Who are these options for?

Fans of intensely dark chocolate

You want a pronounced cocoa flavour on one or two Dutch rusks. The stated percentage of cocoa solids can help you compare varieties, but it won’t tell you exactly how sweet they’ll taste to you.

One-person households who use small portions

You don’t eat chocolate sprinkles every day and want to choose between a smaller pack and individual sachets. Bear in mind that a pack with stated portions doesn’t automatically contain separate sachets.

Shoppers who want to compare nutritional information

You check sugars and saturated fat per 100 g and per intended portion, and read the ingredients and allergen information before choosing between dark varieties.

What should you look for when choosing?

Before enjoying your Dutch rusk, decide what matters most to you: cocoa flavour, a manageable portion or nutritional information.

What to consider What to check when buying Who it matters to
Cocoa flavour Compare the stated percentage of cocoa solids for the specific dark varieties. Albert Heijn lists at least 52% for De Ruijter Specials Intens Puur; Jumbo lists at least 32% for De Ruijter Hagelslag Puur. If you mainly want a pronounced cocoa flavour on one or two Dutch rusks, you’ll want to know which variety suits you. This flavour is the top priority for around 44% of consumers.
Portions and packaging Check the pack contents, the stated portion size and whether portions are individually wrapped. Albert Heijn lists eight sachets for De Ruijter Kleintjes, but the range isn’t made up exclusively of dark chocolate sprinkles. If I only use chocolate sprinkles occasionally, I want to choose an amount that means I won’t have an opened large pack for a long time. Portion control matters most to around 33% of consumers.
Nutritional information and ingredients Compare sugars and saturated fat per 100 g and per intended portion; also read the allergen information for the variety you choose. When choosing, I want to be able to check how much sugar is in the amount I put on my Dutch rusk and what ingredients it contains. Around 23% of consumers put this information first.

Common mistakes

  • Assuming a higher cocoa percentage means less sugar

    The cocoa percentage doesn’t tell you how much sugar a variety of chocolate sprinkles contains. So a name that suggests an intensely dark flavour is no substitute for checking the nutritional information.

    Compare the cocoa percentage separately from the amount of sugars and saturated fat, ideally for the portion you plan to use too.

  • Choosing a large pack for occasional use

    A large pack doesn’t limit how much you put on each Dutch rusk. Individual sachets do, but check that they contain the dark variety you want: De Ruijter Kleintjes is a mixed selection.

    Choose the type of packaging based on how often you use chocolate sprinkles and whether you want to measure out the amount yourself.

  • Skipping the allergen information because the sprinkles are labelled ‘dark’

    The ingredients list that Albert Heijn gives for De Ruijter Chocoladehagel Puur includes, among other things, soya lecithin and a milk ingredient. It also warns that traces of milk protein and lactose may be present.

    Always check the ingredients and allergen information on the specific pack, even if you’ve bought a product with the same name before.

  • Assuming chocolate sprinkles contain iodised baker’s salt

    Information about baker’s salt in bakery products doesn’t tell you which ingredients are in a particular type of chocolate sprinkles. You need to check the Dutch rusk and the sprinkles separately.

    If iodine matters to your choice, check the ingredients lists for both products rather than inferring it from the product category.

Brands compared

De Ruijter

Worth considering if you want to weigh up regular dark chocolate sprinkles against a variety with a higher stated cocoa percentage or individual portions.

  • Albert Heijn lists at least 52% cocoa solids and ten 20 g portions for Specials Intens Puur 200 g; Jumbo lists at least 32% cocoa solids for the regular Puur variety.
  • The ten stated portions of Intens Puur don’t confirm that the product comes in individual sachets. De Ruijter Kleintjes does contain eight sachets, but it’s a selection of different varieties.

Venz

A brand to compare if you’re looking for dark chocolate sprinkles in a regular pack.

  • Jumbo lists Venz Puur Chocolade Hagelslag in a 400 g pack.
  • For your Dutch rusk, compare the latest nutritional information and ingredients with those of other dark varieties; pack size alone tells you nothing about the ingredients.

Céréal

Worth considering if you mainly want to compare the sugar content and ingredients of dark chocolate sprinkles.

  • Jumbo lists Céréal Hagelslag Puur in a 200 g pack.
  • Check the latest nutritional information per 100 g and per portion, and read the allergen information; a difference in sugar content won’t answer those questions.

Kiekeboe

An ALDI own-brand option to consider if you’re thinking about buying a larger pack of dark chocolate sprinkles.

  • ALDI lists Kiekeboe dark chocolate sprinkles in a 600 g pack.
  • Read the pack label to compare nutritional values, ingredients and allergen information.

Dark chocolate sprinkles for a Dutch rusk

This Joybuy selection is a 200 g pack of dark chocolate sprinkles for anyone who wants to choose how much to sprinkle on a Dutch rusk. Check that the stated cocoa flavour, nutritional information and packaging suit what you’re looking for.

De Ruijter Intense Pure Chocolate Sprinkles, 200 g pack

De Ruijter Intense Pure Chocolate Sprinkles 200 g

A pack of dark chocolate sprinkles for anyone who wants to choose how much to sprinkle on one or two Dutch rusks.

Pack size: 200 g. If you want individual portion sachets, check the packaging; a stated portion size doesn’t confirm that the contents are individually wrapped.

View at Joybuy

Frequently asked questions

Does dark chocolate sprinkle mean it contains little sugar?

No. ‘Dark’ doesn’t indicate the amount of sugar on its own. To check this, compare the nutritional information for your chosen variety per 100 g and per portion. As a general reference, the Netherlands Nutrition Centre lists 9.1 g of sugars in 15 g of dark chocolate sprinkles; this isn’t a product-specific figure for every brand.

How do I work out a portion of chocolate sprinkles for one Dutch rusk?

Use the portion size on the pack as a guide for working it out, not as a recommended amount for each Dutch rusk. For example, Albert Heijn lists 20 g portions for De Ruijter Specials Intens Puur. You can measure out as much as you like for your Dutch rusk.

Can I choose dark chocolate sprinkles without checking the allergens?

No. The word ‘dark’ doesn’t tell you which allergens a product contains. The ingredients list that Albert Heijn gives for De Ruijter Chocoladehagel Puur includes a milk ingredient and soya lecithin. Check the pack for the specific variety you’re buying.

Does iodised baker’s salt mean chocolate sprinkles also contain iodine?

You can’t assume that from the use of baker’s salt in bakery products. Dutch rusks and chocolate sprinkles are separate products, so check both ingredients lists if the presence of added iodine matters to your choice.