Who is this choice relevant to?

Anyone who wants a truly savoury breakfast

If you’re after a savoury flavour, chocolate sprinkles won’t fit the bill: supermarkets class them as a sweet bread topping. The Netherlands Nutrition Centre lists wholemeal bread with 30+ cheese as one breakfast option.

Anyone checking nutritional information and allergens

The sugar and allergen information listed for chocolate sprinkles varies between varieties. So check the nutritional information, ingredients list and any ‘may contain’ statement on the pack you’re buying.

What should you look for when choosing?

First decide whether you want a savoury breakfast. Packaging size and label information only become relevant to your choice if you’d also like a sweet topping.

What to consider What to look for Who it matters to
Savoury flavour Decide whether you’re looking for a savoury topping or would like to make room for something sweet. I want a savoury sandwich, so I’m not looking for a sweet topping; around 42% of consumers prioritise a savoury option.
Pack size Choose an amount you’ll use up, and check the best-before date and storage instructions. If I don’t use chocolate sprinkles often, I don’t want a large pack that will sit in the cupboard; around 33% of consumers prioritise a suitable pack size.
Nutritional information and allergens Check the sugar per 100 g, ingredients and allergen information for the exact variety. I want to know what’s in the chocolate sprinkles before choosing them; for around 25% of consumers, checking the label is the main consideration.

Common mistakes

  • Choosing chocolate sprinkles when you want a savoury topping

    Chocolate sprinkles are a sweet bread topping, so they won’t give a savoury sandwich the flavour you’re after.

    Start with the flavour you want. If you’re after a savoury breakfast, compare savoury toppings rather than different varieties of chocolate sprinkles.

  • Assuming ‘less sugar’ means ‘low in sugar’

    Albert Heijn compares AH Hagelslag puur minder suiker with AH Chocolade hagel puur. The first variety lists 43 g of sugars per 100 g; comparing it with one other product doesn’t tell you how much sugar is in a serving.

    Check the nutritional information per 100 g and consider how much you use, rather than relying on the wording on the front of the pack.

  • Guessing allergens from the flavour or brand name

    The Venz and De Ruijter dark varieties reviewed list milk and soya. Any ‘may contain traces’ statements can also vary between varieties.

    Check the ingredients list and ‘may contain’ statement on the exact pack every time you buy it.

Brands compared

Jumbo

Jumbo’s own-brand range reviewed includes dark and milk chocolate sprinkles in 600 g packs.

  • You can choose between these two varieties within the same range.
  • Check the ingredients and allergens separately: information for the dark variety doesn’t automatically apply to the milk one.

Kiekeboe

Kiekeboe is ALDI’s own brand for the dark chocolate sprinkles reviewed, sold in a 600 g pack.

  • ALDI states that this dark variety uses Rainforest Alliance cocoa.
  • Check other Kiekeboe varieties separately; the product information for this pack doesn’t apply to the whole range.

Albert Heijn

AH Hagelslag puur minder suiker is an option if you want to compare the nutritional information for different dark chocolate sprinkle products.

  • Albert Heijn lists 43 g of sugars per 100 g for this variety and compares it with AH Chocolade hagel puur.
  • That comparison says nothing about other brands or the allergens in another AH variety.

Venz

Venz Puur Chocolade Hagelslag is a dark variety with a stated minimum cocoa solids content.

  • The 400 g pack reviewed states that it contains at least 32% cocoa solids and 65 g of sugars per 100 g.
  • The product information lists milk and soya, and notes that lactose may be present; check the current pack.

De Ruijter

De Ruijter Specials Intens Puur is a specific variety with a stated minimum cocoa solids content.

  • This variety states that it contains at least 52% cocoa solids and 43 g of sugars per 100 g.
  • The stated milk and soya content, and the possibility of lactose, apply to this variety; don’t assume the same information applies to other De Ruijter products.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles suitable for a savoury breakfast?

Not if you’re looking for a savoury flavour: supermarkets class chocolate sprinkles as a sweet bread topping. The Netherlands Nutrition Centre lists wholemeal bread with 30+ cheese as one breakfast option, so choose a topping that suits what you want to eat.

What does ‘less sugar’ on a pack of chocolate sprinkles mean?

The comparison applies to the reference product named, not automatically to all chocolate sprinkles. Albert Heijn compares AH Hagelslag puur minder suiker with AH Chocolade hagel puur; the first variety lists 43 g of sugars per 100 g. Also check the nutritional information for the variety you want to compare it with.

What should I check if milk or soya is a problem for me?

Before using chocolate sprinkles, check the ingredients list and any ‘may contain’ statement on the exact pack. The Venz and De Ruijter dark varieties reviewed list milk and soya, but allergen information can vary between varieties.

How should I store chocolate sprinkles after buying them?

Follow the storage instructions and best-before date on your pack. The product information reviewed recommends storing them in a cool, dry place; Albert Heijn also says to store AH Hagelslag puur minder suiker in a dark place.