Who are sprinkles suitable for?

Larger households who enjoy breakfast or brunch

If you regularly have sprinkles on bread or in yoghurt, you can choose a pack size that suits your consumption and check the shelf life of the pack you choose.

Hosts planning a sweet spread

Sprinkles can go well with rolls, yoghurt, porridge or cake. If chips are the only thing on the menu, there’s no obvious reason to include chocolate sprinkles.

Shoppers who need to check allergens

Ingredients and warnings can vary between flavours. For these shoppers, checking the allergen information on the exact pack they’ve chosen is an important part of the decision.

What should you look for when choosing?

First, decide whether you’ll be serving something sweet alongside your chips. Then you can work out how much you need and choose between the different flavours.

What to consider What to check before buying Who it matters to
The menu Check whether you’ll be serving bread, yoghurt or a sweet dish. If I’m serving chips on their own, I don’t want to buy sprinkles that won’t suit the menu. For around 40% of consumers, how well a product fits the menu comes first.
Pack size Check the net weight and work out how many packs you need based on your own portion sizes. For a large breakfast, I want to make sure I have enough without mistaking a regular consumer pack for a catering box. For around 30% of consumers, getting the right amount is their main concern.
Allergens Read the ingredients list and any warnings about possible traces on the exact variety you’re considering. If someone with a relevant food allergy is joining us, I need to know what the sprinkles I’ve chosen contain or may contain. This is the most important consideration for around 20% of consumers.
Flavour Choose between milk, dark or a mix, and check the description on the pack. Once the menu is decided, I want to choose a flavour that works with the sweet dish. For around 10% of consumers, flavour is the deciding factor.

Common mistakes

  • Assuming sprinkles are a regular part of a chips meal

    Jumbo, Albert Heijn and PLUS describe chocolate sprinkles as a sweet bread topping or garnish. Buying them for a meal consisting only of chips could leave you with packs you don’t use.

    First, check whether you’ll also be serving bread, yoghurt or dessert.

  • Mistaking a 300 g pack for a catering pack

    The 300 g packs shown by Jumbo and ALDI are consumer packs. Their size alone doesn’t tell you how much you’ll need for an event.

    Work out how many portions you’re planning and check the size of each pack before deciding how many to buy.

  • Assuming the allergens in one flavour apply to another

    The De Ruijter Vlokken Puur shown by Jumbo contains soya and may contain milk; the ingredients in another variety need to be checked separately.

    Check the current ingredients list and any warnings about possible traces on the pack you’ve chosen.

Brands to consider

De Ruijter

Jumbo and Albert Heijn list several De Ruijter varieties, including dark and Royaal extra dark.

  • Albert Heijn states that the Royaal extra-dark variety contains at least 40% cocoa solids.
  • That percentage doesn’t necessarily apply to other De Ruijter varieties; check the ingredients on each pack too.

Venz

Venz is an option if you’re looking for a combination of chocolate and vanilla flavours.

  • Jumbo lists Krokovlokken dark/vanilla, while Albert Heijn lists Tijgervlokken milk/vanilla.
  • Don’t rely on the flavour name instead of checking the ingredients and allergen information for the variety you’ve chosen.

Choca

Albert Heijn and Jumbo list Choca sprinkles, including a mixed variety.

  • The Choca Vlokken and Choca Vlokmix shown are available in 200 g packs.
  • Check the current ingredients and allergen information for the variety you’ve chosen.

Jumbo

Jumbo lists its own-brand sprinkles in dark, milk and duo-mix varieties.

  • The own-brand varieties shown come in 300 g packs.
  • That pack size doesn’t automatically make it suitable for catering.

Kiekeboe

ALDI lists Kiekeboe chocolate sprinkles in milk and dark varieties.

  • ALDI lists these varieties in 300 g packs.
  • Check in store which variety and pack size are available.

Joybuy products

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles part of a chips meal?

Not as a regular accompaniment to chips: Jumbo, Albert Heijn and PLUS describe the chocolate sprinkles shown as a bread topping or sweet garnish. Only buy them for the occasion if you’ll also be serving something sweet that they go with.

Which pack should I choose for a large household or brunch?

Choose an amount that suits your portion sizes. The ranges shown include consumer packs of 200 g, 240 g and 300 g, among others; a 300 g pack isn’t automatically a catering size.

How should I store chocolate sprinkles after opening?

Follow the instructions on the pack you’ve chosen. For the De Ruijter varieties shown, Jumbo and PLUS advise storing them in a cool, dry place and closing the pack after use.

Are dark chocolate sprinkles always free from milk?

No, don’t assume they are. Jumbo states that De Ruijter Vlokken Puur contains soya and may contain milk. If you have a food allergy, check the allergen information on the exact pack you’re planning to buy.