Who might be interested in these sprinkles?

If you’re looking for a higher cocoa content

If you want a variety with more stated cocoa solids for a sweet breakfast, the label gives you a clear point of comparison. Jumbo states at least 40% for De Ruijter Royaal and at least 32% for De Ruijter Puur; your own taste is still what matters most.

If pack size matters to you

If you regularly add sprinkles to bread, yoghurt or porridge, pack size may be a factor. The packs shown by Jumbo come in different sizes, so check which variety and quantity you’re choosing.

If you want to check a cocoa sourcing claim

A Fairtrade or Rainforest Alliance claim can be a separate factor in your choice. PLUS names Fairtrade for its dark chocolate sprinkles, while ALDI names Rainforest Alliance for Kiekeboe chocolate sprinkles. A claim like this doesn’t, on its own, tell you anything about cocoa content or taste.

What should you look for when choosing?

If you’re after a darker option, start by checking the cocoa content of the specific variety. Then look at the pack size, ingredients and any cocoa sourcing claim on the same pack.

What to considerWhat should you check?Who is this most important for?
Cocoa content Compare the minimum percentage of cocoa solids for the specific variety. Jumbo states at least 40% for De Ruijter Royaal and 32% for De Ruijter Puur. I want sprinkles with a higher stated cocoa content for a sweet breakfast, without assuming that ‘dark’ always means this; this is the top priority for around 42% of consumers.
Pack size Check the weight in grams and make sure you’re choosing a dark variety, not a mix or another chocolate topping. If I use sprinkles often, I want to know how much is in the pack; around 33% of consumers give this practical consideration top priority.
Cocoa sourcing claim Check the claim on the current pack, and also read the ingredients and allergen information. I want to take an explicit Fairtrade or Rainforest Alliance claim into account, separately from my taste preference; this is the most important selection point for around 25% of consumers.

Common mistakes

  • Relying on ‘dark’ alone

    According to Jumbo, De Ruijter Puur and De Ruijter Royaal have different minimum percentages of cocoa solids: 32% and 40% respectively.

    If a higher cocoa content is the deciding factor for you, compare the information on the specific pack.

  • Overlooking the pack size

    Varieties may come in packs of different sizes. This matters if you use sprinkles regularly.

    Check the weight in grams before comparing two packs.

  • Taking a certification as an indication of taste

    The Fairtrade claim for PLUS and the Rainforest Alliance claim for Kiekeboe don’t, on their own, tell you what the sprinkles taste like or how much cocoa they contain.

    Assess the claim separately, and also check the label of the variety you’ve chosen.

  • Relying on out-of-date allergen information

    Albert Heijn notes that ingredient and allergy information can change. The Netherlands Food and Consumer Product Safety Authority highlights the importance of allergen labelling on prepacked foods.

    Read the current label before buying and using the product if allergens are relevant to you.

Relevant brands and supermarket ranges

De Ruijter

A brand to consider when comparing regular dark chocolate sprinkles with Royaal.

  • According to Jumbo, De Ruijter Puur contains at least 32% cocoa solids, while Royaal contains at least 40%.
  • Cocoa percentage alone doesn’t determine how sweet or bitter the sprinkles will taste.

Jumbo

A supermarket own-brand range with dark chocolate sprinkles in a 300 g pack.

  • The product name makes it clear that this is the dark variety.
  • If you’re choosing based specifically on cocoa content, check the percentage on the pack.

PLUS

A supermarket own-brand range for anyone who wants to take an explicit Fairtrade claim into account.

  • PLUS lists dark Fairtrade chocolate sprinkles in a 300 g pack.
  • The Fairtrade claim doesn’t, on its own, indicate the cocoa percentage.

Kiekeboe (ALDI)

A range of chocolate sprinkles available in milk and dark varieties.

  • ALDI lists a 300 g pack and a Rainforest Alliance claim.
  • Check that you’re choosing the dark variety and see what cocoa content is stated on the pack.

Albert Heijn

A supermarket range that includes dark and extra-dark De Ruijter sprinkles.

  • Albert Heijn lists, among other products, De Ruijter Royaal extra-dark sprinkles, 240 g, and De Ruijter Puur, 200 g.
  • Albert Heijn says that ingredient, nutritional and allergy information can change, so check the current pack.

Lidl

A supermarket option for dark chocolate sprinkles in a 300 g pack.

  • Lidl lists the product number 10001108 and states ‘In store only’.
  • If cocoa content determines your choice, check it on the pack.

Products on Joybuy

This chocolate topping from Joybuy is an option for a sweet breakfast. If you’re specifically looking for chocolate sprinkles, check the product format: the name says chocolate sprinkles, but doesn’t confirm that they are flakes.

De Ruijter Intense Pure Chocolate Sprinkles, 200 g pack

De Ruijter Intense Pure Chocolate Sprinkles 200 g

For anyone looking for a dark chocolate topping for breakfast who wants to check before buying that the product format suits the sprinkles they have in mind.

200 g pack.

View on Joybuy

Frequently asked questions

Do all dark chocolate sprinkles taste equally intense?

No. The label ‘dark’ doesn’t make them all the same. According to Jumbo, De Ruijter Puur contains at least 32% cocoa solids, while De Ruijter Royaal contains at least 40%. Compare the specific pack, and bear in mind that the percentage won’t fully predict your personal taste experience.

Can you use dark sprinkles on yoghurt or porridge, too?

Yes, they’re suitable as a topping. PLUS lists yoghurt and porridge among the suggested ways to use De Ruijter Royaal chocolate sprinkles.

Which label should you check if you have a food allergy?

Check the current label on the pack you’re buying and using. The Netherlands Food and Consumer Product Safety Authority highlights the need for allergen labelling on prepacked foods, and Albert Heijn notes that product information can change.

Can you use the nutritional values for dark chocolate as a guide to chocolate sprinkles?

No. Use the nutritional information for the chocolate sprinkles you’ve chosen. Values for a piece of dark chocolate aren’t specific to sprinkles; compare the information on the pack, such as sugars and fats per 100 g or per serving.