Who is this choice relevant for?

Organisers of a mainly savoury brunch

If you’re mainly serving savoury toppings, first decide what will be on the table alongside the bread. Chocolate sprinkles are a separate sweet option for guests who fancy them, not the main topping for this meal.

Groups with both sweet and savoury preferences

If several people want chocolate sprinkles alongside the savoury options, choose an amount to suit that group rather than the total number of guests. For example, Jumbo lists 390 g packs of De Ruijter and 600 g own-brand packs. The flavour you want may also influence your choice.

Shoppers checking ingredients and allergens

If any guests have an allergy, intolerance or specific dietary requirement, check the packaging of the exact variant you plan to serve. The Netherlands Food and Consumer Product Safety Authority says that allergen information must appear on the label of prepacked foods.

What should you look for when choosing?

First decide whether the table will be mainly savoury and how many guests would also like chocolate sprinkles. Then choose the pack size and variant. If anyone has specific dietary requirements, the label for that particular variant should guide your decision.

What to consider What to check when buying Who is this most important for?
Sweet or savoury Decide whether the chocolate sprinkles will be a separate sweet option; choose the main savoury toppings separately. I want a savoury brunch and don’t want to end up with sweet toppings as the main choice. For around 42% of consumers, a savoury foundation comes first.
Amount for the group Compare the net weight, for example 390–400 g or 600 g, with the number of guests who want chocolate sprinkles. If only some guests choose something sweet, I don’t want to be left with a large pack. For around 33% of consumers, choosing the right amount is their main concern.
Ingredients and allergens Read the ingredients and allergen information on the packaging of the exact flavour variant. If I’m putting something out for guests with specific dietary requirements, I need to know what’s in this particular variant. This check is a priority for around 25% of consumers.

Common mistakes

  • Buying a large pack just because there are lots of people coming to brunch

    A large group doesn’t mean everyone wants chocolate sprinkles. If the meal is mainly savoury, much of a large pack of sweet toppings could be left over.

    Plan the savoury toppings first, and only count the guests who also want a sweet option when choosing chocolate sprinkles.

  • Choosing based on pack size alone

    Jumbo lists 390 g packs of De Ruijter milk and dark chocolate sprinkles, as well as 600 g own-brand variants. ALDI lists 600 g packs of Kiekeboe dark chocolate sprinkles. The largest pack isn’t automatically the right amount for your table.

    Choose a flavour and pack size to suit the guests who’ll have chocolate sprinkles. Bear in mind that a larger pack may be used over a longer period if there’s a lot left after brunch.

  • Assuming dark chocolate sprinkles are free from milk ingredients

    ‘Dark’ describes the variant; it doesn’t mean it’s suitable for someone with an allergy or intolerance. For example, Albert Heijn notes that a De Ruijter dark variant may contain traces of milk protein and lactose. That information doesn’t apply to every other variant.

    Before serving, read the ingredients and any warnings on the pack you’ve actually bought.

Brands to consider

De Ruijter

A brand to consider if you want to serve a familiar sweet chocolate option alongside savoury toppings.

  • Jumbo lists 390 g packs of De Ruijter dark and milk chocolate sprinkles.
  • Check the allergens for each variant. Albert Heijn notes that one dark variant may contain traces of milk protein and lactose.

Venz

Worth considering when the group wants a particular flavour of sweet bread topping.

  • Jumbo lists Venz milk and dark chocolate sprinkles, including 400 g packs.
  • Flavours and ingredients can vary by variant. A preferred brand is no substitute for checking the label.

Jumbo

An own-brand option to consider when several guests want to share a sweet choice.

  • Jumbo lists 600 g own-brand chocolate sprinkles in milk and dark variants.
  • Choose the larger pack to suit the group who want chocolate sprinkles. They’re still a sweet topping alongside the savoury options, not a replacement for them.

Kiekeboe

An ALDI own brand to consider if a 600 g pack of dark chocolate sprinkles suits your group.

