Which product type is right for you?

Looking for a snack to take with you?

If by ‘single bar’ you mean a portion you can eat straight away, you’re looking for a chocolate bar, not chocolate sprinkles to scatter on bread. Check whether the bar you choose is individually wrapped.

Buying a small supply of chocolate sprinkles?

If you only use chocolate sprinkles occasionally, compare the net weight and storage instructions. For example, Jumbo lists a 140 g shaker pack. Even a small pack is still chocolate sprinkles for use on several occasions, not an individually wrapped bar.

Looking for a bread topping or something to sprinkle on food?

If you want chocolate sprinkles for bread or as a topping, the flavour, ingredients and allergens of the pack you choose are all relevant. Information for one variety doesn’t automatically apply to another.

What should you look for when choosing?

First decide whether you want a bar you can eat straight away or chocolate sprinkles. Then compare the packaging and, for sprinkles, the information on the label.

What to consider What should you check? Who is this relevant to?
Bar or chocolate sprinkles Check whether it’s a single, individually wrapped bar or chocolate sprinkles to use on several occasions. If I want something to eat on the go without bread or a bowl, I need a portion I can eat straight away. Around 46% of consumers prioritise this type of product.
Size of the supply Compare the net weight and check how to store the pack you choose after opening. If I only use chocolate sprinkles occasionally, I don’t want to buy more than I expect to use. A small supply is the most important factor for around 27% of consumers.
Variety and label Read the ingredients and allergen information for the exact variety you’ve chosen. Check any stated cocoa content for that variety only. I want to choose a flavour that works for my bread topping or other uses, and know what that variety contains. This is the top consideration for around 27% of consumers.

Common mistakes

  • Mistaking chocolate sprinkles for an individual snack bar

    A shaker pack contains topping for several occasions. It doesn’t serve the same purpose as a single, individually wrapped bar that you can eat without bread or another base.

    Choose the product category before comparing flavours or packaging: chocolate bars for an individual snack, chocolate sprinkles for a topping you can use on several occasions.

  • Assuming allergens based on the brand name or flavour

    Different varieties from the same brand can list different ingredients and allergens. Albert Heijn’s product information for De Ruijter Royaal extra puur lists milk and soya; Jumbo also lists cereals containing gluten and wheat for De Ruijter Hagelslag Mix Puur en Vanille.

    Read the allergen information on the pack you’re actually buying, even if you already know the brand.

Brands to consider

The examples below can help you compare varieties and pack sizes of chocolate sprinkles; they are not examples of individually wrapped bars.

De Ruijter

A chocolate sprinkles brand with varieties including plain chocolate and mixes, for use as a bread topping or other topping.

  • Albert Heijn lists De Ruijter Royaal extra puur in a 390 g pack, with at least 43% cocoa solids. Jumbo lists the Puur en Vanille mix in a 390 g pack, with at least 32%.
  • These figures apply to the varieties mentioned, not all De Ruijter products. Check the allergen information for each variety too.

Venz

A chocolate sprinkles brand with varieties including milk chocolate, plain chocolate and XXL.

  • Jumbo lists Venz milk chocolate and plain chocolate sprinkles in 400 g packs, as well as 380 g XXL varieties.
  • An XXL sprinkle or a larger pack doesn’t make it an individually wrapped bar.

AH

A supermarket own brand offering chocolate sprinkles for use as a bread topping.

  • Albert Heijn lists AH Hagelslag puur in a 600 g pack.
  • The product information for this variety lists milk and lactose. Check the allergen information for each pack you choose.

Kiekeboe

An ALDI own brand with an XXL variety of chocolate sprinkles for bread.

  • ALDI describes Kiekeboe XXL as chocolate sprinkles with extra-large chocolate pieces.
  • Larger pieces don’t change the product type: it’s still a topping to use on several occasions.

Mister Choc

A Lidl brand with a plain chocolate sprinkles variety.

  • Lidl lists Mister Choc Hagelslag puur in a 600 g pack.
  • Check the label on the pack you buy for ingredient and allergen information.

Joybuy products

Related products will be available soon.

Frequently asked questions

Are chocolate sprinkles the same as an individual chocolate bar?

No. Chocolate sprinkles come in a pack for use on several occasions, while an individual chocolate bar is intended as a single portion. If you want to take a bar with you, check the packaging.

How can I check the allergens in chocolate sprinkles?

Read the allergen information for the exact variety you’re buying. Albert Heijn lists milk and soya for De Ruijter Royaal extra puur; Jumbo also lists cereals containing gluten and wheat for De Ruijter Hagelslag Mix Puur en Vanille. So don’t rely on the brand name or the word ‘plain’ alone.

How should I store an opened pack of chocolate sprinkles?

Follow the instructions on the pack you’ve chosen. For De Ruijter Royaal extra puur, Albert Heijn advises pressing the pack closed carefully after use and storing the product in a cool, dry place.