Children’s birthday party organisers
You want to decorate rolls, cupcakes or desserts. A mix of flavours or shaped sprinkles may suit your serving plans better than a single standard flavour.
Who is this choice relevant to?
Hosts with guests who have different tastes
You’re considering milk, dark or mixed sprinkles so guests can choose. Check the allergen information on each pack before serving.
Organisers buying for a large group
You’re working out how many toppings to put out and how much you’ll need. Jumbo and PLUS assortments include packs of 200 g, 240 g and 300 g, among others, so compare the pack sizes of the options you’re considering.
What should you look for when choosing?
First decide what you’ll sprinkle them on and which flavour or look will work best. Then choose a pack size and, if food allergies are a concern, check the information on the specific pack.
| What to consider | What to check when buying | Who is this most important to? |
|---|---|---|
| Festive appearance | Check whether a mix or shaped sprinkles would suit the dish you want to decorate. | If I’m decorating cupcakes for children, I want the topping to look right for the party. Appearance is the top priority for around 29% of consumers. |
| Flavour for your guests | Choose between milk, dark and mixed sprinkles, or offer more than one flavour if you like. | When children and adults are eating together, I don’t want to rely on just one strong flavour. Choosing the right flavour is the main priority for around 21% of consumers. |
| Quantity | Compare the net weight and think about how many dishes you want to finish with sprinkles. | I want enough to sprinkle without opening more packs than I need. Quantity is the top priority for around 21% of consumers. |
| Allergens | Check both the ingredients and the ‘contains’ and ‘may contain’ statements on the pack you choose. | If a guest has a food allergy, I want to be able to check the exact product before serving it. Checking allergens is the top priority for around 29% of consumers. |
Common mistakes
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Assuming ‘dark’ or ‘vegan’ means ‘allergen-free’
The vegan dark chocolate sprinkles described by PLUS also carry a warning that they may contain milk and lactose. A flavour name or dietary label is no substitute for checking the allergen information.
Read the ingredients and allergen information on each pack before offering it to guests.
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Relying on a product page you viewed earlier
Albert Heijn points out that ingredients, nutritional values and allergen information can change. The pack you receive is therefore important when making your final choice.
Check the label of the product you’re actually using again just before serving.
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Choosing sprinkles without a serving plan
Sprinkles are a bread topping or a dessert decoration, not a box of chocolates to give as a present. Whether a mix, milk or dark variety is right also depends on what you want to decorate.
First decide whether you’ll serve them on rolls, cupcakes or desserts, then choose the flavour and pack size.
Brands to consider
De Ruijter
Jumbo lists Party Flakes, as well as milk and dark chocolate varieties. That gives you several flavour options to compare for the birthday table.
- The range includes both a party variety and separate chocolate flavours.
- According to PLUS’s product information, the milk variety checked contains milk, lactose and soya. Don’t assume the same ingredients apply to other varieties; check each label separately.
Venz
Venz makes Rimboe sprinkles with a playful design, ideal if you want the topping to be a visible part of the decoration too.
- Manufacturer Kraft Heinz describes the 200 g Tijgervlokken as shaped sprinkles with milk and vanilla flavour.
- Kraft Heinz lists lactose, milk, soya and wheat for these Tijgervlokken. Check the allergens for the exact Venz variety you choose.
Jumbo
Jumbo lists its own dark and milk chocolate sprinkles, as well as a duo mix. These varieties are worth comparing if you want to weigh up flavour and pack size.
- Jumbo’s dark sprinkles, milk sprinkles and duo mix each come in a 300 g pack.
- Check the ingredients and allergens for the variety you choose; the same pack size tells you nothing about these.
PLUS
PLUS’s own dark chocolate sprinkles are worth considering if you’re specifically looking for a dark variety.
- PLUS describes its 300 g pack as vegan and made with Fairtrade cocoa.
- The same PLUS product information says the sprinkles may contain milk and lactose. Consider this warning separately from the vegan label.
Choca
Jumbo lists Choca sprinkles and a Choca mix, ideal if you want a smaller topping to serve alongside other party treats.
- The varieties listed by Jumbo come in 200 g packs.
- Check the ingredients and allergens on the specific pack before serving the product to guests.
Products for the birthday table
These products offer different flavours and pack sizes for rolls or as a topping for the birthday table. Check the product type: the two products with ‘Sprinkles’ in their original names are chocolate strands, while the other two are described as flakes.
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Venz milk chocolate sprinkles, 400 g
A milk chocolate option if you’d like to serve chocolate strands alongside the flakes. Check the allergens on the pack before serving.
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Venz Jungle Flakes, 200 g
A pack of flakes to consider if you’re looking for a topping for a smaller number of dishes. Decide whether 200 g is right for what you plan to serve, and check the label for allergens.
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g'woon dark chocolate sprinkles, 400 g
A dark chocolate option if you’d rather serve chocolate strands than flakes. The pack contains 400 g. Don’t assume it’s dairy-free just because it says ‘dark’; check the label.
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De Ruijter Flake Feast, 200 g
A variety of flakes to consider if you’re looking for a topping with a festive name. Decide whether a 200 g pack will be enough, and read the allergen information on the pack before serving.
Frequently asked questions
Are chocolate sprinkles the same as a box of chocolates for a birthday?
No. Chocolate sprinkles are meant as a topping for bread or desserts, while a box of chocolates is a different product. If you’re looking for something to finish rolls or desserts, choose sprinkles; if you want a box of chocolates to give as a present, look for chocolates instead.
Should I check the allergens for each flavour?
Yes, check the label of every variety. For example, Kraft Heinz’s information for Venz Tijgervlokken lists milk, lactose, soya and wheat, while PLUS says its dark chocolate sprinkles may contain milk and lactose.
Is a vegan label enough if a guest needs to avoid milk?
No, don’t rely on that label instead of the allergen information. PLUS’s dark chocolate sprinkles, which are labelled vegan, also carry a warning about the possible presence of milk and lactose. If you’re unsure, check with the guest or their carer which products are suitable.