
PLUS
PLUS lists milk chocolate sprinkles in a 300 g pack.
- The product information includes storage advice for enjoying the sprinkles together at mealtime.
- PLUS lists milk and lactose as allergens. Check the packaging of the product you’ve bought before serving.
Kiekeboe
ALDI lists Kiekeboe chocolate sprinkles in milk and dark varieties, in 300 g packs.
- You can take the listed flavour and pack size into account when choosing.
- Check the ingredients and allergens for the specific variety on the pack before serving.
g'woon
The 300 g g'woon dark chocolate sprinkles mentioned here are an option if you’re looking for that variety.
- Joybuy product information describes the sprinkles as a topping.
- The information lists milk as an allergen and says the product may contain traces of wheat. Check the pack you’ve bought before serving.
Sprinkles to enjoy at the table
These packs are suitable for using sprinkles as a topping at brunch or while decorating treats together at home. If you’re organising an Easter egg hunt where everyone needs to find an individual treat, you’ll need a different kind of treat.
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Venz Milk Chocolate Sprinkles 400 g
For using as a topping when eating together. The pack contains 400 g; check the label for ingredients and allergens before serving.
View at Joybuy
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g'woon Milk Chocolate Flakes 300 g
For serving as a topping at the table. These milk chocolate sprinkles come in a 300 g pack; read the allergen information on the pack you’ve bought.
View at Joybuy
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Venz Milk Sprinkles 380 g
A topping for several guests to enjoy at the table. The pack contains 380 g; follow the label’s instructions for allergen information and storage.
View at Joybuy
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De Ruijter Vlokfeest 200 g
For a smaller occasion or if you’re specifically looking for a mix of chocolate and vanilla sprinkles. The pack contains 200 g; check the label for allergens before serving.
View at Joybuy
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De Ruijter Flakes Milk 200 g
For anyone who wants to use milk chocolate sprinkles as a topping at mealtime. This pack contains 200 g, less than the larger packs above; check the packaging for allergens before serving.
View at Joybuy
Frequently asked questions
Can you hide sprinkles as part of an Easter egg hunt?
Loose chocolate sprinkles are not a substitute for individual Easter treats that can be found. They’re better enjoyed indoors as a topping with food or while decorating treats after the hunt.
Is 200 g or 300 g better when several people will be using the sprinkles?
A 300 g pack provides more sprinkles for everyone to share than a 200 g pack. The right size depends on what you’re serving; even a large pack won’t contain individual treats for the hunt.
Should I check the allergens before serving sprinkles?
Yes, read the allergen information on the packaging of the variety you’ve chosen. The Netherlands Food and Consumer Product Safety Authority says this information must appear on the label of pre-packed products; the sprinkles mentioned here list different allergens.
How should I store an opened pack of chocolate sprinkles?
Follow the storage instructions on the pack and seal it securely after use. The product information for various sprinkles mentioned here recommends storing them in a cool, dry place.