Who is this choice relevant to?

Dark chocolate fan

You’re looking for a dark chocolate flavour and comparing the ingredients and stated cocoa content of the specific variety.

Family stocking up

You regularly use chocolate sprinkles at breakfast or lunch and want a pack size that suits how often they’re used and everyone’s tastes at home.

Ingredient checker

You need to check which allergens a product contains. With a mix, it’s especially important to read the information for each individual component.

What should you look for when choosing?

First decide whether you want chocolate sprinkles, a flavour mix or flakes. Then choose a suitable pack and read the nutritional information and ingredients on the label before use.

What to consider What to check when buying Who it matters to
Flavour and product type Check whether it’s dark or milk chocolate sprinkles, a flavour mix or flakes; look at the stated cocoa content if needed. Do you want the same chocolate flavour on your bread every time, or would you prefer to switch between different toppings? For around 25% of consumers, flavour or variety comes first.
Pack size Compare the net weight with how often you use the product and how many varieties you want to open at once. If you often use chocolate sprinkles at home, you’ll want a pack you can finish. Around 31% of consumers prioritise keeping a suitable amount in stock.
Portion and usage Check the nutritional information for the stated portion, and think about how much you use and how often. If you want to be mindful of how many chocolate sprinkles you have at breakfast, portion size matters more than pack size alone. For around 25% of consumers, portion size and frequency of use are the main considerations.
Ingredients and allergens Read the current ingredients list and any warnings; for a mix, check every component. If you need to avoid certain ingredients, you’ll want to know the composition of the exact variety. For around 19% of consumers, checking this comes first.

Common mistakes

  • Mistaking a box of chocolates for chocolate sprinkles

    Chocolates and chocolate sprinkles are different products: sprinkles are a topping for bread, yoghurt, porridge and more.

    Check the product type and choose sprinkles if you want something to scatter over your breakfast.

  • Choosing a large pack without considering how much you use

    A large pack won’t necessarily suit a household that uses few chocolate sprinkles or likes to try different flavours.

    Compare the net weight with how much you expect to use. Choose smaller portions if you mainly want to try different varieties.

  • Taking ‘dark’ to mean a nutritional judgement

    The word ‘dark’ describes the type of chocolate, not how often or how much you should eat. The Netherlands Nutrition Centre advises against eating too many chocolate sprinkles too often.

    Compare the nutritional information for the exact products and pay attention to portion size.

  • Relying on the label for a different flavour

    Ingredients and allergens can vary between varieties and between components in a mix. Albert Heijn also points out that product information can change.

    If you have an allergy or intolerance, check the current packaging every time, including any warnings about cross-contamination.

Brands to consider

De Ruijter

A brand to consider if you’re looking for chocolate sprinkles or a pack with several varieties.

  • Albert Heijn’s De Kleintjes pack contains eight portions of different types of chocolate sprinkles and flakes.
  • For this mix, check the ingredients of each component separately.

Venz

Worth considering if you want to look at flavours or flakes as well as milk chocolate sprinkles.

  • Jumbo lists Venz varieties including milk and white chocolate.
  • Flavoured varieties may contain different ingredients, so read the label of the product you choose.

Jumbo huismerk

An option to compare if you use chocolate sprinkles regularly and are looking for a larger pack.

  • Jumbo lists milk and dark chocolate sprinkles in 600 g packs.
  • Choose a size that suits how much you use, and read the ingredients for your chosen variety.

Albert Heijn / AH

A range to explore if you want to compare different types of chocolate sprinkles.

  • Albert Heijn’s range includes AH dark, AH milk and a reduced-sugar variety.
  • Albert Heijn advises checking the packaging, as ingredient, nutritional and allergen information can change.

Mister Choc / Lidl

Worth considering if you’re looking for a large pack of dark chocolate sprinkles in store.

  • Lidl lists Mister Choc dark chocolate sprinkles in a 600 g pack.
  • Lidl states that this product is only available in store; check the packaging there for the ingredients.

Chocolate sprinkles and toppings at Joybuy

These products offer a choice of milk chocolate, dark chocolate and toppings with more than one flavour. Check the difference between chocolate sprinkles and flakes, and choose a pack size to suit how much you use.

Venz chocolate sprinkles with vanilla flavour, 400 g

Venz chocolate sprinkles with vanilla flavour, 400 g

For anyone looking for one topping that combines chocolate and vanilla for breakfast.

Pack size: 400 g. If you have an allergy, check the ingredients on the current packaging.

View at Joybuy
g'woon milk chocolate sprinkles with smileys, 550 g

g'woon milk chocolate sprinkles with smileys, 550 g

For anyone looking for milk chocolate sprinkles for bread and a larger pack.

Pack size: 550 g. Check the packaging for allergen information for this variety.

View at Joybuy
De Ruijter Intense dark chocolate sprinkles, 200 g

De Ruijter Intense dark chocolate sprinkles, 200 g

For anyone looking for dark chocolate sprinkles in a smaller pack, also suitable for scattering over yoghurt or porridge.

Pack size: 200 g. Check the current ingredients and allergen information on the label.

View at Joybuy
De Ruijter dark chocolate sprinkles, 390 g

De Ruijter dark chocolate sprinkles, 390 g

For anyone who uses dark chocolate sprinkles on bread or as a topping and wants a 390 g pack.

Pack size: 390 g. If you have an allergy, read the current ingredients list.

View at Joybuy
De Ruijter Flake Feast flakes, 200 g

De Ruijter Flake Feast flakes, 200 g

For anyone who wants to scatter flakes over breakfast instead of using only chocolate sprinkles.

Pack size: 200 g. Check the packaging for ingredients and any allergen warnings.

View at Joybuy

Frequently asked questions

Can I buy a box of chocolates for breakfast instead of chocolate sprinkles?

Not if you’re looking for a topping you can scatter over your food. Chocolate sprinkles can be scattered over bread, yoghurt or porridge; chocolates are a different type of product.

If I have an allergy, should I also check the components of a chocolate sprinkle mix?

Yes. Read the current ingredients and allergen information for every component. The varieties in De Ruijter Kleintjes packs differ, so don’t rely on the name of the mix alone.

Is dark chocolate automatically a different nutritional choice from milk chocolate sprinkles?

The word ‘dark’ alone doesn’t tell you enough about the nutritional value of a portion. Compare the nutritional information per 100 g and per portion on the packs you’re considering, and think about how much you use.

When should I choose a large pack instead of smaller portions?

A large pack is suitable if you regularly use the same variety; smaller portions are a good choice if you want to try different types or open less at a time. Check the net weight and the storage instructions for after opening.

Can I order any type of chocolate sprinkles online?

No, it depends on the product and retailer. Lidl states that its 600 g pack of Mister Choc dark chocolate sprinkles is only available in store; check with your chosen retailer to see how you can buy the product.