  • ALDI lists 600 g packs of Kiekeboe dark chocolate sprinkles.
  • Don’t assume that ‘dark’ means suitable for specific dietary requirements; check the label.

Mister CHOC

A Lidl brand with a dark chocolate sprinkles variant to consider if that’s the flavour you’re looking for.

  • Lidl lists Mister CHOC dark chocolate sprinkles in its range.
  • Check the net weight and product information on the pack you choose before deciding whether it’s right for your group.

Chocolate sprinkles as a sweet extra

These packs are for guests who want chocolate sprinkles alongside a savoury brunch. They vary in size and flavour; none of these products is a substitute for savoury breakfast toppings. Choose based on the group who want something sweet, and always check the label on the exact pack for ingredients and allergens.

g'woon milk chocolate sprinkles with smileys, 600 g

g'woon milk chocolate sprinkles with smileys, 600 g

A sweet option when several guests want chocolate sprinkles. The pack contains 600 g of milk chocolate sprinkles with smileys; check that this amount suits the group who’ll be having some.

Check the ingredients and allergens on the packaging before serving.

View at Joybuy
Venz milk chocolate sprinkles, 400 g

Venz milk chocolate sprinkles, 400 g

For a group looking for milk chocolate sprinkles as a separate sweet option. This Venz variant contains 400 g; base your choice on how many guests will actually have some.

If anyone has specific dietary requirements, read the label for this variant.

View at Joybuy
Venz chocolate and vanilla sprinkles, 400 g

Venz chocolate and vanilla sprinkles, 400 g

A separate sweet option for guests who want a combination of chocolate and vanilla flavours. The pack contains 400 g; consider how much is likely to be eaten rather than the size of the brunch as a whole.

Check the label for the ingredients and allergens in this flavour combination.

View at Joybuy
Venz Bear milk and vanilla sprinkles, 380 g

Venz Bear milk and vanilla sprinkles, 380 g

A sweet extra for guests who specifically want a milk and vanilla variant. This Venz Bear pack contains 380 g, so you can compare the amount with the number of people who like sweet toppings.

Check the label for this variant if its ingredients or allergens are relevant to your guests.

View at Joybuy
De Ruijter dark chocolate sprinkles, 390 g

De Ruijter dark chocolate sprinkles, 390 g

For guests who want dark chocolate sprinkles as a separate sweet option. The pack contains 390 g; the word ‘dark’ doesn’t make this a savoury product.

Check the allergens and any warnings on the exact pack before putting it out for your guests.

View at Joybuy

Frequently asked questions

Do chocolate sprinkles go with a savoury breakfast?

Not as the main savoury topping: chocolate sprinkles are sweet. If guests would also like something sweet, you can serve them separately alongside the savoury toppings. The Netherlands Nutrition Centre (Voedingscentrum) suggests options such as egg, vegetables and low-salt hummus for anyone looking to vary their breakfast.

When should I choose 600 g rather than around 400 g?

A 600 g pack is worth considering when several guests will actually have chocolate sprinkles. Jumbo and ALDI list 600 g variants, while Jumbo also lists 390 g packs of De Ruijter and 400 g packs of Venz. Let the number of people who want something sweet guide your choice, rather than the total number of brunch guests.

Do I still need to check allergens in dark chocolate sprinkles?

Yes, check the label even for a dark variant. Albert Heijn notes that one De Ruijter dark variant may contain traces of milk protein and lactose; information for that one variant doesn’t automatically apply to other products. The Netherlands Food and Consumer Product Safety Authority says that allergen information must appear on the label of prepacked foods.

Is online food information enough to help me choose for guests?

Use online food information to compare variants, but read the packaging of the product you’ve bought before serving it. Albert Heijn points out that product information, including ingredients, nutritional values and allergen information, can change.

How should I store chocolate sprinkles after opening?

Follow the storage advice and use-by or best-before date on the pack you choose. Jumbo says to ‘store in a dry place’ for one De Ruijter variant; check the label on your own pack before applying that advice to another variant.