Who is this choice relevant to?

People who want a genuinely savoury breakfast

If savoury is a must, look beyond the chocolate sprinkles category. The Netherlands Nutrition Centre suggests other bread toppings, including egg, vegetables and low-salt hummus.

Lovers of dark chocolate varieties

If a sweet topping suits the occasion, you can compare the stated cocoa percentage of a particular dark chocolate variety with that of other options.

Families and occasional shoppers who check the label

If portion size, sugars, saturated fat or allergens influence your choice, read the nutritional information and ingredients on the pack you plan to buy.

What should you look for when choosing?

First decide whether the topping needs to be savoury. Comparing the ingredients of different chocolate sprinkles only makes sense if a sweet option suits you.

What to consider What should you check? Who is this most important for?
Savoury or sweet Decide whether a sweet topping suits you; if not, look for a savoury topping for your rusks. If I want a savoury breakfast, chocolate sprinkles don’t suit my taste. For around 50% of consumers, this flavour preference comes first.
Cocoa profile Compare the stated cocoa percentage and ingredients of the exact variety. For a special sweet brunch, I want to choose between a dark and a milk chocolate variety. Around 30% of consumers give this cocoa profile top priority.
Nutritional information and allergens Check sugars and saturated fat per 100 g, the portion size and the allergens on the label. If a sweet topping suits me, I want to know what my portion contains and which allergens are listed on the pack. For around 20% of consumers, checking the label is the most important thing.

Common mistakes

  • Choosing chocolate sprinkles when savoury is a must

    Albert Heijn classifies chocolate sprinkles as a sweet topping. A dark chocolate variety doesn’t change that flavour profile.

    In that case, choose a savoury topping first, then compare the options that suit your breakfast.

  • Assuming a higher cocoa percentage means you don’t need to check the label

    According to Albert Heijn’s product information, De Ruijter Specials Intens Puur contains at least 52% cocoa solids, but also 43 g of sugars and 12 g of saturated fat per 100 g. The cocoa percentage doesn’t tell you what else is in a portion.

    Read the ingredients and nutritional information for the exact variety, including the stated portion size.

  • Guessing allergens from the brand name

    The De Ruijter Specials variety reviewed lists milk and soya and may contain lactose. The Venz Hagelslag melk product reviewed lists milk, lactose and soya.

    Check the allergen information on the pack of your chosen variety every time you buy it.

Brands to compare

De Ruijter

De Ruijter Specials Intens Puur is a useful comparison if you’re specifically looking for dark chocolate sprinkles.

  • Albert Heijn states that this variety contains at least 52% cocoa solids.
  • These chocolate sprinkles are still a sweet topping; the same product information lists milk and soya.

Venz

Venz Hagelslag melk is a milk chocolate variety you can compare with a dark chocolate option.

  • Albert Heijn states that the pack reviewed contains 400 g and at least 20% cocoa solids.
  • These are sweet chocolate sprinkles; the product information lists milk, lactose and soya.

Albert Heijn (huismerk)

Albert Heijn’s chocolate sprinkles range includes several AH varieties, including one called Hagelslag minder suiker.

  • You can look for a specific variety and pack size within the range.
  • When choosing based on ingredients, allergens or nutritional value, refer to the information for the exact product and pack.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Do Dutch rusks with chocolate sprinkles suit a savoury breakfast?

Not if the topping itself needs to be savoury: Albert Heijn classifies chocolate sprinkles as a sweet topping. For a savoury flavour, look beyond this category. You could try egg, vegetables or low-salt hummus, for example.

What can I compare when choosing a premium chocolate sprinkles variety?

Compare the cocoa percentage, ingredients, pack size and nutritional information of the exact varieties. Albert Heijn states that De Ruijter Specials Intens Puur contains at least 52% cocoa solids and Venz Hagelslag melk at least 20%. These are features of those two products, not a general measure of quality.

Where can I find allergen information for chocolate sprinkles?

Check the allergen information on the pack of the variety you’re buying. The De Ruijter Specials variety reviewed lists milk and soya and may contain lactose; the Venz milk variety reviewed lists milk, lactose and soya.