Who is this combination for?

If you want to serve a crunchy sweet bite

You’re looking for something to serve at an Asian night and want to choose between a slice of sourdough bread and dry sourdough crispbread as a base for chocolate sprinkles.

If you’re choosing your bread carefully

You don’t want to assume that sourdough is wholemeal, too. Compare the type of grain, fibre per 100 g and the salt listed on the packaging.

If you need to check for allergens

Before serving, check the ingredients and allergen information for both products. This is especially important if someone eating them needs to avoid cereals containing gluten, milk, soya or sesame, for example.

What should you look for when choosing?

First decide whether you want to serve a dry, crunchy bite or a slice of bread. Then compare the nutritional information and allergen details for your chosen combination.

What to consider What to check Who it matters to
How it’s served and its texture Choose a slice of sourdough bread for an open, topped bite or sourdough crispbread for a dry, crunchy base. If I want to serve small, crunchy bites, the shape of the base is my first consideration. Around 40% of consumers prioritise how it’s served.
Wholemeal, fibre and salt Check the type of grain, whether it’s labelled ‘wholemeal’, the fibre per 100 g and, if it matters to your choice, the type of salt used. When choosing bread, I want to know what the base is made of, regardless of the chocolate sprinkles on top. Around 30% of consumers give this product information the highest priority.
Allergens and ingredients Read the latest information for both the base and the chocolate sprinkles. If you’re buying unpackaged bread, ask about allergens. If someone at the table needs to avoid certain ingredients, I want to be able to check both products before combining them. This is the main concern for around 30% of consumers.

Common mistakes

  • Assuming sourdough means wholemeal or gluten-free

    Sourdough doesn’t tell you whether the flour is wholemeal. The sourdough crispbread in Jumbo’s product information contains rye, wheat and barley; Albert Heijn’s spelt sourdough bread also contains cereals containing gluten.

    Check the type of grain, whether it’s labelled wholemeal and the allergen list for the product you choose.

  • Choosing chocolate sprinkles based only on the word ‘dark’

    The product information for De Ruijter Specials Intens Puur and Venz Puur lists the sugar content per 100 g. It also lists milk and soya for both products.

    Compare the nutritional values and allergens on each pack if you’re choosing between dark chocolate sprinkle products.

  • Assuming all sourdough bread contains iodised salt

    According to the Voedingscentrum, bread is an important source of iodine in the Netherlands because of the special salt used by bakers. This doesn’t tell you which salt is used in an individual sourdough product.

    Check the ingredients list for your chosen product if the type of salt matters to you. If you’re buying unpackaged bread, ask about the ingredients.

  • Assuming a named in-store product is always available

    Lidl lists its rustic sourdough breads as in-store products. Whether a specific loaf is available may vary by store and from one visit to the next.

    Check the shelf and read the packaging before choosing a loaf to serve.

Brands to compare

De Ruijter

De Ruijter Specials Intens Puur is an option if you want to compare a chocolate sprinkle product that lists its cocoa percentage.

  • According to Albert Heijn’s product information, this variety contains at least 52% cocoa solids.
  • Also check the sugar content and allergens on this specific pack; the cocoa percentage alone doesn’t tell you anything about them.

Venz

Venz Puur is a dark chocolate sprinkle product in a 400 g pack.

  • The pack gives you a specific size to compare with other chocolate sprinkle products.
  • According to Jumbo’s product information, this variety contains milk and soya and may contain lactose.

Albert Heijn / AH Liefde & Passie

Albert Heijn lists white, brown, wholemeal and spelt sourdough breads. The ingredients vary between individual products.

  • According to Albert Heijn’s product information, AH Liefde & Passie Spelt volkoren is made with spelt sourdough; this product is listed as containing 7.2 g of fibre per 100 g.
  • This spelt bread contains cereals containing gluten. Also check the other allergen information on the pack you choose.

Jumbo

At Jumbo, you can compare chocolate sprinkles and sourdough crispbread as separate parts of your snack.

  • According to the product information, the sourdough crispbread listed there contains 85% wholemeal rye flour and 3.8% rye sourdough.
  • This crispbread contains cereals containing gluten; check the allergen information for the product you choose.

Lidl

Lidl lists in-store products including a white spelt sourdough loaf and a wholemeal wheat sourdough loaf.

  • You can choose in store which type of bread best suits the snack you want to serve.
  • Check the current range in store and read the ingredients and allergen information for the bread on the shelf.

A product for a crunchy chocolate-sprinkle bite

These sourdough rye crackers are a good choice if you want a dry, crunchy base. If you’d rather serve an open sandwich or toast, compare sourdough bread as a different type of product.

Wasa Sourdough Rye Crackers, 235 g

Wasa Sourdough Rye Crackers, 235 g

An option if you want to serve chocolate sprinkles on a dry, crunchy base instead of a slice of bread.

Sourdough rye crackers in a 235 g pack. Before serving, check the latest allergen information and, if the type of salt matters to you, the ingredients list.

View on Joybuy

Frequently asked questions

Is sourdough bread automatically wholemeal?

No. Sourdough alone doesn’t tell you what type of flour has been used. Look for a wholemeal label and compare the nutritional information for the bread you want to serve.

Is sourdough crispbread gluten-free?

Not just because it says ‘sourdough’. The sourdough crispbread in Jumbo’s product information contains rye, wheat and barley. Check the allergen information on each individual pack.

How do I check for allergens in unpackaged bread?

Ask for the allergen information for that bread before buying it. According to the Netherlands Food and Consumer Product Safety Authority, sellers must tell customers about allergens in unpackaged food. If it matters to the person eating it, also ask what type of grain has been used.

Does sourdough mean it contains iodised salt?

No, you can’t tell from the name. According to the Voedingscentrum, bread is an important source of iodine in the Netherlands because of the special salt used by bakers. Check the ingredients list for your chosen sourdough product to see what type of salt it contains.