Who are these options for?

Coffee drinkers who choose bread and cocoa for their flavour

If you’d like sourdough bread instead of crispbread, you can pair its flavour with chocolate sprinkles to suit your taste. When comparing dark chocolate sprinkles, check the stated cocoa solids percentage; the word ‘dark’ alone doesn’t tell you what percentage they contain.

Shoppers who also consider the bread

If you choose sourdough bread with your coffee, you can check separately whether it’s made with wholemeal flour and iodised baker’s salt. According to the Netherlands Nutrition Centre, sourdough tells you nothing about the type of flour, and bakers don’t always use baker’s salt.

Households that need to check for allergens

Ingredients can vary between different breads and chocolate sprinkles. For pre-packed products, check the latest allergen information. For unpackaged bread, ask the baker for details.

What should you look for when choosing?

First decide whether you’d like crispbread or sourdough bread. The type of flour and the baker’s salt used only apply to sourdough bread; choose your chocolate sprinkles separately for either option.

What to consider What to check when buying Who it matters to
Flavour combination Choose crispbread or sourdough bread, then compare the stated cocoa solids percentage if you’re buying dark chocolate sprinkles. I mainly want a combination of bread or crispbread and cocoa that I enjoy with my coffee. For around 40% of consumers, flavour is the most important factor.
Wholemeal and baker’s salt For sourdough bread, check whether it’s wholemeal and, if needed, ask whether iodised baker’s salt was used. If I’m swapping crispbread for sourdough bread, I want to know which flour it’s made from and what salt the baker used. This bread choice comes first for around 30% of consumers.
Ingredients and allergens Check the latest label on the chocolate sprinkles and bread; compare the nutritional information per 100 g if sugar content matters to you. Before eating, I need to be able to check the ingredients and allergens in both products. For around 30% of consumers, checking the label is the top priority.

Common mistakes

  • Assuming sourdough means wholemeal

    Sourdough describes how bread rises, not the type of flour it contains. According to the Netherlands Nutrition Centre, bakers don’t always use baker’s salt either.

    Check separately whether the bread is labelled wholemeal. If iodine matters to you, ask the baker which salt they used.

  • Choosing chocolate sprinkles based only on the word ‘dark’

    The stated cocoa solids percentage and nutritional information can vary between products. You should also check the allergens on each pack.

    Compare the labels of the options you’re considering, including the ingredients, allergens and nutritional values per 100 g.

  • Choosing a large pack without considering how much you use

    A larger pack of chocolate sprinkles won’t necessarily suit a household that uses them sparingly or likes to switch things up.

    Choose a pack size that suits how much you use, and check the best-before information on the packaging.

  • Treating online allergen information as the definitive label

    Ingredients and allergen information can change. If you need to avoid an allergen, the information on the product you’ve chosen is what matters.

    Check the physical packaging before use. For unpackaged bread, ask the baker for allergen information.

Brands to compare

These brands give you a starting point for comparing chocolate sprinkles. Always check the information for the specific variety you choose.

De Ruijter

Worth considering if you’d like to compare different dark chocolate sprinkle varieties from one brand.

  • Albert Heijn states that De Ruijter Specials Intens Puur contains at least 52% cocoa solids.
  • This product information doesn’t apply to every De Ruijter variety; check the allergens on each pack too.

Venz

A brand to consider when comparing dark chocolate sprinkles.

  • Venz offers chocolate sprinkles and spreads in the Netherlands through Kraft Heinz.
  • Check the variety you choose separately: the lower-sugar variety described by Albert Heijn contains wheat and soya, and may contain milk.

Albert Heijn

A place to compare information about own-brand products and other chocolate sprinkle brands.

  • Albert Heijn displays product information for its own dark chocolate sprinkles and De Ruijter varieties.
  • Ingredients, nutritional and allergen information can change; check the packaging of the product you use too.

Jumbo

Worth considering if you’d like to compare own-brand varieties and pack sizes.

  • Jumbo describes a 200 g variety of dark chocolate sprinkles and also displays other pack sizes.
  • A lower-sugar comparison for one specific variety doesn’t apply to all Jumbo chocolate sprinkles; check the nutritional information on the pack you choose.

Lidl / Mister Choc

An option to consider if you’re looking for a larger pack of dark chocolate sprinkles.

  • Lidl describes Mister Choc Hagelslag Puur in a 600 g pack.
  • Check the ingredients, nutritional information and allergens on the pack in store.

ALDI

A retailer with its own varieties of chocolate sprinkles.

  • ALDI describes Sprinkles melk or puur in 300 g packs.
  • Information about these products doesn’t automatically apply to every variety of chocolate sprinkles; check the label for the one you choose.

Chocolate sprinkles at Joybuy

These are dark chocolate sprinkles for anyone who’d like to enjoy crispbread or sourdough bread with chocolate sprinkles and coffee. Choose your crispbread or bread separately, and, if you’re having bread, check whether it’s made with wholemeal flour and iodised baker’s salt.

De Ruijter Intense Pure chocolate sprinkles, 200 g

De Ruijter Intense Pure chocolate sprinkles, 200 g

A dark chocolate sprinkle variety for anyone looking for a 200 g pack to enjoy with their coffee.

Check the latest ingredients and allergen information on the packaging, especially if milk or soya matters to you.

View at Joybuy
g'woon dark chocolate sprinkles, 400 g

g'woon dark chocolate sprinkles, 400 g

A dark chocolate sprinkle variety for anyone looking for a 400 g pack to enjoy on crispbread or bread.

Check the ingredients and allergens on the label before use, particularly if milk or wheat matters to you.

View at Joybuy

Frequently asked questions

Is sourdough bread automatically wholemeal?

No. Sourdough tells you something about how the bread rises, not the type of flour used. Check whether it’s labelled wholemeal on the packaging or ask the baker; crispbread is a separate product.

Does sourdough bread always contain iodised baker’s salt?

No, you can’t tell from the word ‘sourdough’. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients on packaged bread or ask the baker which salt they used.

How do I choose chocolate sprinkles if I want a pronounced cocoa flavour?

Compare the stated cocoa solids percentage for the specific varieties. For example, Albert Heijn states that De Ruijter Specials Intens Puur contains at least 52%; the word ‘dark’ on its own doesn’t tell you the percentage.

How do I check allergens in chocolate sprinkles and bakery bread?

For pre-packed chocolate sprinkles, check the latest ingredients list. For unpackaged bread, ask the baker for allergen information. Check both products separately, as ingredients and possible traces can vary between varieties.

Should I always choose chocolate sprinkles labelled as lower in sugar?

No. That claim compares the product with a particular reference product; it isn’t a judgement about what’s right for everyone. Check which product is used for the comparison, then look at the sugar per 100 g, the ingredients and the serving size on the packaging.