Who is this choice relevant to?

Shopping for several occasions

You want to serve chocolate sprinkles at Easter brunch and perhaps at breakfasts later on, too. Compare pack sizes within the same variety and choose an amount you’ll actually use up.

Planning an edible Easter spread

You’re looking for something to sprinkle over bread, a cupcake or a dessert. Colour or sprinkle size may influence your choice: ALDI, for example, offers Kiekeboe fruit sprinkles and an XXL chocolate variety with larger sprinkles.

Serving food to guests

If you’re sharing food, it’s important to check the ingredients and allergens in the variety you choose. Albert Heijn, for example, lists soya and milk fat in De Ruijter dark chocolate sprinkles. Check the label on the pack you’re serving.

What should you look for when choosing?

First decide whether you want chocolate or fruit sprinkles. Then think about how much you need and check the information on the packaging.

What to consider What to check before buying Who it matters to
Pack size Compare the net weight of the same type of sprinkles and think about how much you’ll use. If you want to serve the same sprinkles at several breakfasts, look for a pack you can finish. A suitable pack size is the top priority for around 36% of consumers.
Ingredients and allergens Read the ingredients, allergens and any warnings on the current packaging. If you’re sharing sprinkles with guests, you’ll want to know whether the variety you’ve chosen is suitable for them. Checking ingredients and allergens comes first for around 29% of consumers.
Appearance and use Choose between chocolate sprinkles, fruit sprinkles and a variety with larger sprinkles. For a cupcake or dessert, you may want a topping that stands out, even if it tastes different from chocolate sprinkles. This is the most important factor for around 21% of consumers.
Nutritional information and portion size Compare sugars and fats per 100 g and consider how much you want to sprinkle over each portion. If you’re considering a lower-sugar variety, compare the full nutritional information with the portion you plan to serve. This is the deciding factor for around 14% of consumers.

Common mistakes

  • Buying chocolate sprinkles for an Easter egg hunt

    Chocolate sprinkles are a bread topping or an edible decoration; they’re not a substitute for Easter eggs to hide.

    Add Easter eggs for the hunt and chocolate sprinkles for breakfast or dessert to your shopping list separately.

  • Choosing a big pack without considering how you’ll use it

    A 600 g pack isn’t automatically a better choice for a one-off brunch than a smaller pack.

    Choose the type you want first, then estimate how much you’ll use over Easter and afterwards.

  • Assuming dark chocolate sprinkles are free from milk or soya

    Albert Heijn lists soya lecithin and milk fat in De Ruijter dark chocolate sprinkles. So the word ‘dark’ doesn’t tell you enough about allergens.

    Before serving chocolate sprinkles to guests, check the ingredients and any warnings on the current packaging.

  • Treating a lower-sugar claim as portion guidance

    A claim about sugars doesn’t tell you the full nutritional value or how much you’re serving.

    Compare the nutritional information per 100 g and decide separately how much you want to use per portion.

Brands to consider

Jumbo

Jumbo offers its own-brand chocolate sprinkles in milk, dark and duo varieties, in 600 g packs.

  • The range lets you choose between different types of chocolate sprinkles in the same pack size.
  • Don’t assume the varieties taste the same or have the same ingredients; check each pack individually.

Kiekeboe (ALDI)

ALDI offers colourful 400 g packs of Kiekeboe fruit sprinkles, as well as XXL chocolate sprinkles with larger pieces.

  • Choose fruit sprinkles for a splash of colour or chocolate sprinkles with larger pieces.
  • Fruit sprinkles aren’t chocolate sprinkles, so check which type of product you’re looking for.

De Ruijter

De Ruijter offers dark and milk chocolate sprinkles, among other varieties. Jumbo lists a 390 g pack of the dark variety.

  • There are different chocolate varieties to choose from.
  • Albert Heijn lists soya and milk-related ingredients in De Ruijter dark chocolate sprinkles. Check the label of the variety you’re buying.

Venz

Venz offers milk and dark chocolate sprinkles; Jumbo lists a 400 g pack of the dark variety.

  • The choice between milk and dark makes it easy to find the type of chocolate you want.
  • Check the variety and packaging when you buy, rather than relying on information about a different Venz product.

Albert Heijn

Albert Heijn offers AH dark chocolate sprinkles and a separate AH lower-sugar dark chocolate variety.

  • The two varieties give you a clear choice if you want to compare nutritional information.
  • Compare the current ingredients, allergens and nutritional information on the packaging; a lower-sugar claim doesn’t replace these checks.

Sprinkles for your meal

These Joybuy products are varieties of chocolate sprinkles for bread or as an edible addition to Easter brunch. First choose the type and pack size you want; you’ll need separate Easter eggs for the egg hunt itself.

Venz milk chocolate sprinkles 400 g

Venz milk chocolate sprinkles 400 g

For anyone who wants to serve milk chocolate sprinkles at Easter breakfast. The pack contains 400 g; if you’re sharing, check the allergens on the label.

View on Joybuy
De Ruijter fruit sprinkles 400 g

De Ruijter fruit sprinkles 400 g

For anyone looking for fruit sprinkles as an edible addition to Easter brunch, rather than chocolate sprinkles. The pack contains 400 g; read the ingredients and allergens before serving.

View on Joybuy
De Ruijter dark chocolate sprinkles 390 g

De Ruijter dark chocolate sprinkles 390 g

For anyone who wants to serve dark chocolate sprinkles at breakfast. The pack contains 390 g; even with a dark variety, check the ingredients and allergens on the label.

View on Joybuy
g'woon milk chocolate sprinkles with smileys 600 g

g'woon milk chocolate sprinkles with smileys 600 g

If you’re considering this milk chocolate variety for Easter breakfast, check the net weight and ingredients on the packaging before deciding whether it suits your plans.

View on Joybuy

Frequently asked questions

Can chocolate sprinkles replace Easter eggs in an egg hunt?

No. Chocolate sprinkles are meant as a bread topping or an edible decoration. Use Easter eggs that you can hide for the hunt, and save the sprinkles for breakfast or dessert afterwards.

When should I choose a large pack of chocolate sprinkles?

A large pack makes sense if you’ll use the same type of sprinkles on several occasions and can finish the pack. Compare the net weight only after deciding whether you want milk chocolate sprinkles, dark chocolate sprinkles or fruit sprinkles, for example.

Should I check the allergens in dark chocolate sprinkles?

Yes. Dark chocolate sprinkles can still contain ingredients that matter to your guests. For example, Albert Heijn lists soya lecithin and milk fat in De Ruijter dark chocolate sprinkles. Always read the label on the current packaging.

Can I have a larger portion of lower-sugar chocolate sprinkles?

A lower-sugar claim on its own doesn’t tell you what portion size to have. Compare the full nutritional information per 100 g and decide how much you want to sprinkle over each portion.