Who are these options for?

Households that eat chocolate sprinkles regularly

If chocolate sprinkles are often on the table, it’s important to choose a pack size that suits how much your household eats.

Households with different tastes

If one person prefers dark chocolate and another would rather have a different flavour, a mix could be an alternative to buying two separate packs.

Shoppers who compare labels

If you keep an eye on sugars, ingredients or allergens, the information on the exact pack matters more than the flavour name alone.

What should you look for when choosing?

First, decide which flavour everyone at home wants. Then check that the quantity suits how much you use, and read the nutritional information and allergen details for your chosen chocolate sprinkles.

What to consider What to check Who it matters to
Pack size and how much you use Compare the pack sizes and consider whether your household will finish the chosen flavour. If chocolate sprinkles regularly go on crispbread at breakfast or lunch, I don’t want a large pack that gets left uneaten. A suitable pack size is the priority for around 50% of shoppers.
Flavour preference Check whether the pack contains dark chocolate, milk chocolate or a mix; if it’s a mix, check which flavours it includes. If people at home have different tastes, I want to find one pack with a flavour that appeals to more of us. A flavour compromise is the main consideration for around 30% of shoppers.
Sugars and allergens Check the sugars per 100 g and the ingredients and allergen information for the exact product. If I’m comparing sugars or need to avoid certain ingredients, I read the label before buying. This check matters most to around 20% of shoppers.

Common mistakes

  • Assuming dark chocolate always contains less sugar

    The flavour name doesn’t tell you how much sugar a product contains per 100 g. Even two dark chocolate varieties can differ.

    Compare the nutritional information on the packs you’re actually considering.

  • Choosing a flavour mix without reading the label

    A mix doesn’t have a standard combination of flavours or ingredients. According to Jumbo’s product information, De Ruijter Hagelslag Mix Puur en Vanille includes milk, soya and wheat, among other ingredients.

    Check the ingredients and allergen information for the specific mix, especially if several people will be eating from the same pack.

Brands compared

De Ruijter

De Ruijter offers individual flavours and a mix of dark chocolate sprinkles and vanilla-flavoured sprinkles.

  • The mix offers two different flavours in one pack.
  • According to Jumbo’s product information, this mix contains milk, soya and wheat. Check the label if these ingredients matter to you.

Venz

Venz is worth considering if you’re looking for a separate dark or milk chocolate variety.

  • According to Albert Heijn, Venz Hagelslag puur contains at least 32% cocoa solids.
  • The word ‘dark’ on its own doesn’t tell you how much sugar the product contains; check the nutritional information for that.

AH

Albert Heijn’s own-brand range includes several dark chocolate sprinkle varieties, including AH Hagelslag puur minder suiker.

  • According to Albert Heijn, the packaging for this variety includes a comparison with regular AH Chocolade hagel puur.
  • Comparing these two products is no substitute for reading the nutritional information on the pack you choose.

Jumbo

Jumbo’s own-brand range offers milk, dark and duo chocolate sprinkles in 600 g packs.

  • The same pack size makes it easy to choose your preferred flavour first.
  • Check the ingredients and allergens for each variety; the flavour names don’t tell you everything.

Kiekeboe

Kiekeboe is the brand of a 600 g dark chocolate sprinkle variety listed by ALDI.

  • A 600 g pack could suit a household that regularly uses dark chocolate sprinkles.
  • When buying, check that the flavour and pack size suit how much your household uses.

Mister Choc

According to Lidl, Mister Choc offers a dark chocolate sprinkle variety in a 600 g pack.

  • Worth considering if you’re looking for a larger pack of dark chocolate sprinkles.
  • Lidl says this product is only available in store; check the label there for the ingredients.

Chocolate sprinkles for different tastes

These Joybuy products include dark chocolate sprinkles, milk chocolate sprinkles and a mix. First choose the flavour your household will eat, then check that the pack size and label suit your needs.

g'woon dark chocolate sprinkles, 400 g

g'woon dark chocolate sprinkles 400 g

For crispbread if your household prefers dark chocolate sprinkles. Check whether a 400 g pack suits how much you use, and read the label if ingredients or allergens matter to you.

View at Joybuy
De Ruijter Intense dark chocolate sprinkles, 200 g

De Ruijter Intense dark chocolate sprinkles 200 g

A smaller pack for anyone who wants to try this dark chocolate variety on crispbread. Compare the nutritional information and allergens on the exact pack with those of other dark chocolate varieties.

View at Joybuy
g'woon milk chocolate sprinkles with Smileys, 600 g

g'woon milk chocolate sprinkles with Smileys 600 g

For households that prefer milk chocolate sprinkles and expect to finish a 600 g pack. Be sure to check the nutritional information and allergens for this flavour too.

View at Joybuy
G'woon Just Sprinkles Mix chocolate sprinkles, 400 g

G'woon Just Sprinkles Mix chocolate sprinkles 400 g

A mix to consider if people at home want different flavours on their crispbread. Check which types of chocolate sprinkles are in this pack; don’t assume it has the same ingredients as another mix.

View at Joybuy
De Ruijter dark chocolate sprinkles, 390 g

De Ruijter dark chocolate sprinkles 390 g

For anyone who wants a dark chocolate sprinkle variety for crispbread and finds a 390 g pack suitable. Use the nutritional information on the packaging to compare this variety with other dark chocolate sprinkles.

View at Joybuy

Frequently asked questions

If people at home have different tastes, should I choose dark chocolate, milk chocolate or a mix?

A mix is worth considering if you want to try one pack for people with different tastes. If you already know that everyone prefers dark or milk chocolate, a separate variety makes it clearer what’s in the pack. For any mix, check which flavours it combines.

Does dark chocolate sprinkle always contain less sugar than other varieties?

No, you can’t tell the sugar content from the word ‘dark’. Compare the sugars per 100 g in the nutritional information for the products you’re considering.

Which allergens should I check in chocolate sprinkles?

Always check the allergen information on the exact pack. According to Jumbo’s product information, De Ruijter Hagelslag Mix Puur en Vanille includes milk, soya and wheat, among other ingredients; other chocolate sprinkles may have a different composition.

Does information about baker’s salt tell me anything about the chocolate sprinkles on my crispbread?

No, information about baker’s salt doesn’t describe the ingredients in the chocolate sprinkles. Treat the crispbread and chocolate sprinkles as separate products, and read both labels if the ingredients matter to your choice.