What should you look for when choosing?
First decide whether you’d like crispbread or sourdough bread. The type of flour and the baker’s salt used only apply to sourdough bread; choose your chocolate sprinkles separately for either option.
| What to consider |
What to check when buying |
Who it matters to |
| Flavour combination |
Choose crispbread or sourdough bread, then compare the stated cocoa solids percentage if you’re buying dark chocolate sprinkles. |
I mainly want a combination of bread or crispbread and cocoa that I enjoy with my coffee. For around 40% of consumers, flavour is the most important factor. |
| Wholemeal and baker’s salt |
For sourdough bread, check whether it’s wholemeal and, if needed, ask whether iodised baker’s salt was used. |
If I’m swapping crispbread for sourdough bread, I want to know which flour it’s made from and what salt the baker used. This bread choice comes first for around 30% of consumers. |
| Ingredients and allergens |
Check the latest label on the chocolate sprinkles and bread; compare the nutritional information per 100 g if sugar content matters to you. |
Before eating, I need to be able to check the ingredients and allergens in both products. For around 30% of consumers, checking the label is the top priority. |
Brands to compare
These brands give you a starting point for comparing chocolate sprinkles. Always check the information for the specific variety you choose.
De Ruijter
Worth considering if you’d like to compare different dark chocolate sprinkle varieties from one brand.
- Albert Heijn states that De Ruijter Specials Intens Puur contains at least 52% cocoa solids.
- This product information doesn’t apply to every De Ruijter variety; check the allergens on each pack too.
Venz
A brand to consider when comparing dark chocolate sprinkles.
- Venz offers chocolate sprinkles and spreads in the Netherlands through Kraft Heinz.
- Check the variety you choose separately: the lower-sugar variety described by Albert Heijn contains wheat and soya, and may contain milk.
Albert Heijn
A place to compare information about own-brand products and other chocolate sprinkle brands.
- Albert Heijn displays product information for its own dark chocolate sprinkles and De Ruijter varieties.
- Ingredients, nutritional and allergen information can change; check the packaging of the product you use too.
Jumbo
Worth considering if you’d like to compare own-brand varieties and pack sizes.
- Jumbo describes a 200 g variety of dark chocolate sprinkles and also displays other pack sizes.
- A lower-sugar comparison for one specific variety doesn’t apply to all Jumbo chocolate sprinkles; check the nutritional information on the pack you choose.
Lidl / Mister Choc
An option to consider if you’re looking for a larger pack of dark chocolate sprinkles.
- Lidl describes Mister Choc Hagelslag Puur in a 600 g pack.
- Check the ingredients, nutritional information and allergens on the pack in store.
ALDI
A retailer with its own varieties of chocolate sprinkles.
- ALDI describes Sprinkles melk or puur in 300 g packs.
- Information about these products doesn’t automatically apply to every variety of chocolate sprinkles; check the label for the one you choose.
Chocolate sprinkles at Joybuy
These are dark chocolate sprinkles for anyone who’d like to enjoy crispbread or sourdough bread with chocolate sprinkles and coffee. Choose your crispbread or bread separately, and, if you’re having bread, check whether it’s made with wholemeal flour and iodised baker’s salt.
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De Ruijter Intense Pure chocolate sprinkles, 200 g
A dark chocolate sprinkle variety for anyone looking for a 200 g pack to enjoy with their coffee.
Check the latest ingredients and allergen information on the packaging, especially if milk or soya matters to you.
View at Joybuy
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g'woon dark chocolate sprinkles, 400 g
A dark chocolate sprinkle variety for anyone looking for a 400 g pack to enjoy on crispbread or bread.
Check the ingredients and allergens on the label before use, particularly if milk or wheat matters to you.
View at Joybuy
Frequently asked questions
Is sourdough bread automatically wholemeal?
No. Sourdough tells you something about how the bread rises, not the type of flour used. Check whether it’s labelled wholemeal on the packaging or ask the baker; crispbread is a separate product.
Does sourdough bread always contain iodised baker’s salt?
No, you can’t tell from the word ‘sourdough’. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients on packaged bread or ask the baker which salt they used.
How do I choose chocolate sprinkles if I want a pronounced cocoa flavour?
Compare the stated cocoa solids percentage for the specific varieties. For example, Albert Heijn states that De Ruijter Specials Intens Puur contains at least 52%; the word ‘dark’ on its own doesn’t tell you the percentage.
How do I check allergens in chocolate sprinkles and bakery bread?
For pre-packed chocolate sprinkles, check the latest ingredients list. For unpackaged bread, ask the baker for allergen information. Check both products separately, as ingredients and possible traces can vary between varieties.
Should I always choose chocolate sprinkles labelled as lower in sugar?
No. That claim compares the product with a particular reference product; it isn’t a judgement about what’s right for everyone. Check which product is used for the comparison, then look at the sugar per 100 g, the ingredients and the serving size on the packaging.