Who is this choice relevant to?

Organisers of a large brunch

If you’re expecting to serve lots of bread rolls, it helps to consider pack sizes alongside how many packs you’ll need. ALDI and Jumbo, for example, list chocolate sprinkles in 600 g packs.

Hosts who prefer a particular variety

If you have a particular variety in mind, such as milk or dark chocolate sprinkles, you could also consider smaller packs. Albert Heijn lists De Ruijter dark and milk chocolate sprinkles in 390 g packs, while Jumbo lists Venz varieties in 400 g packs.

Organisers checking ingredients for each guest

If guests have specific allergen requirements, the label on each variety you choose matters more than the brand name or pack size. For example, the De Ruijter varieties listed by Albert Heijn contain milk and soya.

What should you consider when choosing?

First, work out how much chocolate sprinkles you’ll need for the bread rolls and any toppings. Then choose the varieties and how you’ll serve them, and check the ingredients and allergens on every pack.

What to consider What to check when buying Who it matters to
Having enough in stock Check the net weight of each pack and work out how many you’ll need for the number of guests and the other toppings on offer. If I’m expecting lots of bread rolls, I want to put out enough without ending up with too many unopened packs. Around 36% of consumers would choose having enough in stock as their main consideration.
Flavour and variety Check whether you’re buying milk, dark or a mix; look at the exact variety, not just the brand. For a buffet with different preferences, I want to choose which types of chocolate sprinkles to offer. Flavour and range would be the top priority for around 29% of consumers.
Ingredients and allergens Read the ingredients list and allergen information on every pack you’re actually serving. If guests need to check the ingredients, I want to keep the right pack next to the chocolate sprinkles. For around 21% of consumers, checking this would be the main priority.
Portions and leftovers Decide whether a shared pack is practical and whether you can seal any opened leftovers well and store them somewhere dry. If guests are helping themselves, I want to keep serving tidy and be able to use any leftovers later. Around 14% of consumers would give the greatest weight to portions and leftovers.

Common pitfalls

  • Assuming all chocolate sprinkles contain the same allergens

    A different flavour or variety may also have different ingredients and allergen information. Albert Heijn lists milk and soya for both De Ruijter dark and De Ruijter milk chocolate sprinkles in 390 g packs; lactose is also listed for the milk variety.

    Before serving, check the exact pack you bought and keep it handy for guests who want to read the information.

  • Buying more large packs without a plan for leftovers

    A large pack makes sense when you have lots of guests, but you’ll need to store any opened pack properly after brunch. The Netherlands Nutrition Centre advises storing chocolate sprinkles in a well-sealed pack in a dry place.

    Only buy extra packs if you plan to use the remaining chocolate sprinkles later and can store them somewhere dry.

    A pack that gets damp or goes unused can lead to unnecessary waste.

  • Treating a product listing as a guarantee of availability

    A product listing doesn’t mean the pack will be available when you do your shopping. Lidl lists Mister Choc dark chocolate sprinkles in a 600 g pack as an in-store-only product.

    Check availability shortly before you buy, and have another flavour or shop in mind as a back-up if needed.

Brands to consider

De Ruijter

An option if you have a particular 390 g pack of dark or milk chocolate sprinkles in mind for your Easter brunch.

  • Albert Heijn lists both the dark and milk varieties in 390 g packs.
  • The ingredients and allergens listed vary by variety, so check the label on the pack you choose.

Venz

Worth considering if you’d like to offer a choice of chocolate sprinkles at your buffet.

  • Jumbo lists Venz milk and dark chocolate sprinkles, among other varieties, in 400 g packs.
  • Choose the exact variety you want, and check the label and availability before buying.

Kiekeboe

An ALDI own-brand option to consider if you’re looking for a 600 g pack of milk or dark chocolate sprinkles.

  • ALDI lists both a milk and a dark variety in 600 g packs.
  • Check which variety is available in store and read the pack label.

Jumbo

An own-brand option if you’re comparing larger packs of milk or dark chocolate sprinkles.

  • Jumbo lists its own milk and dark chocolate sprinkles in 600 g packs.
  • A variety being listed doesn’t remove the need to check the ingredients on the individual pack.

Mister Choc

An in-store option if you’re specifically looking for a 600 g pack of dark chocolate sprinkles.

  • Lidl lists Mister Choc dark chocolate sprinkles in a 600 g pack.
  • Lidl says this variety is only available in store; check availability at your local branch.

Chocolate sprinkles for Easter brunch at Joybuy

These products include a 600 g pack for a larger buffet, as well as 390–400 g packs if you’d like to offer a particular milk, dark or other chocolate variety. Compare the exact varieties and check the label if you’re buying for guests with allergen requirements.

g'woon milk chocolate sprinkles with smiley faces, 600 g

g'woon milk chocolate sprinkles with smiley faces, 600 g

For a brunch where you’d like to serve a 600 g pack of milk chocolate sprinkles. The smiley shapes set this variety apart; check the label for ingredients and allergens.

View at Joybuy
Venz milk chocolate sprinkles, 400 g

Venz milk chocolate sprinkles, 400 g

For anyone who’d like to serve a 400 g pack of Venz milk chocolate sprinkles. Compare how many packs you need with the other toppings on offer, and read the label before serving.

View at Joybuy
De Ruijter Chocolate Chunks, 390 g

De Ruijter Chocolate Chunks, 390 g

For anyone who’d like to serve Chocolate Chunks as a separate option on the brunch buffet. This pack contains 390 g; check the product name and label if you’re looking for a particular style of chocolate sprinkles.

View at Joybuy
g'woon dark chocolate sprinkles, 400 g

g'woon dark chocolate sprinkles, 400 g

For anyone who’d like to offer a 400 g pack of dark chocolate sprinkles alongside other varieties. Check the ingredients and allergens on the label of the pack you buy.

View at Joybuy
De Ruijter dark chocolate sprinkles, 390 g

De Ruijter dark chocolate sprinkles, 390 g

For anyone who’d like to serve De Ruijter dark chocolate sprinkles in a 390 g pack. Keep the label handy so guests can check the ingredients and allergens in this pack.

View at Joybuy

Frequently asked questions

Is a 600 g pack always the right choice for a large Easter brunch?

No. A 600 g pack is most practical if you expect to use a lot of that variety. If you’d like to offer several flavours or avoid having too many leftovers, a smaller pack of each variety may suit your brunch better.

How do I work out how much chocolate sprinkles I’ll need?

Start with the number of guests and the bread rolls you plan to serve with chocolate sprinkles, then factor in the other toppings. A serving size on the pack can help with your calculations, but it won’t be the right amount for every guest.

Should I check the allergens in each variety of chocolate sprinkles separately?

Yes, read the label of every variety you serve. Albert Heijn lists milk and soya for De Ruijter dark and milk chocolate sprinkles in 390 g packs, while lactose is also listed for the milk variety. Don’t assume all chocolate sprinkles have the same allergen profile.

How should I store any chocolate sprinkles left over after brunch?

Seal opened chocolate sprinkles well and store them somewhere dry. The Netherlands Nutrition Centre says opened chocolate sprinkles can be stored in a kitchen cupboard for up to one year. Follow the instructions on the pack too, and don’t use the chocolate sprinkles if they smell musty.