Who is this choice relevant to?

Brunch hosts who want to buy enough

If several guests will have rusks or bread with chocolate sprinkles, the net weight can help you decide how many packs to put on the table. According to their product information, Albert Heijn, Jumbo and ALDI offer 600 g varieties.

Shoppers comparing pack sizes

If you’re buying for a group, you can weigh up a larger bag against several smaller packs. The number of guests and the other toppings on offer will determine whether you’ll use the extra contents.

Hosts choosing flavours and checking allergens

Plain chocolate, milk chocolate, mixed varieties or fruit sprinkles can help you cater for different preferences. If any guests have allergies, check each variety separately: Albert Heijn’s product information lists milk in AH Hagelslag puur, while the information for a Venz mix also lists soya and wheat.

What should you look for when choosing?

First decide how much chocolate sprinkles you want on the table. Then choose a flavour or style, and check the ingredients that matter to your guests before buying.

What to consider What to check when buying Who it matters to
Having enough Check the net weight and allow for other toppings. Albert Heijn, Jumbo and ALDI offer 600 g varieties; Lidl also lists a 550 g milk chocolate variety. If lots of guests want chocolate sprinkles on their rusks, I don’t want to run out halfway through brunch. Around 46% of consumers prioritise having enough in the pack.
Flavour and presentation Decide whether you want plain, milk or mixed chocolate sprinkles, or would rather serve fruit sprinkles; these varieties aren’t interchangeable. When guests have different preferences, I want to be able to choose what goes on the table. For around 27% of consumers, flavour and presentation are the most important considerations.
Ingredients and allergens Read the allergen information on the current pack for each variety you choose; don’t rely on the name alone, even for plain chocolate sprinkles. If a guest has an allergy or intolerance, I need to know which pack is suitable for them. Around 27% of consumers prioritise checking the ingredients.

Common mistakes

  • Assuming a large pack is automatically the right choice

    A 550 or 600 g bag gives you more chocolate sprinkles in one pack, but you may have some left over if only a few guests want them or there are lots of other toppings.

    Choose the net weight to suit your guest list and the other toppings on offer, rather than relying on a label such as XXL.

  • Assuming plain chocolate sprinkles are milk-free

    Albert Heijn lists milk and lactose in AH Hagelslag puur. A different flavour name doesn’t tell you enough about the allergens in the pack you’re buying.

    Check the label on the exact variety shortly before buying or serving it. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be clearly listed on the labels of pre-packed foods.

  • Assuming a variety mentioned online will be available

    A product page doesn’t tell you what’s in stock at your local shop. Lidl says its larger varieties are sold in store; a Venz XXL variety shown by Jumbo is no longer available in its online range.

    Check current availability before planning your brunch around one particular flavour.

  • Assuming baker’s salt is an ingredient in chocolate sprinkles

    The Dutch Commodities Act Decree defines baker’s salt as iodised table salt used to make bread and other baked goods. That definition doesn’t tell you what’s in a pack of chocolate sprinkles.

    Check the ingredients list on the chocolate sprinkles you want to buy.

Brands to consider

De Ruijter

A brand to consider if a particular chocolate variety is important to you.

  • Jumbo lists 390 g packs of plain and milk chocolate sprinkles, among other varieties.
  • A 390 g pack contains less than the 600 g bags mentioned here, so consider whether you’ll need more than one.

Venz

A brand to explore for milk chocolate sprinkles and varieties with different flavours or shapes.

  • Jumbo lists a 400 g milk chocolate variety and 380 g Rimboe varieties.
  • Check the variety you choose and its current availability: an XXL variety shown by Jumbo is no longer available online.

Albert Heijn

A supermarket own-brand to consider if you’re looking for a 600 g pack of plain chocolate sprinkles.

  • Albert Heijn lists AH Hagelslag puur as a 600 g variety.
  • The product information lists milk and lactose. If you have allergies, always check the current packaging.

