Fans of pure chocolate flavour
You’re looking for sprinkles without a white chocolate mix for Christmas breakfast, brunch or dessert. The stated cocoa content and ingredients can help you tell the different options apart.
Who are these sprinkles for?
Anyone who likes to coordinate the festive table by colour
You want to use sprinkles as a topping or decoration, and prefer a combination of dark and white sprinkles to an all-dark option.
Anyone checking allergens for guests
Check the ingredients and warnings on each pack, as products with similar names may differ.
What should you look for?
First decide whether you want pure chocolate sprinkles or a dark-and-white mix. Then compare the ingredients and the quantity you’ll need for breakfast, brunch or dessert.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Dark chocolate flavour and cocoa | Check whether the product contains only dark chocolate sprinkles or is a mix, and compare the stated cocoa content. | For Christmas breakfast, I want dark sprinkles without any white chocolate. Around 31% of consumers prioritise this pure chocolate flavour. |
| Pack size | Compare the net weight with the quantity you plan to use for the occasions you have in mind. | If I’m serving breakfast more than once or hosting a larger brunch, I want to know how much is in the pack beforehand; around 23% of consumers consider quantity the most important factor. |
| Use on the festive table | Decide whether you want to use the sprinkles as a topping or decoration, and whether a dark-and-white mix would work. | If I also want to decorate desserts, colour contrast could influence my choice. This is the top priority for around 23% of consumers. |
| Ingredients and allergens | Read the current ingredients list and any warnings about possible cross-contamination. | When I’m buying sprinkles for guests, I need to be able to check the pack for relevant allergens; around 23% of consumers prioritise this. |
Common mistakes
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Assuming ‘pure’ means dairy-free or soya-free
Jumbo’s listing for De Ruijter Vlokken Puur includes soya and warns that the product may contain traces of milk. Albert Heijn’s listing for AH Pure chocoladevlokken includes milk and lactose. So the word ‘pure’ doesn’t tell you whether a product is allergen-free.
Check both the ingredients list and any warnings on the current pack of the variety you choose.
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Choosing a dark-and-white mix when you want only dark chocolate
According to Jumbo, De Ruijter Vlokfeest Puur & Wit combines chocolate sprinkles with vanilla-flavoured sprinkles. It’s a different blend from one made with only dark chocolate sprinkles.
Choose the mix if you want that variety; pick a separate pure chocolate option if you want dark chocolate to take centre stage.
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Relying on the product page alone
Ingredients and allergen information can vary between varieties and may change. This is particularly important when you’re choosing sprinkles for guests.
When you receive the product or in store, check the variety, the current label and the best-before date.
Brands worth considering
De Ruijter
The varieties reviewed show the difference between pure chocolate sprinkles and a dark-and-white mix for breakfast or decoration.
- According to Jumbo, De Ruijter Vlokken Puur 300 g contains at least 32% cocoa solids.
- Vlokfeest Puur & Wit has a different blend: Jumbo lists ingredients including wheat and soya, and warns that it may contain milk.
Albert Heijn
AH Pure chocoladevlokken are a supermarket own-brand option to compare by pack and ingredients.
- The pack described by Albert Heijn contains 300 g and states that it has at least 32% cocoa solids.
- According to the product information, this variety contains milk and lactose. Check the pack if that matters to you or your guests.
Jumbo
The category listing reviewed includes other types of sprinkles as well as a pure chocolate own-brand option.
- Jumbo Chocolade Vlokken Puur is listed as a 300 g pack.
- Check the ingredients of the variety you choose individually; a similar product name doesn’t tell you enough about allergens.
Venz
A brand to consider if you’re after a mix of flavours and colours for the festive table.
- Jumbo lists Venz Rimboe kroko vlokken puur/vanille in a 200 g pack.
- This is a dark chocolate and vanilla mix, not a variety made with only pure chocolate sprinkles.
Pure sprinkles at Joybuy
This selection is for anyone looking for pure chocolate sprinkles without a white mix for Christmas breakfast or as a topping. If you’re choosing based on cocoa content or allergens, always check the current pack.
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De Ruijter Hail Chocolate Pure 390 g
Worth considering if you’re looking for pure chocolate sprinkles rather than a festive mix.
Size: 390 g. Check the cocoa content, ingredients and any allergen warnings on the pack before choosing.
Frequently asked questions
Are pure chocolate sprinkles automatically free from milk or soya?
No. According to Jumbo, the De Ruijter Vlokken Puur variety reviewed contains soya and may contain traces of milk; according to Albert Heijn, the AH Pure chocoladevlokken reviewed contain milk and lactose. So check the label of the variety you’re buying.
What should I look for when buying sprinkles for guests with allergies?
Check the ingredients and any warnings about possible cross-contamination on the current pack. The Netherlands Food and Consumer Product Safety Authority provides information about allergens on food labels; the relevant information varies by chocolate sprinkle variety.
How should I store chocolate sprinkles until Christmas breakfast?
Follow the storage instructions on the pack. The De Ruijter variety reviewed says to store in a cool, dry place; the AH variety reviewed says to store in a cool, dark, dry place.