Who is this for?

Bakers making several Christmas treats

If you’re making different biscuits, cupcakes or desserts, work out how many sprinkles you’ll need in total. A 600 g pack could be suitable for several baking sessions; check the ingredients and allergen information for the exact variety too.

Bakers who put decoration first

If you want to create different finishes, a duo mix or smaller portions are worth considering. Jumbo describes its Duo Hagelslag Mix as a combination of chocolate sprinkles and white sprinkles. A Christmas recipe from Lidl Netherlands says to add the sprinkles once the biscuits have cooled.

Label-conscious shoppers

If you’re comparing cocoa and sugar information, or need to take allergens into account, check the exact pack. The De Ruijter and Venz plain varieties reviewed list milk and soya; nutritional information varies by product.

What should you look for?

If you have an allergy, check the label first. Then decide how many bakes you want to decorate and whether you’re looking for one type of sprinkles or a mix that stands out.

What to consider What to look for Who it matters to
Quantity Compare the net weight with how much you’ll use for all your planned bakes. Check the storage instructions for any leftovers. If I’m decorating several trays of biscuits or cupcakes, I want enough sprinkles for every baking session without having lots left over. Around 36% of consumers put the quantity they need first.
Finish Choose between one type of sprinkles and a mix; also check when your recipe says to add the decoration. For Christmas bakes with different decorations, I want to be able to vary the colour or shape. Around 29% of consumers put a varied finish first.
Cocoa and sugars Read the stated cocoa content and compare sugars per 100 g on the nutrition table for the exact varieties. When I’m choosing carefully based on ingredients, I want to know what the label says about cocoa and sugars. For around 21% of consumers, this information is the first thing they consider.
Allergens For the exact variety, check both the ingredients and any ‘contains’ or ‘may contain’ statements. If someone eating my Christmas bakes has an allergy, I need to check the ingredients are suitable first. This check is the most important consideration for around 14% of consumers.

Common mistakes

  • Treating sprinkles as a frozen product

    Freezer storage isn’t part of the storage instructions for the De Ruijter sprinkles reviewed. Joybuy recommends storing this variety in a cool, dry place away from direct sunlight.

    Follow the storage instructions on the pack you buy instead of automatically putting sprinkles in the freezer.

  • Assuming ‘plain’ means milk-free

    The De Ruijter and Venz plain sprinkles reviewed list milk and soya. So the description ‘plain’ says nothing about allergens.

    Read the current ingredients and allergen information for every product; don’t rely on the product name alone.

  • Adding decoration without checking the recipe

    In Lidl Netherlands’ kerstkransjes recipe, the biscuits are left to cool completely before being decorated with chocolate spread and sprinkles.

    For your bake, follow the recipe’s instructions on when to decorate and which coating to use to help the sprinkles stick.

Brands to consider

Kiekeboe

The Kiekeboe Hagelslag Puur reviewed comes in a 600 g pack, suited to anyone who uses a lot of plain chocolate sprinkles.

  • ALDI Netherlands states that the cocoa in this variety is Rainforest Alliance certified.
  • Check the ingredients and allergen information on the exact pack before baking for someone with an allergy.

Jumbo

Jumbo offers both a large pack of plain chocolate sprinkles and a separate duo mix for decorating.

  • The plain pack reviewed contains 600 g. According to Jumbo, its 380 g Duo Hagelslag Mix is made up of half chocolate sprinkles and half white sprinkles.
  • Don’t assume the mix has the same ingredients as the plain variety; check the label for each product.

De Ruijter

The products reviewed include plain chocolate sprinkles and Kleintjes, with individual portions for creating different finishes.

  • Jumbo states that De Ruijter Hagelslag Puur 390 g contains at least 32% cocoa solids; Albert Heijn describes Kleintjes as eight small portions.
  • The plain variety reviewed lists milk and soya, and may contain lactose. Check the ingredients for each Kleintjes variety separately.

Venz

The Venz Puur reviewed is a classic plain chocolate sprinkle; other Venz varieties may have a different shape or ingredients.

  • Jumbo states that Venz Puur 400 g contains at least 32% cocoa solids.
  • This plain variety reviewed contains milk and soya and may contain lactose; don’t assume the same applies to other Venz products.

Albert Heijn

AH Hagelslag Puur Minder Suiker is a specific variety for anyone looking to compare sugar information between products.

  • Albert Heijn states that this variety contains at least 50% cocoa solids and 43 g of sugars per 100 g.
  • Don’t use the nutritional information for this variety as a description of all AH sprinkles; read the label on the product you choose.

Sprinkles for different bakes

These Joybuy products include plain chocolate sprinkles, milk chocolate sprinkles and decorative varieties for finishing Christmas bakes. Choose the type and pack size to suit your recipe, and check the ingredients for the exact variety.

g'woon milk chocolate sprinkles with smileys, 600 g

g'woon milk chocolate sprinkles with smileys 600 g

For anyone who wants to add smiley decorations to several bakes. Decide whether the 600 g pack is right for the quantity you need, and check the label if you have any allergies.

View at Joybuy
De Ruijter Intense Pure chocolate sprinkles, 200 g

De Ruijter Intense Pure chocolate sprinkles 200 g

A plain chocolate variety in a smaller pack, ideal for a bake where you don’t need a large quantity. Before use, check the ingredients for this Intense Pure variety, not those of a different plain chocolate sprinkle.

View at Joybuy
Venz Beer Milk Vanilla sprinkles, 380 g

Venz Beer Milk Vanilla sprinkles 380 g

For decorating when you’d prefer a mix rather than just one type of sprinkles. If the topping’s ingredients are important to you, check the label for this Beer Milk Vanilla variety.

View at Joybuy
De Ruijter plain chocolate sprinkles, 390 g

De Ruijter plain chocolate sprinkles 390 g

For several bakes where you want to use one plain chocolate sprinkle as a finish. The information reviewed for this variety lists milk and soya; if you have an allergy, check the current label.

View at Joybuy
Venz milk chocolate sprinkles, 380 g

Venz milk chocolate sprinkles 380 g

For anyone who wants to use milk chocolate sprinkles to finish their bakes. Check the ingredients on the exact pack and follow your recipe’s instructions on when to decorate.

View at Joybuy

Frequently asked questions

Should you add sprinkles to Christmas biscuits before or after baking?

For a decorative finish, you can add sprinkles once the biscuits have cooled. In Lidl Netherlands’ kerstkransjes recipe, the biscuits are left to cool completely before being decorated with chocolate spread and sprinkles. For other biscuits, follow the method in your own recipe.

Do sprinkles need to be kept in the freezer?

No, freezing isn’t part of the storage instructions for the De Ruijter sprinkles reviewed. Joybuy recommends storing this variety in a cool, dry place away from direct sunlight. Check the pack of the sprinkles you’re using.

Are plain chocolate sprinkles always milk-free?

No. The De Ruijter Puur and Venz Puur varieties reviewed list milk and soya, and state that they may contain lactose. If you have an allergy, read the ingredients and warnings on the current label for the exact variety.

How do you compare sugars in different varieties of sprinkles?

Compare the amount of sugars per 100 g on the nutrition table for the exact products. Also check the ingredients and the portion you use in your recipe; a product name alone doesn’t give you the full nutritional picture.