Who might find this choice relevant?

If you’re serving several guests

You want to put enough chocolate sprinkles on the table, while also thinking about what you’ll do with an opened pack after your guests have gone.

If you’re catering for different tastes

You may not know whether everyone prefers dark or milk chocolate. A mix or a second, smaller variety can give people more choice without letting one large pack dictate what’s on the table.

If you’re checking labels for your guests

If a guest has a relevant allergy or dietary requirement, check the specific pack rather than relying on the brand or flavour name.

What should you look for when choosing?

Start with the flavour preferences around the table, then work out how much you’ll need. Check the label if any ingredients matter to one of your guests.

What to consider What to check when buying Who it matters to
Pack size Check the weight and think about how much you’ll use during and after your guests’ visit. If I’m serving one flavour to several friends, I don’t want to be left with a pack I’ll hardly use. For around 50% of consumers, choosing the right quantity comes first.
Flavour variety Choose between dark chocolate sprinkles, milk chocolate sprinkles and other varieties; fruit sprinkles are not chocolate sprinkles. If my guests like different flavours, I don’t want to rely on one large pack. Flavour choice is the top priority for around 30% of consumers.
Ingredients and allergens Read the ingredients list and allergen information on each pack; for varieties containing sweeteners, check the warnings too. If a guest has a relevant allergy or dietary requirement, I need to know exactly what I’m serving. Checking the label is a priority for around 20% of consumers.

Common mistakes

  • Assuming all chocolate sprinkles have the same allergens

    Ingredients vary between products and varieties. For example, the product information for De Ruijter Chocoladehagelslag Puur and Venz Melk Chocolade Sprinkles lists milk and soya.

    If someone has a relevant allergy, read the ingredients and allergen information on the pack you’re actually putting out. Don’t rely on a pack you bought previously.

  • Assuming a reduced-sugar variety is automatically suitable

    Information about sugars doesn’t tell you which other ingredients or warnings apply. Jumbo, for example, warns that Céréal Hagelslag Puur may have a laxative effect if consumed in excess.

    Compare the nutritional information and, for varieties containing sweeteners, check the ingredients, allergens and warnings on the pack too.

  • Choosing a large pack before you know which flavour people like

    A large pack of one flavour is less suitable if your guests would prefer a choice of different toppings.

    Ask which flavours your guests would like. Then decide between one large pack as a staple and a smaller extra pack.

Brands and own-label options to consider

Jumbo

Jumbo offers 600 g own-label packs of milk and dark chocolate sprinkles, as well as other varieties.

  • A 600 g pack could work well if several guests want the same flavour.
  • Check the weight and ingredients for each variety, and consider whether you’ll use the whole pack.

Kiekeboe

ALDI sells Kiekeboe products including 600 g packs of dark chocolate sprinkles and separate 400 g packs of fruit sprinkles.

  • The two products give you a choice between chocolate sprinkles and fruit sprinkles.
  • Fruit sprinkles aren’t a substitute for chocolate sprinkles if you specifically want a chocolate flavour; check what your store has in stock.

De Ruijter

De Ruijter offers dark and milk chocolate sprinkles, as well as varieties with different flavours or formats.

  • A particular variety may suit guests with a strong brand or flavour preference.
  • Check each variety’s pack; the product information for the 390 g dark sprinkles lists milk and soya.

Venz

Venz offers milk and dark chocolate sprinkles, among other products. The milk chocolate variety shown comes in a 400 g pack.

  • The milk chocolate variety is a clear choice for guests who prefer milk chocolate.
  • The product information for this variety lists milk ingredients, lactose and soya; read the label if anyone has a relevant allergy or intolerance.

Albert Heijn

Albert Heijn stocks its own AH chocolate sprinkles and branded varieties, including a De Ruijter pack with 120 individual 20 g portions.

  • Individual portions can be handy if you want to measure out the amount in advance.
  • Consider whether you’ll use all 120 portions; also check the latest ingredients information on the pack.

Mister Choc

Lidl sells an XXL 550 g pack of milk chocolate sprinkles under the Mister Choc brand, among other products.

  • The stated weight is a useful guide if you’re looking for a larger pack of milk chocolate sprinkles.
  • Lidl lists this variety as available in store only; check what’s in stock and read the label.

Chocolate sprinkles and toppings on Joybuy

These products include a mix, dark or milk chocolate sprinkles, and a separate chocolate chunk topping. Choose according to your preferred flavour, pack size and any ingredients that matter to your guests.

G'woon Just Sprinkles Mix, 400 g pack

G'woon Just Sprinkles Mix 400 g

A mix for when you don’t want to serve just one variety of chocolate sprinkles. The pack contains 400 g; check the ingredients and allergens on the pack before serving it to your guests.

View on Joybuy
Venz milk chocolate sprinkles, 400 g pack

Venz milk chocolate sprinkles 400 g

For a coffee table where milk chocolate sprinkles are the flavour of choice. The pack contains 400 g; the product information lists milk ingredients, lactose and soya, so check the specific pack if anyone has a relevant allergy or intolerance.

View on Joybuy
De Ruijter Chocolate Chunks, 390 g pack

De Ruijter Chocolate Chunks 390 g

An option if you’d like to use chocolate chunks as a topping instead of traditional chocolate sprinkles. The pack contains 390 g; check the ingredients and allergens if you’re serving it to guests.

View on Joybuy
De Ruijter dark chocolate sprinkles, 390 g pack

De Ruijter dark chocolate sprinkles 390 g

For guests who prefer dark chocolate sprinkles. The pack contains 390 g; according to the product information, this variety contains milk and soya, so check the label if anyone has a relevant allergy.

View on Joybuy
g'woon dark chocolate sprinkles, 400 g pack

g'woon dark chocolate sprinkles 400 g

A dark chocolate variety for guests who enjoy chocolate sprinkles with this flavour. The pack contains 400 g; read the ingredients and allergen information on the pack before serving.

View on Joybuy

Frequently asked questions

Do I need to check for allergens when serving chocolate sprinkles to friends?

Yes. If a guest has a relevant allergy or intolerance, check the label on the specific pack. The Netherlands Food and Consumer Product Safety Authority explains that allergens in prepacked foods are listed in the ingredients list; ingredients can vary between different varieties of chocolate sprinkles.

Do dark chocolate sprinkles always contain less sugar than milk chocolate sprinkles?

No, don’t assume this is true for every product. The Netherlands Nutrition Centre gives average sugar amounts of 9.1 g for a 15 g portion of dark chocolate sprinkles and 9.7 g for a 15 g portion of milk chocolate sprinkles. Compare the nutritional information on the specific packs if this difference matters to you.

What should I look for in reduced-sugar chocolate sprinkles?

As well as the information about sugars, check the ingredients, allergens and warnings for that variety. For Céréal Hagelslag Puur, Jumbo lists maltitols and warns that excessive consumption may have a laxative effect.

How should I store an opened pack of chocolate sprinkles?

Follow the storage and use-by instructions on the pack you’ve bought. For example, the product information for De Ruijter Chocoladehagelslag Puur recommends storing it in a cool, dry place and keeping the pack tightly closed after opening.