Who are these choices relevant to?

Organisers of a big Easter brunch

If lots of people will be using the same topping, you’ll want to know how many packs to buy. Albert Heijn, Jumbo, PLUS and ALDI offer chocolate sprinkles in 300 g packs. Choose the quantity to go with the other spreads and toppings you’ll be serving.

Brunch hosts looking for more flavour options

As well as milk or dark chocolate sprinkles, you could consider a mixed variety. According to the product information, De Ruijter Vlokfeest combines chocolate- and vanilla-flavoured sprinkles. Check which pack is available before you buy.

Hosts with guests who need to watch out for allergens

The exact variety matters more than whether it’s labelled ‘dark’ or ‘milk’. Product information for the sprinkles reviewed mentions ingredients such as milk, soya and wheat, as well as warnings about possible traces. Read the label on the pack you’ll actually be serving.

What should you look for when choosing?

If you’re buying chocolate sprinkles for an Easter brunch with a large family or group, start by working out how much you’ll need. Then consider flavour, allergens and availability to decide which packs are right for you.

What to consider What to check when buying Who is this most important for?
Quantity Compare the amount in each pack and work out how many you’ll need alongside the other spreads. If lots of guests are using the same sprinkles, I don’t want to run out halfway through brunch. For roughly 40% of consumers, having enough would be the main concern.
Flavour variety Choose between milk, dark and mixed varieties; if you have a particular variety in mind, check the product description. If I want to offer a range of toppings, I’m looking for more than one flavour for the table. Around 30% of consumers would put variety first.
Allergens Read the ingredients and allergen information on the exact pack, including any warnings about possible traces. If a guest has a relevant allergy, I need to know which topping I can serve. For around 20% of consumers, checking this would be the top priority.
Availability Check whether your chosen variety is available from your shop or delivery service, and have an alternative in mind. If I’m shopping shortly before brunch, I don’t want to rely on a variety that’s hard to find. For around 10% of consumers, availability would matter most.

Common mistakes

  • Overlooking the pack size

    A 200 g pack contains less chocolate sprinkles than a 300 g pack. For a shared brunch table, that could mean you need to buy more packs.

    Check the pack size and make your choice based on the number of guests and the other toppings available.

  • Assuming ‘dark’ or ‘vegan’ means allergen-free

    PLUS states that its dark chocolate sprinkles may contain milk and lactose. The product information for De Ruijter Vlokfeest lists wheat and soya, and possible traces of milk.

    If a guest has an allergy, check the ingredients and allergen information on the exact pack you’ll be serving.

  • Assuming a product page guarantees availability

    A variety shown online won’t necessarily be available from your shop or delivery service. ALDI directs customers to its stores for Kiekeboe sprinkles; the Jumbo pages reviewed for some De Ruijter varieties said they were no longer available online.

    Check with your chosen shop or delivery service just before buying, and consider another variety that also meets your needs.

  • Not having allergen information ready for catering

    According to the Netherlands Food and Consumer Product Safety Authority, anyone offering unpackaged food to consumers must tell them which allergens are present. This is relevant if chocolate sprinkles are part of an unpackaged catering selection.

    Keep the information from the packs you’ve used to hand, and make sure it’s clear which allergens are present in each topping on offer.

Brands to compare

For each of these brands, compare the specific variety: pack size, type of chocolate and allergens may differ.

De Ruijter

The range includes milk, dark, white and mixed sprinkles, as well as the Royaal line.

  • Worth considering if you’d like to serve a different type of chocolate or a mix alongside a classic flavour.
  • Check the specific variety and its availability; the Jumbo pages reviewed for some older packs said they were no longer available online.

Albert Heijn

Albert Heijn lists its own-brand milk chocolate sprinkles in a 300 g pack.

  • The stated pack size makes it easy to include in your calculations for a shared table.
  • The product information lists milk and lactose. Albert Heijn notes that product information may change, so check the label.

Jumbo

Jumbo lists its own-brand chocolate sprinkles in milk and dark varieties, both in 300 g packs.

  • You can choose between the two types of chocolate without changing the pack size.
  • Check the ingredients and availability of each variety at the shop you’re buying from.

PLUS

PLUS lists dark chocolate sprinkles in a 300 g pack, among other products.

  • The dark variety reviewed includes Fairtrade cocoa information.
  • PLUS states that this variety may contain milk and lactose. If you’re buying for someone with an allergy, check the label on the pack you purchase.

Kiekeboe

Kiekeboe is the ALDI brand for the milk and dark chocolate sprinkles reviewed, sold in 300 g packs.

  • The ALDI product information states that the product reviewed is Rainforest Alliance certified.
  • ALDI directs customers to its stores to buy the product. Check whether your local branch stocks the type of chocolate you want.

Products for the brunch table

These Joybuy products include chocolate sprinkles and other chocolate toppings in packs ranging from 200 g to 390 g. When putting together your brunch table, note the difference between sprinkles, chunks and the Hail Chocolate Pure variety. Choose the type you want before working out how many packs to buy.

g'woon milk chocolate sprinkles 300 g

g'woon milk chocolate sprinkles 300 g

A pack of milk chocolate sprinkles for serving one flavour on bread at a larger table. The pack contains 300 g. If anyone has an allergy, check the label, particularly the information about milk and wheat.

View at Joybuy
De Ruijter Chocolate Chunks 390 g

De Ruijter Chocolate Chunks 390 g

For a brunch table where you’d like to offer chocolate chunks as a topping rather than just sprinkles. The pack contains 390 g. If anyone has an allergy, check the label for milk and soya.

View at Joybuy
De Ruijter Hail Chocolate Pure 390 g

De Ruijter Hail Chocolate Pure 390 g

A dark chocolate topping for anyone who’d like to serve this variety on bread or with other brunch dishes. The pack contains 390 g. Check the product type and, if anyone has an allergy, the label for information about milk and soya.

View at Joybuy
De Ruijter Flakes Milk 200 g

De Ruijter Flakes Milk 200 g

Milk chocolate sprinkles for anyone who’d like to serve this flavour as a separate topping at the brunch table. This pack contains 200 g, so it’s smaller than the 300 g and 390 g packs mentioned. If anyone has an allergy, check the label for milk and soya.

View at Joybuy
De Ruijter Flake Feast 200 g

De Ruijter Flake Feast 200 g

A mix of chocolate and vanilla sprinkles for anyone who’d like to serve two flavours from one pack. The pack contains 200 g. If anyone has an allergy, check the label for wheat, soya and possible traces of milk.

View at Joybuy

Frequently asked questions

How much chocolate sprinkles should I buy for a big Easter brunch?

Start with the number of guests and the other spreads you’ll be serving, then work out how many packs you need. Albert Heijn, Jumbo, PLUS and ALDI offer 300 g packs; the right amount will also depend on how many guests choose chocolate sprinkles.

Are dark chocolate sprinkles automatically suitable for someone with a milk allergy?

No. The word ‘dark’ alone doesn’t tell you whether a product is suitable for someone with a milk allergy. PLUS states that its dark chocolate sprinkles may contain milk and lactose, so check the allergen information on the exact pack.

What allergen information do I need if I’m serving chocolate sprinkles unpackaged?

According to the Netherlands Food and Consumer Product Safety Authority, anyone offering unpackaged food to consumers must tell them which allergens are present. For a catering buffet, keep the information from the packs you’ve used to hand so you can say which allergens are present in each topping.

How should I store chocolate sprinkles until brunch?

Follow the storage instructions and best-before date on the pack you’ve bought. The information shown by Jumbo for De Ruijter Vlokken Puur says to store in a cool, dry place; check the instructions again for any other variety.