Who are these choices relevant to?

Weekend breakfast lover who checks pack sizes

You use chocolate sprinkles on bread or as a topping, and want to choose a pack you’ll finish even after the weekend.

Choosing between dark and milk chocolate

The main thing for you is which chocolate flavour you’d like. So you compare the product variety, ingredients and stated cocoa content.

Family that checks the label

You serve sweet spreads and toppings as part of weekend breakfast, and pay attention to how much you use and to allergens such as milk, lactose or soya.

What should you look for when choosing?

First, consider how much you’re likely to use. Then decide on your preferred flavour, and check the nutritional information and allergen statement before use.

What to considerWhat to checkWho it matters most to
Pack size Compare the net weight and think about how much you’ll use after the weekend. If the box often gets left after one breakfast, I want a size that suits how much I use. Around 42% of consumers put pack size first.
Flavour and ingredients Check whether the sprinkles are dark, milk or mixed, and read the ingredients. For a shared breakfast, I want to choose a chocolate flavour we’ll all enjoy. Around 33% of consumers prioritise flavour and ingredients.
Use and labelling Read the nutritional information per 100 g and the allergen statement for your chosen variety. When sprinkles only make it to the table now and then, I want to keep an eye on how much I use; if I have an allergy, I also need to check the label. Around 25% of consumers prioritise use and label information.

Common mistakes

  • Taking ‘dark’ as a claim about nutritional value

    A dark chocolate flavour doesn’t, by itself, tell you how much sugar or fat a product contains. The Netherlands Nutrition Centre classifies sprinkles as a sweet bread topping.

    Choose dark chocolate for the flavour you want, and compare the nutritional information per 100 g if that matters to your choice.

  • Skipping the allergen statement

    Information about milk, lactose and soya varies between the varieties reviewed. The word ‘dark’ is no substitute for checking the label.

    If you have a food allergy, read the allergen information on the packaging of the variety you’ll actually be using.

  • Confusing chocolate sprinkles with oat flakes

    Chocolate sprinkles are a sweet topping or decoration; oat flakes are a different breakfast product. Searching for ‘flakes’ alone can bring up both.

    Check the product category and ingredients before comparing products intended for different breakfast uses.

Brands to consider

Albert Heijn

Albert Heijn offers dark chocolate sprinkles as a sweet topping, among other products, in a 300 g pack.

  • For the dark variety described, Albert Heijn states a minimum of 32% cocoa solids.
  • The variety described contains milk and lactose. If you have an allergy, check the current label.

Jumbo

Jumbo offers chocolate sprinkles in several flavours, including dark and milk chocolate.

  • For the 300 g dark variety described, Jumbo states a minimum of 35% cocoa solids.
  • According to the ingredients information, this dark variety may contain milk.

PLUS

PLUS offers dark and milk chocolate sprinkles, among other products, in 300 g packs.

  • The dark variety described states a minimum of 32% cocoa solids.
  • The information for this variety says it may contain milk and lactose. Check the packaging if you need to avoid these ingredients.

De Ruijter

De Ruijter offers several types of chocolate sprinkles; the milk chocolate variety described comes in a 200 g pack.

  • The milk chocolate variety is an option if you’re specifically looking for milk chocolate sprinkles.
  • The ingredients listed for the variety described include milk, lactose and soya.

Chocolate products for weekend breakfasts

These Joybuy products are chocolate sprinkles, toppings and chunks to consider for bread or as a breakfast topping. Compare the form and pack size listed with what you’d like to use.

Venz milk chocolate sprinkles, 400 g

Venz Milk Chocolate Sprinkles, 400 g

Consider this pack if you’re looking for milk chocolate sprinkles for more than one breakfast. Check whether 400 g suits how much you use, and read the label if you have an allergy.

View at Joybuy
g'woon milk chocolate flakes, 300 g

g'woon Milk Chocolate Flakes, 300 g

A milk chocolate option for anyone looking for flakes in a 300 g pack. Check the ingredients and allergens for this variety if they affect your choice.

View at Joybuy
Venz Tiger Flakes, 200 g

Venz Tiger Flakes, 200 g

Take a look at this 200 g pack if you’d like a smaller box for weekend breakfast. Check which types of flakes it contains and read the allergen statement.

View at Joybuy
De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast, 200 g

A 200 g box to consider if you’re looking for a different flavour combination from plain milk chocolate. Read the ingredients to decide whether that combination suits your breakfast.

View at Joybuy
De Ruijter Chocolate Chunks, 390 g

De Ruijter Chocolate Chunks, 390 g

Consider this 390 g pack if you’re looking for chocolate chunks as a topping. Check the form before buying: it’ll help you decide whether the product suits your preference for chunks or fine flakes.

View at Joybuy

Frequently asked questions

How do chocolate sprinkles fit into a weekend breakfast?

Chocolate sprinkles are a sweet bread topping that you can also use as a garnish. The Netherlands Nutrition Centre includes sprinkles among sweet toppings; for your own choice, consider how much you use and check the nutritional information on the packaging.

Should I check for milk in dark chocolate sprinkles?

Yes, you should check the label even for dark varieties. The Albert Heijn dark variety described contains milk and lactose; the Jumbo variety says it may contain milk, while the PLUS variety says it may contain milk and lactose.

How should I store chocolate sprinkles after breakfast?

Reseal the pack after use and follow the storage advice on the label. The product information described for PLUS and Jumbo says to store in a cool, dry, dark place.

Where can I find allergen information for pre-packed chocolate sprinkles?

The Netherlands Food and Consumer Product Safety Authority says that allergen information appears on the label of pre-packed foods. Check the information on the current packaging of the variety you want to use.