Which pack is right for you?

Organisers expecting high consumption

For a brunch, outdoor breakfast or family day, estimating how much you’ll use can help you choose between a bulk pack and several smaller packs. Jumbo and ALDI list 600 g varieties.

Staff serving individual portions

If you want to offer each guest a set amount at a breakfast buffet, individual portions are an alternative to a shared pack. Albert Heijn lists a box of De Ruijter dark chocolate sprinkles with 120 portions of 20 g each.

Businesses serving unwrapped dishes

If you’re using chocolate sprinkles in an unwrapped breakfast dish or dessert as a business, you must be able to give guests allergen information for the variety you actually use. The Netherlands Food and Consumer Product Safety Authority says customers must be able to get this information before they buy.

What should you consider when choosing?

First, work out how much you expect to use and how you want to serve it. Then choose the flavour and, when serving guests, check the label for that exact variety.

What to consider What to check before buying Who it matters to
Usage and pack size Compare the pack size with how much you expect to use at each serving and decide how you’ll seal an opened pack. For a busy buffet, I want enough of one chosen variety without lots left over. That’s why around 31% of consumers prioritise buying the right amount for high usage.
Portions and serving Check whether the pack contains individual portions, how many there are and how many grams each one contains. If guests help themselves, I want to know in advance how many portions I can set out. For around 25% of consumers, serving a set amount to each guest is the main priority.
Flavour and product type Choose the exact milk, dark or flavoured variety; check whether you’re buying chocolate sprinkles or a different chocolate topping. For a smaller gathering, I want to choose a flavour that suits the planned breakfast or dessert. This is the main concern for around 19% of consumers.
Ingredients and allergens Read the current label for every variety you use, and keep the information up to date if you change product or recipe. When I serve guests an unwrapped dish, I need to be able to answer their questions about the ingredients used. Around 25% of consumers give this check top priority.

Common mistakes

  • Choosing a bulk pack without planning how much you’ll use

    A 600 g pack won’t always be the right choice if guests want different flavours or some of it will go unused.

    Estimate how many guests will choose the same variety at each serving, then decide how many packs you need.

  • Assuming a shared pack contains individual portions

    You’ll need to portion out a bulk pack yourself; a box of individually wrapped portions makes it easy to serve one to each guest.

    Before buying, decide whether guests will help themselves, staff will serve them or everyone will get their own portion.

  • Assuming different varieties have the same ingredients

    Dark, milk and flavoured varieties aren’t interchangeable when checking ingredients. For example, the ingredients listed by Albert Heijn for De Ruijter Hagelfeest include wheat starch and whey powder.

    Keep the current packaging information for every variety you actually serve, and update it whenever you switch products.

  • Checking allergen information only when a guest asks

    If a business sells or serves unwrapped food, the Netherlands Food and Consumer Product Safety Authority says allergen information must be available before customers buy.

    Keep information about the products you use accessible where they’re served, and make sure staff know where to find it.

Brands and retailers to consider

Always compare the specific variety and pack size from these brands; the brand name alone doesn’t tell you which ingredients or serving format you’ll get.

De Ruijter

Worth considering if you’re looking for a standard pack, individual portions or a particular dark variety.

  • Albert Heijn lists De Ruijter dark chocolate sprinkles in a box of 120 × 20 g, and De Ruijter Specials Intens Puur as a variety containing at least 52% cocoa solids.
  • These formats suit different serving occasions. Check the ingredients for each variety; the Intens Puur variety reviewed lists milk and soya.

Venz

A brand to consider if you want to choose between chocolate and flavoured varieties in a standard pack size.

  • The product information reviewed lists a 400 g dark variety containing at least 32% cocoa solids.
  • Check the exact flavour and label: a mix and a dark variety may not have the same ingredients.

Jumbo

A retailer with own-brand packs for anyone who wants to portion the sprinkles themselves for a buffet or large family.

  • The category shown includes 600 g packs of milk and dark chocolate sprinkles.
  • A shared pack doesn’t contain individually wrapped portions; choose the variety to suit how you plan to use it.

Kiekeboe (ALDI)

An option to consider if you’re looking for a 600 g pack of dark chocolate sprinkles.

  • ALDI lists Kiekeboe dark chocolate sprinkles in a 600 g pack.
  • Before serving, check the current packaging and make sure this variety suits the flavours you want to offer.

Albert Heijn

A retailer to consider if you want to serve set portions of De Ruijter chocolate sprinkles.

  • The listed box contains 120 portions of De Ruijter dark chocolate sprinkles, each weighing 20 g.
  • Use the product name and current packaging to distinguish this box from a standard shared pack.

Joybuy products for breakfast and buffets

These 390–600 g packs are suitable if you plan to portion the contents yourself. The selection includes both chocolate sprinkles and chocolate chunks, so decide in advance which product type you want to serve.

g'woon milk chocolate sprinkles with smiley faces, 600 g

g'woon milk chocolate sprinkles with smiley faces 600 g

For a buffet where you want to portion the contents yourself from one larger pack. The product name specifies milk chocolate sprinkles with smiley faces in a 600 g pack.

Check the ingredients and allergen information on the pack before serving.

View at Joybuy
Venz milk chocolate sprinkles, 400 g

Venz milk chocolate sprinkles 400 g

For anyone who wants to serve milk chocolate sprinkles and would rather portion them from a 400 g pack. This isn’t a box of individually wrapped portions.

If you’re serving these to guests, check the label for this milk variety.

View at Joybuy
Venz chocolate sprinkles and vanilla-flavoured sprinkles, 400 g

Venz chocolate sprinkles and vanilla-flavoured sprinkles 400 g

For an occasion when you want to offer a combination of chocolate and vanilla flavours. The product name specifies a 400 g pack.

When checking ingredients, treat this mix as a variety in its own right, not as standard chocolate sprinkles.

View at Joybuy
De Ruijter chocolate chunks, 390 g

De Ruijter chocolate chunks 390 g

For anyone who wants to serve chocolate chunks instead of chocolate sprinkles. The product name states that the pack contains 390 g; don’t compare this product type as if it were the same as granular chocolate sprinkles.

Check the ingredients on the pack you receive before serving the chunks to guests.

View at Joybuy
g'woon dark chocolate sprinkles, 400 g

g'woon dark chocolate sprinkles 400 g

For anyone who wants to serve dark chocolate sprinkles from a 400 g pack. The word ‘dark’ doesn’t replace the need to check the ingredients and allergen information.

View at Joybuy

Frequently asked questions

Do I need to provide allergen information at an outdoor breakfast?

Yes. If you’re a business selling or serving unwrapped food, guests must be able to get information about any allergens present before they buy. The Netherlands Food and Consumer Product Safety Authority lists written and electronic information and, subject to certain conditions, verbal information. If providing information verbally, make sure guests are clearly told where to ask and that product information is readily available.

Can I rely on the brand name or the word ‘dark’ for allergen information?

No. Check the current label for the exact variety you’re serving. The De Ruijter Intens Puur variety reviewed lists milk and soya; another variety or flavoured mix may contain different ingredients.

How many portions can I plan from 600 g of chocolate sprinkles?

If you use 20 g as your chosen amount per portion, 600 g works out at 30 portions. This is a stock calculation, not a recommended portion size; adjust the amount to suit what you actually plan to serve.

How should I store chocolate sprinkles between servings?

Follow the storage instructions on the pack for the variety you’re using. The product information reviewed for De Ruijter Intens Puur says to store in a cool, dry place; for other products, also check how to seal the pack after opening.