Jumbo

A supermarket own-brand with different types of chocolate sprinkles, for anyone weighing up pack size and flavour.

  • Jumbo offers 600 g milk chocolate, plain chocolate and duo varieties.
  • Not every flavour or special variety comes in the same pack size, so check the weight of the one you choose.

ALDI / Kiekeboe

A shop to consider for a large pack of plain chocolate sprinkles or a separate fruit sprinkles variety.

  • ALDI offers 600 g Kiekeboe plain chocolate sprinkles and 400 g Kiekeboe Vruchtenhagel.
  • Fruit sprinkles aren’t chocolate sprinkles. Check which type and pack size are available in store.

Lidl / Mister Choc

A shop to consider for larger packs of milk or plain chocolate sprinkles.

  • Lidl lists 550 g XXL hagelslag melk and 600 g Mister Choc hagelslag puur.
  • Lidl lists these varieties as in-store products, so check availability at your local shop.

Chocolate sprinkles for brunch on Joybuy

This selection includes one 600 g milk chocolate variety and smaller Venz varieties in 380 or 400 g packs. Compare the net weight with the number of guests and choose the flavour you’d like to serve on rusks.

g'woon milk chocolate sprinkles with smiley faces, 600 g

g'woon milk chocolate sprinkles with smiley faces 600 g

A 600 g pack for serving the same milk chocolate variety to several guests.

If you have allergies, check the ingredients and allergen information on the current packaging.

View on Joybuy
Venz chocolate sprinkles with vanilla flavour, 400 g

Venz chocolate sprinkles with vanilla flavour 400 g

An option if you’d like to serve chocolate with a hint of vanilla and a 400 g pack suits your brunch.

This pack is smaller than the 550 and 600 g sizes mentioned here. If you have allergies, check the current label.

View on Joybuy
Venz Beer Milk Vanilla sprinkles, 380 g

Venz Beer Milk Vanilla sprinkles 380 g

An option to consider if a mix of milk chocolate and vanilla suits your brunch; the pack contains 380 g.

The product information lists milk, lactose, soya and wheat. If you have allergies, check the current packaging.

View on Joybuy
Venz milk chocolate sprinkles, 380 g

Venz milk chocolate sprinkles 380 g

A milk chocolate variety for anyone who finds a 380 g pack a good fit alongside the other brunch toppings.

Check that this quantity is enough for your guests and, if you have allergies, read the label.

View on Joybuy
Venz milk chocolate sprinkles, 400 g

Venz milk chocolate sprinkles 400 g

A 400 g milk chocolate variety for anyone who isn’t looking exclusively for a 550 or 600 g pack.

Choose a quantity to suit the number of guests and, if you have allergies, check the current packaging.

View on Joybuy

Frequently asked questions

How much chocolate sprinkles do I need for an Easter brunch?

Choose an amount based on how many guests want chocolate sprinkles and what other toppings you’re serving. Albert Heijn, Jumbo and ALDI offer 600 g varieties; for a smaller group or a choice of flavours, consider the contents of smaller packs too.

Are plain chocolate sprinkles suitable for someone with a milk allergy?

You can’t tell from the word ‘plain’: Albert Heijn lists milk in AH Hagelslag puur. If a guest has an allergy, always check the allergen information on the current packaging for the exact variety you’ve chosen.

How should I store a large pack after brunch?

Follow the storage instructions on the pack you’ve chosen and seal it well after use. For AH Hagelslag puur, Albert Heijn recommends storing it in a cool, dark and dry place.

Does the rule about baker’s salt tell me anything about iodine in chocolate sprinkles?

No. The definition of baker’s salt doesn’t tell you whether the chocolate sprinkles you’re buying contain iodine. The Dutch Commodities Act Decree defines baker’s salt as iodised table salt used to make bread and other baked goods; check the product packaging for the ingredients in chocolate sprinkles.